Model Citizen: Adam DeSouza

Photo Credit: David Tran

We recently discovered model Adam DeSouza on instagram and reached out to him to participate in an upcoming photo shoot. Get to know the Toronto-based based male model and lookout for our upcoming menswear editorial featuring Adam.

1. How did you get into modeling?

I started modelling in 2016 when I first walked for Toronto Men’s Fashion Week. Since then I’ve walked in a few other shows and shot with multiple  photographers throughout Ontario.

2. What has been your favourite modeling job to date?

My favourite modelling job to date would be any of the runway events I’ve done, in particular my first season at Toronto Men’s Fashion Week. I love these events because of all the people you get too meet.At a shoot you normally get to meet a small team of 2-5 people, whereas, with these events you’re around large group of like-minded individuals.

3. What do you like to do in your free time?

In my free time, I like to learn about a variety of things. I am really interested in learning about the body, as I get ready to go back to school for massage therapy. I love anything fitness related.  At my core though, I’m really just a homebody.  I enjoy the simple pleasures in life like making a home cooked meal, listening to and finding new music, binge watching Netflix or just driving down to the bluffs to feed the ducks.

4. What music are you currently listening to?

Right now I find myself listening to a few artist like Joey Badass, Stevie Wonder, Chance the Rapper, System of a Down, Anderson .paak, pendulum and Tool just to name a few.

5. What has modeling thought you about yourself?

Modelling has taught me that there are many different avenues you can take when pursuing something that you are interested in. With the technology  available through the internet, we can teach ourselves about literally any subject.

Photo Credit: Henry Tsai

6. How would you describe your personal style?

My personal style is the love child of Curt Kobian and John Lennon. I would describe it as “Grungy Hippie”.

7. What would surprise people about you?

Something that surprises a lot of people about me is that I train and compete in Muay Thai (kickboxing with elbow strikes, in short). I really enjoy fighting in the ring and performing for a crowd. My last fight was in Ireland last summer.

8. Fill in the Blank: I cannot live without ______________

I cannot live without music.

9. What are some of your future goals? 

My main goal for the future is starting my career as a massage therapist and personal trainer.  I want to dedicate my extra time to modelling and mauy thai and see where they can take me because they’ve already taken me to some amazing places.

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Backstage With American Crew At Toronto Men’s Fashion Week

TEXT Alexander Sauve

I had the chance to get backstage at Toronto Men’s Fashion Week (TOM*) and speak with American Crew All-Star Mary Cassola. She shares her insight on the latest hairstyle trends for F/W 2017, the 90s hair reboot seen at the collections this year, and what the future holds for the iconic brand.

Alexander Suave: What is the hottest style trend for guys F/W 2017?

Mary Ca: What we are doing for F/W 2017 is more of a textured look but with a natural finish. We are seeing a lot of shine in the hair. We are also using a lot of the American Crew Heavy Hold Pomade ($21.95). Although the pomade has a strong finish and hold to it, the hair remains pliable for that separated but sculpted look.

AS: For men’s fashion week, what is the most dominant hair trend this year?

MC: The dominant look this year is very 90s inspired. On the first day we were doing hair with middle parts to it. Hair that falls naturally, but still has some classic shape to it. But the main thing we have seen this year is texture. It’s not overly sculpted, but appears more broken in texture, which has been pretty consistent throughout all the shows. As with our first designer today Kenneth Barlas, he just wanted that American Crew classic look. If you were to watch his show, you would think you were also watching an American Crew classic presentation.

AS: Where do you see men’s hair trends going in the future?

MC: We are definitely seeing length. And it’s going to get longer. American Crew is a classic company. The very foundation of what the company started doing was that very classic and clean look. That tapered, short look will always remain popular. But as far as trends go, we are definitely seeing longer hair come into play.

AS: What are the most popular American Crew products?

MC: As far as American Crew is concerned, we tend to keep our [grooming] line considerably small. The products that we keep in our line are the ones we use a considerable amount of. All of our products are popular, but right now, any of the products that add shine to the hair. Our Grooming Cream ($21.95), the Classical Pomade ($21.95) or our American Crew Heavy Hold Pomade ($21.95) are really going to be quite popular for that ultimate finished look.  

AS: What’s in store for American Crew and American Crew products?

MC: An entire generation of men has grown up with American Crew and American Crew products. Because we started as a classic company years ago, we now have customers and clients who have followed us for generations. We have a full spectrum of men who we can relate to, and of course, there is always every new generation.  The future of American Crew is always going to be we are classic company, but are always going to be in line with what’s happening next. We have always been a leader in men’s fashion and grooming because we are in tune with the current trends and are dedicated to giving the stylists the tools they need to give men the look and style they want.

AS: Tell me about the energy this year back stage at TOM?

MC: The energy at Toronto’s Men’s Fashion Week is great! It’s been a lot of fun working with the designers. They are right in line with what American Crew is currently doing with our Americana Collection. The hair is natural, with a lot shine to it, but still has that length to it, so it been really great and exciting to work with everyone this year.  

American Crew products can be found in fine salons and online at

A Conversation with Jeff Rustia, Executive Director, and Founder of TOM* and Toronto Women’s Fashion Week

We were all shocked by the sudden cancellation of Toronto Fashion Week, and there were many rumblings and speculations on who would pick up the torch. Leave it to the Jeff Rustia, Executive Director and founder of TOM* to have something up his sleeve.

The Toronto Women’s Fashion Week was announced back in August and instead of guessing, we went to the man himself to get some details on what we can expect during the inaugural launch, which kicks off on Friday, March 10th at the official new venue Waterworks located at 505 Richmond Street at the heart of the King West entertainment district in downtown Toronto.

Drew Brown: Can you give us some insight into how the decision to produce Toronto Women’s Fashion Week came about?

Jeff Rustia: Upon the news of IMG’s TFW (Toronto Fashion Week) closing its doors last Summer, many key figures in our fashion community, including designers, approached me and members of our TOM* Advisory Board to consider launching a platform for women’s wear, similar to the formula and success of TOM*. As you know, TOM*s heart and commitment has always been for the fashion designers, Canadian talent, and for the Canadian fashion industry as a whole. It only seemed natural to extend our current position to create an opportunity to re-champion women’s wear and its designers to show the world and Canadians alike that Toronto is a very talented, global city that truly supports fashion.

At the end of the day, we knew that we couldn’t stand by and let an important platform for women’s wear disappear. It’s always been about promoting and assisting the fashion industry in a way that has a greater purpose. So we are proud to bring a new version of it to life with Toronto Women’s Fashion Week.

DB: One of our favourite shows during TOM* is MensFashion4Hope which benefits the Kol Hope Foundation and SickKids. Will TW have a charity component? 

JR: Yes, Toronto Women’s Fashion Week will have a charity component called WomensFashion4Hope, which will help the community of children with disabilities. WF4H will help the Kol Hope Fund at Easter Seals Canada, which helps children with disabilities acquire basic necessities such as wheelchairs, respite care, and help send kids to summer camps.

In our inaugural season, we are launching the Show Room – Pop up Shop initiative at 205 Yonge St., showcasing Canada’s established designers and leading emerging talents in a beautiful boutique setting for Fall/Winter 2017 to develop their business locally and internationally. A percentage of the sales will go to WomensFashion4Hope. As you know, we approach everything that we do with a social awareness. It’s fashion with a heart. It’s about industry insiders helping the industry from inside out. And I’m proud that we are able to continue our legacy of giving back to the community with Toronto Women’s Fashion Week.

DB: Being behind TOM* and now TW, do you feel any pressure in making fashion more viable here in Toronto?

JR: I wouldn’t describe it as pressure, but rather an ongoing commitment to do everything we can to assure the viability of the Canadian fashion community for many years to come. In order for the Canadian fashion community to perpetuate itself, we need to focus our energies into nurturing and encouraging the next generation of emerging talent, and to really help our designers develop and build the business of Canadian fashion. Our mandate at Toronto Women’s Fashion Week is to create forward initiatives such as impactful runway presentations, showrooms, pop-up shops, buyer and media days, and industry panel talks — all aimed at helping fashion designers build their business.

As a fashion week organization, we believe in the power of partnerships across and within our fashion community and all the various sectors including the designers, industry, buyers, media, and, of course, the consumer. Collaboration is key, and we are doing just that, partnering with fashion schools such as Ryerson and TFS, and collaborating with fashion organizations such as TFI, the world’s first fashion incubator, with the goal to develop synergies and share resources that will benefit everyone. Our platforms are aimed not only at showcasing Canadian talent, but also at engaging the industry, the media, and the consumer to become more invested in our designers and our Canadian fashion community.

DB: What has been the most rewarding and challenging thing you have learned/experienced since launching TOM* back in 2014?

JR: I think the most rewarding thing for me has been the incredible opportunity and honour to work with the amazing talent in this country from the fashion designers to our partner and sponsors, and especially our 300 staff and volunteers.  

Also, I’m very grateful that TOM* has allowed me to bring to light the charity work that is very closely affiliated with everything that I do — that is, to help children with disabilities. It was important to me to find a way to not only highlight something that was deserving by promoting the fashion of this country, but also to do so in a way that goes beyond the industry itself and has a greater purpose — to showcase how fashion and giving back could go hand in hand. MensFashion4Hope has been the most rewarding and touching experience for me.

DB: Fill in the blank: I could not live without____________

JR: Creativity and positive energy

DB: The city has become more appealing to luxury and major retailers, how can we all work together to turn Toronto into a fashion capital?

JR: For Toronto to become a fashion capital, we have to work together to create a culture that encourages fashion innovation and creative energy. We must support and nurture our emerging talent and work closely with the fashion schools and organizations that are incubating innovation. We must inspire young people to look at fashion as a viable career. Let’s work towards putting Toronto in the forefront of fashion, where ideas take root and ideas are defined. We must make the city more inviting for fashion designers to settle here, make it their headquarters, set up showrooms, and overall see Toronto as being good for their business. We must encourage retailers and stockists to carry Canadian and devote areas just for Canadian designers.

All in all, we need to stand united and support one another and the various fashion platforms in the city — from events to shows, awards, and trade fairs. The more opportunities available to Canadian fashion designers to shine, the better it is for our industry and our city as a whole.

At Toronto Men’s Fashion Week and Toronto Women’s Fashion Week, we will continue to showcase and provide an international platform for Canadian talent and creativity. We will continue to invite national and international press and buyers to come to Toronto to give much needed exposure and spotlight on our designers.

Toronto Men’s Fashion Week runway shows kicks off on Monday, March 6th, Visit here for more information and to purchase tickets for Toronto Women’s Fashion Week Visit here.

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Model Citizen: Moe Baloch


Aspiring male model Moe Baloch is from a small town with a big population called Layari in Pakistan, and moved to Canada when at the age of ten. Moe is in his last semester of his final year of a Specialized Honours BA in Devised Theatre and Playwriting at York University. Proving that he is more than just a pretty face, Moe is also the co-Artistic Director and Founder of a small non-profit performance art company based in Toronto.

1. How did you get into modeling?

Mhm…I wish I could say I got scouted by a big agency and after that my career lifted off, but I am working hard to break into the industry. Its hard when you aren’t a pretty white boy, you know. The truth is I have always wanted to model and recently I discovered I have some talent for it. So, now I am doing it and its working out pretty alright. I am hoping to get signed internationally so I can start travelling which is one of the main reasons why I got into modelling.

2. What has been your favourite modeling job?

My first season at TOM* has been my favourite modelling experience so far. I got to meet so many nice people with huge hearts, and we all opened up and became family for a week. It was fun, especially walking for Just Ta Designs by Alan Ta.

I thought the outfit was very unique, the music got my heart going and and I loved walking with my model buddies and partying with them afterwards. It was a great end to my first Fashion Week.

3. What do you like to do in your free time?

I longboard in the summer, and stay in my room and paint or write in the Winter. I don’t know what else broke students are supposed to do. I work to pay for school when I am not in school, and I study when I am not at work. I go out sometimes, have a few drinks with my friends. My life…its all very exciting.


4. What are you currently listening to on your iPod?

A bunch of stuff but it all depends on my mood. I listen to Hozier when I need to go for a drive. Florence when I am feeling heartbroken. Alessia Cara, when I feel like I need to have a good cry. Beyonce, when I need to twerk and Calvin Harris’ “How deep is your love” every time I need to practice my runway walk.

5. How would you describe your personal style?

My personal style is constantly evolving but I have always stuck with simple cuts and muted colours. Androgynous clothing is a style I have been leaning towards as of late but a fitted T-shirt and a pair of skinny jeans is my go-to outfit for most occasions, like grocery shopping and…picking up people at clubs.


6. If you could eat, pray, love your life, where would you go?

I would be on a plane with no idea where I am going to land. I would be eating my mom’s fish curry and praying to any God out there to not have my plan crash…Did I do this right?

7. What would surprise people about you?

I play with swords and I name them. They are actually just bamboo sticks. I can’t afford real swords. My friends make fun of me for it.

8. Fill in the Blank: I cannot live without_________

Model: Moe Baloch @balochmo
Photography: Hayley Hruska @hayleyhruska
Styling: Cody Rooney @croon3y

Model Citizen: Giancarlo Murano

Photo 1 (Beauty)

We recently spotted 26 year old model/actor Giancarlo Murano on the runway during Toronto Men’s Fashion Week. After the 26 year old model/actor amazing feathered Kenneth Barlis finale look on Day 3 of TOM*, we decided to reach out and to get to know him a little better.

1. How did you get into modeling?

I was introduced to the idea of modelling when I was 15 years old through my acting agent. She had suggested I consider auditions for print and catalogue work based on my “look” as well as the acting auditions that I was attending. At 17 years old, I was a full-time University student and both my acting and (brief) modelling career was put on hold. Upon completion of my University studies graduating with an Honours Degree in Environmental Studies, a
Bachelors of Education, and a Minor in Kinesiology, I was accepted into an ‘Intense Acting Program’ at the American Academy of Dramatic Arts in Los Angeles. I lived in L.A. for a couple of months and then returned to Toronto in 2013 to pursue acting and modelling.

2. What has been your favourite modeling job?

I really cannot choose just one. Every time I receive a booking, it’s a blessing. I’ve worked with very reputable fashion photographers and also with major companies like Coca-Cola. I recently walked in five shows for New York Fashion Week which was a tremendous experience. Moreover, I am proud and deeply grateful for all my work experience.


3. What do you like to do in your free time?

I love spending time with my family and little nieces. There is nothing I enjoy more than watching a movie with them or trying to understand their baby-talk! Also, my day doesn’t feel complete unless I’ve been to the gym to better myself physically and mentally. When I am working out, it’s an opportunity for me to reflect and think as well as stay healthy and fit.

Toronto is an exciting city. If and when I have some time to spare, I always like to try new things; attend an event I’ve never been to, visit an area that I haven’t seen, or try a restaurant where I haven’t eaten before.

Photo 11

4. What are you currently listening to on your iPod?

I am a BIG Hip-Hop/Rap fan, so about 95% of the music I listen to is in relation to that genre. I listen to Drake (loving that Summer Sixteen track), Childish Gambino, Kanye, Joey Badass, (old) Eminem, Tupac, Big L, Big Pun, Fabolous, J-Cole, Wu-Tang, etc.

5. How would you describe your personal style?

I would describe my personal style as a sophisticated-urban dresser. There are times when I love to where a suit, but I also enjoy wearing a fitted shirt with boots, skinny jeans and stylish jacket. At home, you won’t catch me wearing anything besides boxers or pajama pants.

6. If you could eat, pray, love your life, where would you go?

I think Italy would be my destination for all combined! I’m Canadian by birth, but my background is Italian. I have travelled throughout Italy several times and experienced the best tasting food, visited beautiful churches, and ‘loved’ every minute!

To further add, I think one can find their true bliss in a place where you can be yourself and not worry about social restrictions and/or pressures. A place where you wake-up smiling and go to sleep laughing!

Maxime - Giancarlo Murano

7. What would surprise people about you?

I’m Superman.

8. Fill in the Blank: I cannot live without ____________

F.E.Y.T.E. (fate)

Images by Rai Allen, Shayne Gray, and Maxime Bocken