Best Fall Fashion Ads… So Far

To some, the outlandish tactics used to garner attention within the fashion industry may seem like ridiculous attempts to either shock or put out confusing jumbles and present them as art. And though that may be true to a certain extent, there is one area where designers, film makers, photographers, and artists all agree: that bigger and bolder is always better. Fashion ad campaigns are one of the most important things that brands put out throughout the year, second only to the products made by the brand itself. They showcase the created message that may not have reached its audience during the initial runway show. Here, the entire creative team can create a fantasy world based on the collection, fragrance, cosmetic, or accessory that the ad is based on, taking whatever unanswered questions the collection left behind and filling in the blank spots on the canvas.

Christian Dior Fall 2017-18

Although some may say that Maria Grazia Chiuri’s work at the iconic house of Dior is lacklustre, it’s undeniable that this ad campaign injects brute strength that may have been missing during the show. With Dior favourites like Ruth Bell and Fernanda Ly, the original idea of outfitting a strong and unapologetic woman in Dior is completely evident in this campaign. The pulsing, industrial music and stark black and white create an air of strength that follows each model as they twirl, stomp, and pose in their black leather berets.

Valentino Menswear Fall 2017-18

Menswear sometimes gets a bad rep of being the less inspired and completely out of touch brother to high fashion womenswear. However, many brands are starting to take notice on how important the men’s fashion has become. Valentino is definitely one of those brands. In recent years, Valentino has made amazing strides in taking their brand from luxury tailoring to here and now men’s fashion. Valentino is no longer your rich grandfather’s go-to suit, and their campaign for fall proves just that. Placing their models in a modernized version of punk London, the ad pushes the idea that Valentino is a brand that’s as fresh and as new as the millennials it wants to attract.

Gucci Fall 2017-18

Gucci‘s creative head, Alessandro Michelle, is no stranger to transforming a brand into a contemporary go-to. Not long after joining the brand, Michelle was able to turn the ever increasingly forgettable brand into the most talked about and coveted Italian name in the fashion industry today. For their Fall campaign, Gucci not only channelled the same cacophonic parade of colour and texture that’s brought it back to life, but also channelled something that’s become a staple in millennial style; nostalgia for times far before their childhood. The ad features the all too familiar setting of a psychedelic ’70s like space adventure that mirrors the bright rainbow of colour, texture, and inspiration that Gucci is all about.

Oscar De La Renta Fall 2018-17

Since taking the helm at Oscar De La Renta almost a year ago, Laura Kim and Fernando Garcia have thrust the brand into an interesting place. Hovering delicately between modern edge and old world glamour, the brand that has dressed the likes of Laura Bush and Sarah Jessica Parker is eagerly awaiting to see whether the fashion world buys into its new image. One key element in helping its audience understand the new De La Renta image is fashion icon Mariacarla Boscono who was the face of Renta’s fall campaign. Her strikingly alien face and sharp gaze helped sew together the contemporary edge that Kim and Garcia wish to bring to the brand with the grace and glamour that Oscar established years ago.

Miu Miu Fall 2017-18

Miuccia Prada is a fashion genius. No one is able to reinvent two brands simultaneously every season and keep the look and the ideas of the brands fresh and exciting the way she does. So it comes as no surprise that her brilliant collection for Miu Miu now comes with a brilliant ad campaign. Borrowing heavily from the collections fuzzy bubblegum-60s mod fusion, the ad takes its viewer through a pastel coloured journey that takes place in an old movie theatre where models (including Kate Moss!) all sit and watch a grainy Lousiana Bayou short film featuring the models themselves. And if seeing Kate Moss decked out it groovy Miu Miu is not enough, then seeing Adwoah Aboah and other stunning models of colour dominate the ad should be more than enough incentive to fall in love with this light hearted ad!

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Trend Report: New York and Paris Men’s Fashion Weeks

New York Men’s Fashion Week and Paris Men’s Fashion Week have had contrast for quite some time. While Paris is known to host some of the most infamous designers such as Louis Vuitton, Dior and Balmain, New York is more likely to showcase designers that are breaking out into the fashion world. However, Paris and New York, European and American— there are still some common grounds on what is on trend for Spring 2018. Here are some trends that rocked both the Paris and New York Men’s Fashion Weeks

Drapery

Forget about shedding the layers this spring as designers show how to add texture and depth to a style by use of drapery. Whether it’s a sweater, t-shirt, or jacket, layering is what is on trend this season! Designers, Raf Simons, Louis Vuitton, and Juun. J, and more place beautiful pieces on top of one another to create alternative ways of seeing symmetry and proportions in fashion.

 Patterned Button-Ups

A definite statement look is achieved when wearing a patterned button-up t-shirt on top of a solid piece. Lucien Pellat-Finet, Descendant of Thieves, and Louis Vuitton play homage to the 90’s while emphasising the care-free nature of this look! The patterned button-up is not only for vacations as when worn with attention to detail,  it can emphasize the unique and playful nature of one’s style.

Athleisure

If only athlete’s actually looked this good! Sports uniform designers should take notes as the world of athletics is evolving into a place where not everyone needs to be athletic, but we can all enjoy the perks of looking like we are! Gustav Von Aschenbach, Valentino, and Wood House celebrate athleisure by pairing comfortable looking, and matching pieces together to create a sense of uniformity and also individualism as these looks are certainly made for the accessibility needed on the street.

Scarves

A great scarf is always a good way to add drama to an outfit. However, there is no denying that this accessory goes through periods of being strictly on trend and not. Descendant of Thieves, Valentino, and Dior Homme not only exemplify this look as being on trend for the upcoming season but also show that there is really no way to go wrong when adding this accessory to your look. As a bandana, a hidden piece worn under your outfit, or as a statement thin scarf, there are endless opportunities when thinking of how to wear this accessory!

High-waisted Pants

It seems like every season there is a gratifying nod to past centuries as looks such as shoulder pads, fringe, and bell-bottoms grace the runway. This year, the 80’s were definitely celebrated, which was evident when seeing the designers who showed a statement, high-waisted pant. The look has been a statement in most women’s wardrobes for years now, but designers Issey Miyake, Bode, and Raun Larose feature this piece in menswear. The look adds a masculine-chic layer to your outfit when paired with a solid button-up or t-shirt!

 

The Novella team picks their fave trends for spring!

Fashion, like all forms of art, is about self-expression. It’s about taking colour, pattern, texture, shape, and style and making it all your own. This season saw some of the freshest and newest collections to date. Giving all of us here at Novella a reason to cheer over. There was no shortage of extremely wondering and eye-catching pieces. From beautiful coats to soft ruffles and baby pinks, our picks for best spring trends are sure to get yours and our spring wardrobes feeling as fresh as the springtime scenery that’s to come.

 

Chris Zaghi, Fashion Editor

Photos: L’Uomo Vogue | From L to R: Louis Vuitton, Angelos Frentzos, Juun. J

Berets

Berets are happening and they’re happening in a big way. They’ve been everywhere for spring/summer and fall/winter. Every designer under the sun, from Louis Vuitton to Christian Dior, gave the fashion world its take on the iconic Parisian staple. After having witnessed season after season of floppy hats and wide brim felt hats, the understated beret uses its touch of whimsical flair and elegance to add a special touch to casual looks, while giving more formal looks an ease of wear that only the french can pull off.

Shades of Icy Blue

My absolute favourite colour is slowly, but surely, making its way into a slew of designers collections this season. And with perfect timing too. Spring is the season of pastels. Light pinks and soft yellows dance with mints and orange sherbets in the most delicate dance. Spring is the season of floral blooms and all the colours that come with them. So it comes as no surprise that with the softness spring’s blooms come with their softest colours. At Angelos Frentzos, icy powder blues add a calming and luxe appeal to heavy streetwear looks. Giving the harshest of streetwear scrutinisers a reason to praise.

Extreme Trenches

The trench has been a rainy day springtime staple since its inception back in the 1800s, remaining unchained for centuries until today. The new trench now comes in whatever colour, shape, and style you can imagine (and desire) This season’s trend for extreme trenches came during Juun. J‘s fall collection. Where extreme duster lengths and avant-garde proportions are perfectly balanced with one another to create a modern yet classic silhouette that’s only sure to grow and evolve as time goes on.

Liat Neuman, Fashion Contributor

Bright colours

Super bright colours were playing a bold part in the capital fashion cities of the world, from Balenciaga to Celine and Phillip Lim, all brought a lot of energy to the runway, with a collection that contains all the shocking shades we can think of. There is no doubt that these rainbow colours bring your outfit to live – For me it’s much needed after all these gloomy days we were dealing with.

See-Through Garments

I am so fascinated over this big trend, that is also the most risqué one. See-through garments like tulle skirt and dresses, which were taken from the ballet world, has been seen in Dior, Rochas and Valentino and are very popular among the Londoner’s fashionistas. I adore the way it can blur the line between party outfit and a casual day look, evoking a romantic feeling blend with an edgy touch.

Ruffles

The ruffles continue to be a major hit this season and the bolder the better. I love how the ruffles creating a fierce statement. Well appreciated designers have included ruffles in a sophisticated way in their current collection, create unexpected layers, like ruffles with lace or with asymmetrical and voluminous pieces. The layer upon layers of this frilly fabric provides feminine flair to any springy look.

Natasha Grodzinski, Arts & Culture Contributor

Photos: Vogue Runway | From L to R: Tory Burch, Stella McCartney, Balenciaga.

Stripes on Stripes

In the past few seasons, we’ve occasionally seen a bit of pattern-on-paten action. While certain houses like Dolce & Gabbana still put out here combinations, the new buzz for Spring 2017 is about matching striped suits. I’m always interested in borrowing from menswear and a striped suit is a real classic. I love the idea of making it contemporary through feminine tailoring and fresh colour. Spring uniform? I think so.

Statement Tees

A good t-shirt has always gone a long way, but lately they’ve been at the forefront of trends. Aside from the slew of vintage band tees gracing almost every street style blog, multiple designers put out statement t-shirts, from Dior‘s feminism tees to the “No leather” number seen at Stella McCartney. In our current social and political climate, designers are taking notice of the importance of self-expression and individuality. If fashion is an introduction without words, a statement tee is an introduction and the opener of a debate.

Big Shoulders

I mean. I mean. I’m in love with the amount of 80s inspiration seen on the spring runways. As mentioned before, I like to borrow from the boys, and a good shoulder padding can cut such a crisp, strong look. (I’m thinking specifically of the looks in Working Girl.) Since I am somebody with naturally broad shoulders, I was often told to steer clear of added shoulder padding. But what if I went the other way, and drew a bit more attention to it? I’ll likely not be at the Balenciaga level, but I’m ready to play around with a padded jacket or two.

Drew Brown, Editor-in-Chief

Photo Credit: L to R: Wooyoungmi (Vogue Runway), Gucci loafer (GQ UK), Haider Ackerman (Vogue Runway)

Check Mate

Squares and checks were all over the runways this season. One of my favourite brands Wooyoungmi paired widowpane  checks of varying sizes together and gives men more options to play with other than the standard pinstripe staple. I will definitely be rocking this trend this spring.

Two-in-one Shoes

With the growing popularity of  Alessandro Michelle‘s new Gucci, the two-in-one shoes are a must-have this season. The fold down back feature flattens underneath your foot to make the shoe into a mule. You don’t have to have be rich to rock a pair. Zara‘s has more a more affordable pair for any budget.

A Touch of Pink

Pink is always one of my go to colors during the spring/summer season and it was spotted on many runways. From light pink at Haider Ackerman to dusty rose at Gucci, each designer offered many ways to add a burst of pink to your wardrobe. 

Claire Ball, Editorial Contributor

Photo Credit: L to R: DKNY (Vogue), Yeezy (Vogue), Rag & Bone (Vogue)

White dresses

I’m not usually one to wear white. It takes a special piece of clothing to make me want to be that risky. But I find this trend to be so enticing because it’s almost romantic in such a chill and casual way. Since I’m already a big fan of shirt dresses, I love that the right shape and hemline can turn a rather boring white dress into a spring essential.

Khaki

Thanks to the many designers that tackled the look on the runway, I have recently developed a new appreciation for the utilitarian look. I don’t have an explanation why, but thankfully I no longer associate khaki with my dad’s wardrobe.

New Athleisure

GIVE ME ALL THE ATHLEISURE! I am seriously obsessed with this trend (shocker). The welcoming of sweatshirts into the fashion world has now opened the door for all facets of sporting style to be acceptable (#blessed). I’ve always been a bit of a tomboy, and I grew up playing sports, so I L-O-V-E that all my casual athletic wear is chic now. Time to get in the game, it’s officially warm up season folks!

Five Paris Men’s Fashion Week Shows That Stood Out

Each fashion capital comes with its own anticipations, but Paris, for both men’s and women’s collections, is the one that I get more excited about. The Paris Men’s Fashion Week shows offered many wearing staples, and two of the major running themes throughout were a new take on suiting and proportions. Many designers looked to the 80’s and 90’s for inspiration for their Fall 2017 collections. It will be interesting to see how their ideas trickle down to the everyday man, but for those who grew up during those decades it won’t be too overwhelming.

Here is our round up of five collections that stood out during Paris Men’s Fashion Week.

Valentino 

Photo Credit: Yannis Vlamos / Indigital.tv

Pierpaolo Piccioli’s Valentino man might not run in the same circle as the women he designs for, but I was highly impressed by his first solo collection for men. For Fall 2017, the designer brought in a bit of a punk attitude by teaming up with Sex Pistol’s graphic designer, Jamie Reid, and placing two different slogans on coats, sweaters, and baseball caps.

The collection offers men wearable staples, and I am sure the design teams at Zara and H&M are already figuring out how to knock them off.

Dries van Noten

Photo Credit: Yannis Vlamos / Indigital.tv

Any fashion recap I write has to include Dries van Noten. I have been a huge fan of the Belgian for sometime now as he is one of few designers I would wear completely head-to-toe if my bank account permitted.

For fall, van Noten played with proportions — boxy blazers à la David Byrne and oversized sweaters paired with narrow trousers. This look was first seen at Balenciaga, but Dries offered more wearable options and his felt less costume-y.

Berluti 

Photo Credit: Yannis Vlamos / Indigital.tv

Designer Heider Ackermann showed that he can scale back while remaining true to his design aesthetic for his debut as Berluti’s new creative director. The collection offered pieces that will satisfy customers of the brand and die-hard fans of the designer.

Dior Homme

Photo Credit: Yannis Vlamos / Indigital.tv

Kris Van Assche has long proved that he was a worthy successor to Hedi Silmane at Dior Homme. I am not one for wanting to wear a suit but Van Assche showed many options that I could see myself in, and that many guys could wear. The Tron-esque sunglasses are definitely a covetable item for next season.

Thom Browne

Photo Credit: Kim Weston Arnold / Indigital.tv

A Thom Browne show does not always include wearable clothes but the ideas are there. After all, the designer started his career creating cropped trousers and shrunken suit jackets that are all the rage now, but at the time seemed a bit too fashion forward especially from an American designer.

For Fall 2017, the designer continued to play with the idea of suiting proportions and, though there were no 50 shades of grey in the collection, grey was the main color for the collection. Often, what is seen on the runway won’t make it to the stores, but bravo to Thom Browne for continually putting on interesting shows.

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One Month, One Style: Nothing But Velvet

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Photo: Bergdorf-Goodman Catalogue

For many, November signals the beginning of winter. As the days get shorter, heralding in the rainy and snowy season, we tend to look for rich textures and elegant uses of colour to glam up our gloomy days.

It is only natural then that velvet is the fabric of the month. Whether you are on your way to work or attending a festive event, velvet can elevate both your everyday style and your evening look. That’s why we are so excited to welcome back this major 90’s trend.

As you’ve probably noticed, velvet is everywhere. Balmain, Stella McCartney, Givenchy, Bottega Veneta, and many more designers have introduced their interpretation of the luxe fabric. We believe that now is the perfect time to embrace the trend in full force.

There are plenty of ways to wear this sensual material: the only rule is to wear it wisely and to avoid looking over the top. Incorporate it with unexpected styles and keep it sophisticated by avoiding velvet over-layering.

Velvet all the way

fashionista
Photo: Fashionista.com

Head-to-toe velvet can be intimidating, but it can look incredibly cool if you know how to pull it off. Velvet suits look amazing in deep colours, so go for blazers and pants in burgundy, navy blue, bottle green, or black. Also, it’s better to choose a sleek suit in an architectural silhouette with clean lines. To execute the look perfectly, pair it with sheer top underneath and stiletto heels. This look evokes vintage elegance, so no wonder we crave the rich fabric more and more.

Killing it softly

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Photo: Elle.es (Valentino FW16)

Velvet dresses are a great option when the weather is slightly warmer. It’s also the classy choice for those of us who want to play it safe. Opt for a long slip dress, which is having a major moment, and wear it over a tight long-sleeved tee

For a fashion forward statement, choose cobalt over navy, ochre instead of green, and raspberry instead of red; these vibrant colours will take velvet to the next level. A high quality fabric will keep you safe from looking cheap.

On the edge

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Dries Van Noten FW16 | Photo: Vogue.com

Those of us who grew up in the 90’s probably remember the velvet choker, the epitome of cool. If you haven’t had the chance then, now is the time to try it. We’ve already seen it among the It-girl squads like Kendall Jenner and Hailey Baldwin as part of their off-duty street style looks, but this trend is only getting stronger. Without a doubt, this simple velvet ribbon is a cool accent that will give your appearance a little edgy boost without interfering with your outfit.

Walking On Velvet

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Philip Lim FW16 | Photo: Imaxtree

Take a break from your favourite old black boots as the other must have on our list are velvet booties. This is the year of the plushy fabric and we think that every girl should definitely own at least one trendy pair of this retro inspired accessory. From platform boots to stilettos, or even in a cowboy look, the rich fabric will elevate a casual look and will add a touch of glamour to your life.

Drama Queen

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Vetements FW16 | Photo: Vogue.com 

We know there is no substitute for a puffy warm parka, but our winter wardrobe isn’t complete without an overly dramatic velvet coat that will literally feed every fashionista’s soul. The velvety effect already present in the coats department is the best way to add some vintage avant-garde glam to your outfit. But don’t say we didn’t warn you: this look requires a lot of attitude and confidence. Otherwise, it’s not going to work.