How to Wear Fashionable and Protective Eyewear

Ray-Ban Round Double Bridge $235

Most people buy sunglasses because they look good and keep the sun from blinding them while they sit by the pool or sip beers on a patio. But, little did we know, there are a lot more benefits to wearing sunglasses than just the “chic” factor.

Besides the obvious benefit of helping you see on a sunny day, sunglasses help protect you from permanent eye damage. “Sunglasses are important because they filter out UV and visible light,” says Dr. Janet Prystowsky. Both UV rays and visible light in the blue spectrum are what can cause permanent eye damage. “Sunglasses can also help minimize photodamage to the skin around your eyes.” Photodamage, the deterioration of sun-exposed skin, can cause wrinkles, age spots, and skin cancer.

Dr. Prystowsky’s moral of the story: anytime you should be wearing sunscreen, you should also be wearing sunglasses.

What to look for

With so many eyewear options out there, it’s hard to know what exactly to look for when shopping for sunglasses. According to Dr. Prystowsky, there are two major factors to keep in mind the next time you’re looking to purchase some new shades.

  1. Look for sunglasses that say they block 99-100% of UV rays
  2. Those that claim absorption up to 400nm

Make sure your sunglasses come with UV protection, because not all sunglasses do! When trying on different sizes and shapes, keep in mind that wrap around shades or wide temples will offer additional protection around the periphery as well. You can find proper protective sunglasses online or in many sports stores or sunglasses shops. Don’t let the prices fool you! Just because the price tag is high, doesn’t mean your shades will be doing you any favours. You can find a good inexpensive pair of sunglasses for under $15!

Having trouble finding some fashionable and protective sunglasses? Here are a few to help!

Quay Australia Paradiso 52mm Cat Eye Sunglasses $69

Tom Ford Sean Sunglasses $525

Celebrating 2016’s Top Models Of Colour!

As fashion takes bolder and more progressive steps, designers are now becoming more fluid in the way they plan their runway shows and campaigns. In the last few seasons, designers have now incorporated more models of colour into their creative processes than ever before. With models hailing from all over the world, never before has there been more representation among racial and cultural minorities within the fashion industry. Designers are now finally understanding and accepting the beauty that has been all around them for so many years. And for that same reason, Novella is compiling a go-to – in no particular order – list of the most successful and celebrated models of colour of 2016!

Photo: Models.com / Zara

Lineisy Monteiro

Hailing from the Dominican Republic, Lineisy Montero broke onto the scene in early 2015. Being booked for everything from Prada to Dior, Louis Vuitton to Celine. Her iconic debut at Prada instantly landed her a coveted spot in Prada’s fall/ winter 2015 campaign, solidifying her as a Prada girl. Since then, Lineisy has walked every major show in the world’s fashion capitols, as well as landing coveted spots on countless fashion magazine covers. Recently, Lineisy was chosen to star in campaigns for Chanel, Givenchy, and H&M. However, her most amazing feat is the whopping 219 shows she’s walked in since her début. Making her one of the most in demand models  on the runway in recent times.

Photo: Models.com / Tom Ford

Mica Arganaraz

With an astounding 23 campaigns under her belt for 2016 alone, Argentinian Mica Arganaraz has swept the fashion industry this year. With her signature messy fringe becoming one of the most copied and coveted hairstyles of the year, Mica has dominated this year’s “cool girl” trend category. Since her debut, Mica has become a permanent staple in Paris couture shows, having walked everything from Chanel to Valentino. On top of all of her work so far, Arganaraz has 24 editorials under her belt for 2016 as well as being the only girl to star in a Prada campaign solo since model icon Sasha Pivovarova.

Photo: Models.com / Bobbi Brown

Bhumika Arora

India’s newest model sensation has been sweeping runways, and the hearts of fashion lovers around the world in 2016. Her strong bone structure and striking eyes have won over dozens of fashion heavy weights this year. Earning a coveted spot in Bobbi Brown’s fall/ winter 2016 ad campaign, as well as spots in major magazines like Teen Vogue, Vogue Italia, and W. In terms shows, Bhumika walked a healthy number of shows this season for the likes of Elsa Schiaparelli, Balmain, Chanel Cruise, and Armani Prive; establishing her as one of the most recognisable and in demand models of the year.

Photo: Models.com / Marcs

Fernanda Ly

Louis Vuitton’s it girl has been winning over the fashion world this year. After highlighting Nicolas Ghesquiere’s first show for Louis Vuitton, Ly has gone on to walk every Louis Vuitton show since. Apart from the shows she’s walked for Vuitton, Fernanda has starred in every “Series” themed ad campaign for Louis Vuitton since her debut for the brand. In terms of international work, Fernanda has graced the covers of countless fashion magazines like Vogue China, Vogue Japan, L’Officiel Malaysia, and CR Fashion Book. Another important staple in Fernanda’s career for 2016 is the coveted H&M holiday campaign. Which not only comes with a great deal of exposure, but a hefty paycheck as well!

Photo: Models.com / Balmain

Joan Smalls

From runway darling, to blue chip campaign powerhouse. Joan Smalls has become one of the most recognisable models of colour in recent years. Having quickly climbed through the ranks of models in the fashion industry since her debut. Joan is no stranger to booking high-profile campaigns and shows, with the most recent being the coveted Victoria’s Secret Fashion Show. But her presence isn’t only reserved for commercial work these days. Joan still nabs highly sought after campaigns from the biggest designers around the world like Givenvhy, Marc Jacobs, Balmain, and Moschino. Joan has also dominated the editorial game this year, with stunning editorials for LOVE, Vogue, Glamour, I-D, and W, to name a few.

Photo: Models.com / Topshop

Imaan Hammam

Nothing says “in demand” like a beauty contract and Imaan Hammam has just that! Having landed a priceless beauty contract with make-up heavyweight Shiseido, Hammam is quickly showing the fashion world that she has staying power and star power. The highly sought after model has also landed multiple campaigns for the likes of H&M, Topshop, and Givenchy, as well as an astounding line-up of runway shows including Nina Ricci, Michael Kors, Carolina Herrera, Tom Ford, and Mugler. In terms of editorials, Imaan is sweeping the ranks, with 5 editorials in American Vogue in only 3 months.

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“When do we want it? NOW!”

With women’s fashion month in its final stretch for the spring/summer 2017 season, we couldn’t help but touch on the topic of the season, see now buy now! For those of you who may not be in the loop, the “see now, buy now” model is as simple as it sounds. Collections are shown on runways in the fashion capitals and are immediately available for sale following the show. As more and more designers (Tommy Hilfiger, Rebecca Minkoff, Ralph Lauren, Alexander Wang x Adidas, Moschino, Michael Kors, and Proenza Schouler to name a few) jump on the bandwagon we wanted to see if this new business model has been successful or whether the hype is all for nothing.

One of the first brands to adopt the model was Burberry. Starting off last February having select pieces such as bags and scarves from their Fall/Winter 2016 collection available online following their show. This time around the brand decided to go full force and have the entire collection available not only in stores, but also on Snapchat, WeChat, Kakao and Facebook Messenger (where the show was live streamed)!

Burberry "Seasonless" Collection
Burberry “Seasonless” Collection

Now let’s talk about Tommy. If you didn’t hear about the Tommy Hilfiger x Gigi Hadid collaboration you must be living under a rock! This season was huge for Tommy… literally. Tommy Hilfiger converted Pier 16 in New York City into a two-day carnival (one day for the runway show, the second day open to the public) and this show TOOK OVER social media!

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Tommy Hilfiger x Gigi Hadid

Standard to most shows during fashion week, Tommy live streamed the coveted show at the “Tommy Pier” located at South Street Seaport in downtown Manhattan and made the collection available for sale immediately following the show. As you can just imagine with the power of technology and social media, the collection was almost completely sold out shortly after it’s debut. So this new see now, buy now model is a success after all?! At least for Tommy it was but here is why. Take an Instagram famous super model, pump up fans for the upcoming event (and that it is open to the public the next day for one day only!!!) build an Instagram-savvy show space (which IRL was amazing, FYI) and design a collection with pieces that are seasonless, affordable, and wearable to the general public and you have the equation to the see now buy now model! Not only was this a success for the Tommy x Gigi collection but this event caused such a boom in sales, that almost all items available on the Tommy Hilfiger website sold out or were left with very limited quantities.

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Tommy Hilfiger x Gigi Hadid

Rebecca Minkoff also took part in the new model, showing her latest collection on the sidewalk outside of her Soho store location making it ever so easy for her guest to shop the collection right after the show. Not only did she make it easy, Minkoff’s collection was worn by both models and influencers on the runway and half of the guest at her show were customers. R.M. also released that the previous season’s see now buy now show generated a 200% increase in sales that month!

Rebecca Minkoff show outside Soho store.
Rebecca Minkoff show outside Soho store.

Another success story comes from none other than Mr.Wang himself. Alexander Wang surprised guests with his Adidas capsule collection following his show in New York on September 10th with no prior announcement of the collaboration. Following his show, Alexander hosted a festival themed afterparty to celebrate the collection alongside his celebrity-filled guest list. Wang made the collection that isn’t scheduled to hit stores until spring, available in various locations around NYC and other cities in pop-up trucks where fans lined up for hours before the truck even arrived at the location! Are we seeing the pattern here? Affordable, wearable, involve public figures that people look up too and this seems to be how the see now buy now model works, am I right? A new element Wang added to his equation is the element of scarcity. Having the collection available for only a select amount of hours at select locations makes the collection even more desirable than just seeing it on super models!

Alexander Wang x Adidas Originals
Alexander Wang x Adidas Originals

Now with all these success stories you must be wondering how can this work for everyone? Well it didn’t work so well for a few and it isn’t the right approach for all designers. Look at Tom Ford for example. As we discussed a component necessary to the see now buy now approach is “seasonless” clothing. Ford’s latest collection was what he called “fall/winter 2016” presenting clothing for the colder months ahead including fur coats and turtlenecks, which don’t get me wrong were amazing, but are not what one is looking to wear immediately following the show, on the last few days of summer. Another element to the equation is price. The see now buy now model tests the impulsive behaviour in us all. That being said, we have to be able to justify spending a decent amount of money in that very moment. Unfortunately, a fur coat worth thousands of dollars is simply not everyone’s typical impulsive purchase.

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Tom Ford Fall/Winter 2016

What does this mean for the industry? That we will have to wait and see, as the model has already forced changes in the way things work. For example, buyers now must secretly make their way into showrooms where they view collection months before their runway debuts (and sign non-disclosures, of course) in order for it to be for sale following the brand’s runway show. Not only this, but fashion shows are likely to only become larger and larger! As we learned, the see now buy now equation calls for a large production that the public will rave about! Great job Tommy!

Although this all may seem like a new phenomenon, one brand has mastered this approach and been using this business model for years. Swedish brand H&M! Each year, H&M announces a new designer collaboration that typically has a runway show or presentation hours or just days before the collection is available to the public. The collection is relatively affordable and only available while quantities last! H&M never seems to fail using the see now buy now equation even adding in a few extra components, making it a huge publicity stunt and adding the high-end designer prestige! H&M is set to release their next collaboration this coming November with Paris designer KENZO!

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H&M X KENZO

 

Pretty Boys: Redefining the Male Aesthetic

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Photo Credit: POPSURGAR

TEXT: Alexander Sauve

Fine lines, wrinkles, discoloration and breakouts–the majority of skincare issues men face is beyond frustrating. Gone are the days of simply rolling out of bed, stepping into the shower, getting dressed and being out the door in 15 minutes. Today’s modern guy rocks everything from facial toners and cleansers to masks and moisturizers all targeted toward his specific skincare needs.

With the male grooming industry quickly gaining momentum, men in greater numbers are jumping on the next big trend in male grooming–cosmetics for men, or corrective skincare, as its known some circles. Cosmetics have always been marketed towards women, worn by women, and for the most part, only by women. But with fashion and beauty insiders continually challenging beauty and gender norms, so are the norms of who is wearing makeup.

Believe or not, the trend of men wearing guy-liner isn’t going anywhere. In fact, there are cosmetics brands devoted exclusively to the corrective skincare needs of the appearance conscious male. Similar to the beauty products marketed towards women, these brands claim to cover pimples, hide under-eye circles, and even out skin tone to make you look alert when you’re essentially dead tired, partied out or just plain hung-over.

According to statistics released by Euromonitor International, male consumers spent over five billion on grooming products last year alone, over half of this amount went into cosmetics and skincare. Although men’s grooming sales were affected by a three percent decline in men’s shaving due to the rise in popularity of beards and mustaches. The male grooming industry continues to remain full of diverse products and is expected to bring 21 billion in revenue in 2016.

High profile fashion designers including Tom Ford and Marc Jacobs have released cosmetic lines devoted exclusively to the male consumer. While MAC cosmetics have recently announced its new brand ambassadors–the sons of supermodel Stephanie Seymour and business mogul Peter Brant.

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Photo Credit: POPSUGAR

Harry and Peter Brant have collaborated on a collection for the modern day man. The Brant Brothers collection from MAC offers a full-range of cosmetics for your various grooming needs. The cosmetic line includes eye shadows offered in universal neutral tones ($33), gel cremes for unruly brows ($17), sculpting crèmes to contour the face ($33) and various brushes to complete your picture perfect look ($21-$43).

Tom Ford’s name is synonymous with clean lines and a well-defined male aesthetic appreciated by both men and women alike. Ford’s new line of grooming products made exclusively for men does not disappoint. The collection includes old skincare favorites such as cleansers, toners, moisturizers and serums, but also includes a concealer to camouflage minor skin imperfections ($40), a Bronzing Gel for that perfect summer look ($48), and for those brows a Brow Gelcomb ($45). Ford’s line also plays it safe with respect to marketing and packaging, which will appeal to even the most conservative of male consumers.

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Marc Jacobs Boy tested, Girl Approved offers a full range of cosmetics including mascaras, concealers, eye shadows, nail polishes, a brow mousse, and isn’t entirely meant to be shared between the sexes. In a recent interview with New York Magazine, Jacobs was quick to point out that any beauty or grooming product can essentially be unisex. “I believe that anything can be for a man or women…we live in a world where I see guys walking around with makeup and girls walking around in boys clothes. All that matters is that you’re happy.”

Always a sucker for a fabulous new product, I couldn’t wait to get my hands on Marc Jacobs Remedy Concealer Pen ($47). This lightweight concealer promises to balance, brighten and correct the signs of aging.  I must admit I was rather giddy to try my new purchase. The concealer glides on smoothly while it brightens the skin after application. Coverage stays put all day and gives a soft appearance to the face after use. Jacobs Remedy Concealer Pen can be found exclusively online and at Sephora retailers.

For guys considering a little camouflage but are still somewhat apprehensive, don’t be. I started to wear makeup as teenager due to terrible acne breakouts, but was amazed at what cosmetics could do not only for the overall appearance of my complexion but for my confidence as well. Nevertheless, like anything else, applying makeup correctly, choosing the right shade, finding what works and what doesn’t, takes a wee bit of practice. But its totally worth the effort.

From sculpting the perfect male physiques, to spending a small fortune on grooming, clothes and toiletries–men have never been so preoccupied with their appearance. We are currently in an age where the male aesthetic is celebrated with no indication of slowing down. If you have problem skin, or simply want to look better–corrective skincare may be the answer for you.  

SHOP ALL WEEKEND: ALL ABOUT THE EYES

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Sometimes, investing in quality products can be the best way to go. I learned the lesson this past week from professional makeup artist, Brittany Gray. Brittany is one of Canada’s top makeup artists, and has a very impressive portfolio of work. She has worked on many different shows such as,  ‘So You Think You Can Dance Canada’, ‘Much Music’ and even ‘Deal Or No Deal Canada’, to name a few. She has also flaunted her expertise on top celebrities, and is the owner and creative director of Fancy Face Inc, a luxury wedding, entertainment and special event makeup service.

I had the opportunity to sit down with Brittany, get my makeup done and chat about any concerns I had. I told her my main issue was trying to have my eyes stand out whenever I apply shadows, since I don’t have much lid space. And that is when she recommended this product:

tom ford

The Tom Ford Eye Colour Quad is an easy to use palette, with the most outstanding, pigmented shadows. Using your brush, and giving each quad a soft swipe, you’ll be able to pick up a fitting  amount of shadow, and apply it all over your lids with no problem. The colours are vibrant, with a touch of shimmer, leaving your eyes with a beautiful gleam. This palette comes in a variety of different shades. There are eleven palettes to choose from, with the most ideal shadow combinations put together. You can create multiple looks, from something soft and natural, to a deep smokey eye. But whichever palette you choose to get, you are sure to get your money’s worth, with long lasting shadows, that will give your eyes that extra oomph it’s been missing.

Price: $93.00

Where To Buy: www.holtrenfrew.com

To see the work of Brittany Gray and her Fancy Face Inc team visit www.fancyface.ca