Iconic Moments in Fashion: Viktor & Rolf Haute Couture ss 2016

Have you ever imagined what a child’s imagination would look like if it came to life? What if a child’s imaginary friend sprung from their head and began to dance around the room? That was the beauty of Viktor & Rolf’s spring 2016 couture show. Childhood memories came out to dance and play among the very adult world of fashion. Unfortunately, in today’s fashion world, we rarely get to see whimsy and childhood charm walk the runway. Designers have created brands and taken them from the realm of imagination into the realm of industry, creating an engine hell-bent on pumping the world with constant doses of trends, fast fashion, and see-now-buy-now collections whose sole purpose is profit, not wonder.

Photo: Alessandro Garofalo

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Luckily for fashion lovers around the world, the haute couture house of Viktor & Rolf has for years been associated with design that reaches beyond traditional fashion. While some houses’, like Chanel’s or Dior’s, primary focus was to modernize tradition, Viktor & Rolf are renowned for reinventing traditional haute couture values rather than modernizing of something that has been held dearly.

Photo: Alessandro Garofalo

Viktor & Rolf have created a brand that delves into some of Europe’s most important design niches. On one hand, V&R embraces deconstruction; they embrace the art of taking a garment apart and putting it back together in new and exciting ways. On the other hand, the brand is also deeply rooted in detail and high fashion prestige. This intense marriage of raw design and refined beauty encompassed their spring 2016 couture show. It was a dance between the cut and paste imagination of a child and the rigidness and simplicity of adult life.

Photo: Alessandro Garofalo

When we first see the collection, the clothing presented seem simple enough. A utilitarian shirtdress with a few paste on appliqués in white. A secret sprinkled here and there. Soon after, the dresses become more elaborate and more abstract. Audiences are left watching as the imagination of a child takes a simple idea and allows it to grow and blossom into something far more magical than just a cut out of an eye on a dress.

Photo: Alessandro Garofalo

As the collection progresses, the dreams of a child’s unchained mind come face to face with the stern rules of adult life. But the clash of the two isn’t what makes this collection so memorable. It’s the sheer dominance nostalgia and childhood imagination have over our adult lives. Even though the collection still adheres to its strict couture guidelines, the childhood dream world that began as a simple eye on a stark white dress grew into something more extravagant — something far more important than just fashion. The idea that Viktor & Rolf wanted to get had more to do with the flame of wonder that is ignited in childhood never truly going out than trying to parade models around in towering polo shirt totem poles for the sake of “fashion.” For both Viktor Horsting and Rolf Snoeren, creating fashion for the sake of fashion doesn’t seem to be the name of the game. Bringing dreams to life by taking inspiration from the world around them has always been the motive and lesson at V&R couture. And it’s a lesson in creativity all future designers should be listening too.

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The Best Ad Campaigns of 2016

Ad campaigns have long been a brand’s first line of offence when it comes to exposure. Unlike social media advertising and TV spots, print campaigns aim at catching the attention of specific groups of people, usually fashion lovers or potential clientele. This strategy is called the rifle strategy. Rather than using a shotgun strategy to shoot out your content for everyone to see, like social media media advertising does. Rifle strategies aim at eliminating wasted resources by targeting people who are more likely to buy what they see in the magazines they’ve bought or skimmed through.

But enough about the technical about the technical side fashion ads. Let’s get to the part we all love; the fashion! Now brands, their designers, and their holding companies don’t spend a ridiculous amount of money, time, and effort to just for fun. There’s an artistic vision behind every photo that’s taken. It isn’t just about slapping something pretty on a pretty model. It’s about telling a story, painting a complete picture of the collection that will make you want it so much, you’ll buy it! With that said, not all campaigns end up being works of advertising art. Sure they make get the job done, but in the end, they just end up being ads. However, there are some ads that do much more than just sell a brand’s product. They transcend traditional print ads and become works of art on their own. Here’s a list of some of 2016’s greatest print campaigns.

Photo: Missoni

Missoni Fall/ Winter 2016

Have you ever wondered what a modern day water sprite would look like? Missoni must have wondered the same thing too. In their fall 2016 campaign, model Frederikke Sofie stars as a delicate, yet completely intimidating free spirit that seems to just rise out of the water like pure magic. Sofie’s curly hair blowing in the wind, mixed with the easiness of Missoni’s iconic knits, only helped add a sense of ethereal beauty to the campaign.

Photo: Salvatore Ferragamo

Salvatore Ferragamo Fall/ Winter 2016

Who knew a static portrait could be so alluring? Model Ming Xi is accompanied by Ine Neefs and Valery Kaufman in this photo by photographer Craig McDean. The photo depicts all three women posed towards the camera in a stately photograph. What’s special about the photo is it’s simplicity. It manages to ease the uptight-rich-European woman vibe that Ferragamo is known, with an airy lightness that creates a sense  of timeless elegance. Like a dominant, yet caring matriarch watching over her high fashion family.

Photo: Louis Vuitton

Louis Vuitton Les Parfums

Luxury leather goods giant Louis Vuitton is probably the most recognisable brand when one thinks of luxury travel wares. So it came as no surprise that Louis Vuitton wanted to showcase its perfume as being “beyond perfume.” The Vuitton team chose to create a personal paradise for its fans. The campaign, shot by photography legend Patrick Demarchalier and starring top actress Lea Seydoux, encompasses everything that Louis Vuitton is about. Travel, the destination, and the invocation of luxury that goes beyond what traditional fashion brands can do. The tropical setting, with its dark – cascading stone waterfalls set against Lea’s ethereal perfection, create a fairy tale of a princess set free in the untamed wild.

Photo: Jacquemus

Jacquemus Fall/ Winter 2016

Simon Porte Jacquemus has been an innovator. Since it’s debut, Jacquemus has been able to push the boundaries of what’s expected in the fashion industry. His designs are exactly the type of high fashion avant garde clothing young women want and they’re also surprisingly affordable compared to his competitors designs. And it’s in this surprisingly fresh take on design where everything else falls into place perfectly. For its fall campaign. Jacquemus sought the help of artist Willi Dorner to create a quirky and striking ad campaign that completely encompasses what Jacquemus as a brand is. The setting is simple, a park bench located somewhere is Paris or a in a small French town maybe. The backdrop looks very pedestrian, until you see what’s on the bench. Just like Jacquemus itself, the seemingly normal is made abnormal. A jumble of models wearing Simon’s designs are seen huddled together to create a human ball. And that’s the fun of it. That’s what Jacquemus stands for. Understanding the love people have for things that are beautiful, yet slightly off.

Photo: Gucci

Gucci  (All of them)

It seems that Alessandro Michele’s influence at Gucci extends far beyond the clothing and accessories. This year, fashion lovers were treated to a surprise at Gucci. The iconic brand, once known for its mature and distinctly Italian flare, underwent a total overhaul. Designers were changed and brand images were reworked, resulting in a fresh and whimsical take on the brand that’s won over the hearts of young luxury enthusiasts around the world. But it didn’t stop there, if Gucci had to change order image, it had to change everything about its image. In turn, the fashion world was treated to a year long ad campaign that fused 70s style camera work with the sugary perfection of a Sofia Coppola movie. Models posed alongside slot machines and Japanese geishas with the words “relentless buzzing sound” and “whispers lost in wind” as subtitles, while other models danced among a sea of bubbles (“pop”) and a pair of Gucci pumps on a motorcycle (“sirens in distance”). Which created the perfect atmosphere for Alessandro Michele’s Gucci. Like a daydream that may have been reality. Gucci encompasses the dreams of the here and now.

H&M Holiday

Although not a print ad, there really wasn’t any other option than adding this gem of a campaign from H&M. What do a lot of people do during the holiday season? They travel of course. And H&M and director Wes Anderson want you know that they get that. They understand the dread of driving hours on end to see your parents or having to hop on a train to visit loved ones. So why not make the dreaded holiday commute a fashion wonderland. Like a quirky polar express, fans of the Swedish fashion giant are treated to candy coloured locomotive paradise. The walls look like candied chocolate; the outfits, like sparkly little cake toppers. The beauty of this campaign is it not only feed into shoppers need for holiday outfits, but it also subconsciously feeds into our need to want the cutest and sparkliest things we can buy for the holidays, and all for H&M’s famous affordable prices.

Photo: Prada

Prada Candy Kiss

Leave it to Prada to pick one of the most in demand models of the moment to be the face of one of their best selling fragrances. Lexi Boling stars in this year’s Prada Candy Kiss campaign, which started off as an adorable take on femininity in its first run of ad and quickly blossomed into and ad made perfectly for a modern vixen. She’s sweet, yet intimidating, alluring, yet distant. She’s the woman you want, but will never have. The campaign, which was shot by famed photographer Steven Meisel, conjures up a quote from one of the greatest female poets ever, Sylvia Plath. “If the moon smiled, she would resemble you. You leave the same impression of something beautiful, but annihilating.” Which who the Prada Candy Kiss woman is, beautiful, but annihilating.

Photo: Louis Vuitton

Louis Vuitton / Square Enix

Louis Vuitton appears a second time on the list with their Square Enix collaboration for Louis Vuitton’s SERIES of ads. Which aim at involving multiple artists to show their personal take on the brand in Louis Vuitton’s marketing strategy. For the Louis Vuitton SERIES 4 ad campaign. Tetsuya Nomura of Square Enix used Final Fantasy 13’s protagonist Lightning as his model. The ad campaign aimed at embracing the growing relationship between fashion and technology, while also helping further showcase the new face of Louis Vuitton. Rather using a traditional print ad, Nicolas Ghesquiere incorporates his love of technology  into the global market by presenting his designs as digital renderings. Showing the global where luxury fashion may be heading.

Photo: Raf Simons

Raf Simons Spring/ Summer 2016

Sometimes fashion isn’t always fun and games. Sometimes bright colours and energetic photoshoots can’t encompass the story that’s being told. That must have been what Willy Vandeperre and Raf Simons had in had in mind when creating the brands spring ad campaign. The overly bleak atmosphere of the ad felt melancholic. But as many artists know, some of the most beautiful moments in art aren’t happy ones. The ads, which feature an emotionless Luca Lemaire staring off into the distance, accompanied by three different dark and brooding backdrops that seem surreal, yet eerily present throughout the campaign. There’s also a sense of freedom (or escape) within the photos themselves. The barefoot model seems animalistic, like a man who’s run from everything that the world forced him to be, but he’s far from that now. He’s one with nature and no one can take him back now.

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Elegance meets modern minimalism – Interview with Hannah Studio

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Photo: Hannah Studio

In the past few years, Tel Aviv’s fashion scene has grown into a successful and dynamic environment. The city’s fashion industry is constantly evolving- encouraging young Israeli designers to fulfill their dreams and open new boutiques in the city- and has been recognized for its extraordinary, effortless style.

Hannah Studio is a Tel Aviv-based clothing brand that caught our eye. The brand was founded by Nir Goeta and Rotem Mitz-Goeta, a married couple who both graduated from Shenkar College of Engineering and Design. The high quality, cleanly-tailored pieces completely stand out among their peers due to their effortlessly sophisticated design- which include minimalist lines on monochromatic aesthetics and modern silhouettes- and are all made with their own innovative techniques and materials. The neutral colours in the collection evoke simplicity and comfort, combined with edgy elements for fashion forward women.  

We had the chance to chat with Rotem about the couple’s successful brand and learn more about the long design process, their concepts, and inspiration.

HANNAH ss16 #3
Photo: Hannah Studio

Can you tell us about your brand, including the creative process of making a collection?
We established Hannah 2 years ago in 2014, just after my husband Nir came back from 3 years in Paris, working in the French fashion house Maison Margiela, and Italy, workingBenetton.

Our style combines contemporary tailoring, patterns and lines, minimalism, geometric prints, and monochromatic colours, creating a modern interpretation of the female look by combining elements from men’s clothing.

We design a total wardrobe with an emphasis on the great raw materials, meticulous finishes, and innovative techniques- while the goal is to create high-quality clothing items and contemporary. Our creative process includes building a mood board per collection expressed mainly by prints, details and more. At the same time, we are working to develop the DNA of the brand by constantly being inspired by the study of the male wardrobe, work clothes, uniforms, and trending clothes. As part of the collection, we are inspired by the fabric and material of the cloth.

How would you describe your design concept?
Part of our design concept is to provide a personal and original interpretation of iconic and classic items like a men’s shirt, pants, and tailored bomber jacket; another by combining unique details, patterns and changes in proportions– especially combined with innovative techniques we develop in the studio. Labour techniques include the use of the printing flex and flock cutting, digital printing, laser cutting and other computerized embroidery. 

HANNAH ss16 #5
Photo: Hannah Studio

How is it working together as wife and husband (Challenges and benefits)?
It can be very challenging to work as a married couple since we are together 24 hours a day, although there are many advantages to working as a couple, especially when it comes to important decisions.

I think that the dialogue between us influences our design styles. Nir is working as a menswear designer and I am working as a designer of women’s clothes. The combination of two different worlds produces something new and unique.

What inspires you and how does Tel Aviv influence your aesthetic vision? 

Our world of inspiration is very diverse. We seek inspiration from art, music, film and theatre. Although we define ourselves as Israeli designers, Israel does not have a big impact on our style, which we define more as an international style.

Nir came from a tailor’s family who lived in Paris, so there is a big influence of classical European tailoring in our work, but I feel that the fact that we design in Tel Aviv makes the tailoring much more casual, as well as making our approach more minimalist and practical.

HANNAH ss16 #1
Photo: Hannah Studio

How would you describe your current SS16 collection? What is the ultimate summer look from your vision?
Summer collection 2016 is inspired by contemporary artist Rana Begum,who connects the works of sculpture and painting by building three-dimensional metal plates hanging on the wall of complex geometric patterns and repetitive lines in block colours. Begum’s work is inspired by shapes created by the reflection of light in urban spaces, which creates a linear language, geometric and abstract, and ranges from pop art style to minimalism.

The graphic and geometric aspect of the reflections is demonstrated in the design of our graphic prints summer collection.
The ultimate summer look in our collection is a 7/8 length sleeveless jersey dress in viscose fabric, with two airy clefts alongside the leg, and geometric prints, with a combination of black, white and refreshing green colours.

HANNAH ss16 #22
Photo: Hannah Studio

As Israeli designers, how do you see the local fashion industry compare to other fashion cities?
Israel has a lot of great designers and the scene of  young designers is on high momentum. The industry itself (sewing, fabric suppliers, etc.) is very small and not well developed compared to abroad, so it takes us a lot of effort and thought in order to differentiate our brand and maintain high quality.

Despite the difficulty, you can see a lot of development in new materials and techniques among the young designers in Israel, so the lack of material actually leads to exciting innovation and a lot of creativity. Recently, we feel that there is an increase of investment in young designers. We won (along with 7 other young designers) a fashion project last year and received a financial award which allowed us to present the winter collection in Tel Aviv Fashion Week last October.

What are your future plans with your label?
In the future, we are planning to expand our business activity aboard and to sell our collection in selected boutiques around the world. We also wish to develop the collection for men.

HANNAH ss16 #19
Photo: Hannah Studio

Going Bandanas

Thinking out of the box is the perfect way to express our individuality. Now that summer is here, don’t be afraid to push your limits and unleash your inherent creativity. Let the accessories speak up for you!

With the summer festivals in action, the bandana, which was inspired by the 90s hip-hop music, is making a great comeback. This cool trend caught our eye as we have been spotting bandanas everywhere, both on men and women.

This hip accessory was originally made as a functional item when cowboys used to cover their faces to protect themselves from dust in the Wild West. Nowadays, the bandana is a key piece to add a stylish touch to any outfit.

Here are five creative ways to wear your favourite bandana:

Choker is back

A conventional way to wear a bandana is to tie it around your neck, but you can also wear it as a choker. Think about all these it girls like Chiara Ferragni, Gigi Hadid, and Lily Rose, who brought back this cool piece resembling 90’s grunge. To rock this trend, keep in mind to tuck the unwanted ends in the back to make it appear as a choker and not a tie neck.

WTF choker
Photo Credit: Honestly WTF

It’s all in your hair

For those who find vintage style appealing, wearing the bandana as a hair accessory creates a retro and playful edge look. You can wear the bandana as a headband by folding it into a triangle and rolling it up around the hairline, or you can tie it under your hair and knot it in front of your head or on the side.

hair
Photo Credit: Oracle Fox

Cool hands

A bandana bracelet can definitely make a statement and create this cool effect. Open up the bandana into a large square, then fold it into a triangle. Next, wrap it around your hand and tie the ends into a knot. To complete your own signature look, add few bangles nonchalantly in between the bandana.

hand
Photo Credit: Collage Vintage

 Bare shoulders

It’s time to show some skin! Bare shoulders are the hottest trend this summer, and it’s an excellent way to evoke your femininity. The paisley square piece can function as a strapless top- just fold it in half, then tie it around your torso and make a knot with the upper edges of your back.

top
Photo Credit: Oracle Fox

Trick or treat

You can create a whole new look with a few customizations. Give an old bag a new life by wrapping a bandana around the handle and knotting both ends. If you want to add more edge and bold contrast, twist the handle with two contrasting colours.

bag bandana
Photo Credit: Collage Vintage

Spring/Summer 2016 Fashion Trend Report

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Photo Courtesy of We The People

The snow is melting and the sun once again shines into our souls, which not only means Spring is here, but also that we can try out new trends for Spring. Hurray! The anticipation of a new season is a chance to give trending looks a test run and is one of the greatest sensations of fashion.

RUNWAY TRENDS

THE HAUTE HOODIE

hoodies
L to R: Vetements, Alexander Wang, Vetements | Photos Courtesy of Indigtal via Vogue UK

Yes, hoodies are now acceptable on glamorous nights out.

ORANGE YOU GLAD

orange
L to R: Anya Hindmarch, Opening Ceremony | Photos Courtesy of Indigital via Vogue UK

Two adjectives for this season: fresh and orange. Brighten up your day and everyone around you (as you’ll be hard to miss in this shade).

THE ANKLE CROP

ankles
L to R: Acne, Alexander Wang, Opening Ceremony | Photos Courtesy of Indigital via Vogue UK

An elegant trend that harkens back to the 50s. If you are nervous to show the bare ankle, have fun with matching socks and accessories.

BARE SHOULDERS

L to R: Eliza Faulkner, Apiece Apart | Photos Courtesy of Eliza Faulkner, Indigital
L to R: Eliza Faulkner, Apiece Apart | Photos Courtesy of Eliza Faulkner, Indigital

This is arguably the biggest trend of the season and will continue into Fall.

STREET STYLE TRENDS

HEMMED PANTS

Photo Courtesy of ShoeTease
Photo Courtesy of ShoeTease

Oh yes, this one. Seen on every fashion blog and Instagram from San Francisco to Tokyo. You can easily customize your regular jeans into hemmed jeans by slicing off above the seam, rubbing the edge with a pumice stone, and pulling out a few strings yourself.

INSIDE OUT BOTTOMS

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Photo Courtesy of News From the Cosmos

Gigi Hadid (world famous supermodel) recently wore a pair of jeans inside out while a guest judge on RuPaul’s Drag Race, so naturally we must expect this to take off.

What trends are you looking forward to trying out this Spring?