Volcanic sceneries, sunsets in the desert, black sand… They are beautiful gifts from nature that’s not always easy to capture in a single shot. However, this Canary Islands blogger excels in the art of fusing fashion and nature in a creative way that will take your breath away.
Marta Purriños, the talent behind the site Addict Be Iconic, is not the average blogger. Of an enigmatic beauty herself, she constantly surprises her followers by playing with different styles — from boyish and super casual boyfriend looks to the most feminine dresses you could imagine —, which makes her and her blog difficult to categorize. Is it about fashion? Or maybe about travels? What comes first?
To answer these questions, it is necessary to get to know Marta a bit more. Online, she found the tool to channel her curiosity about the world and her interest in investigation. Marta soon realized that the web fostered her creativity in an unexpected way, and that’s why she decided to embark on her very own adventure.
“I created my blog with the objective of inspiring people. At first, it was all about fashion, one of my greatest passions, but as time went by and I was finishing my university studies in tourism, I felt the need [to focus] more on experiences, since my real passion is travelling and learning from new cultures, worlds and different perspectives,” Marta explains.
Living in the Canary Islands — where you can enjoy a full-on summer all year round — has also contributed to her concept. “I am convinced that everything that surrounds us influences our minds in an almost unconscious way. We are determined by our climate and our circumstances,” she says. In fact, what surrounded her became so important in her work and her creative concept of Addict Be Iconic that those magical landscapes, her experiences, and new cultures are now completely integrated into her fashion.
The explosion of color and contrasts in her pictures is a reflection of that great interest in nature and travel and of her understanding of fashion. “[It] has a very important role for me in the sense of the functionality of the product and in helping making a destination more attractive; talking about why I am wearing one piece or another, and linking it to utility, sensations, and moments,” Marta says.
Indeed, when you scroll down both Addict Be Iconic and her Instagram account @addictbeiconic, you immediately find yourself captivated by the magic of her pictures — breathtaking sceneries that do more than complement the pieces she is wearing act as the main force of the shot. They not only make you want to wear what she is wearing, but also be where she is.
These passions are also areas that have experienced huge changes in the past few decades. Social Media has reshaped both the fashion and the travel industry and our social media accounts became almost, as Marta puts it, “our second skin.” And that’s why we want to “always present ourselves to the world the best we can.” It is a powerful tool but it is also a super competitive world and it is not easy to break into the industry.
Marta also works as a freelancer for other clients and digital media companies. “It is hard to be a full-time blogger. I compete with a lot of people, not only regionally but internationally,” she explains. “Sometimes companies don’t understand that sometimes quality is better than the number of followers,” Marta adds.
However, her blog is succeeding — she is attending numerous events and is followed by important fashion companies and influencers in Spain. Step by step, and with hard work and dedication, Addict Be Iconic, which advocates for high quality photos and a thought-out creative concept behind them, will continue to inspire and make us dream with its every beautiful picture.