Runway Beauty Guru’s to Follow on Instagram (Who Aren’t Pat McGrath)

When fashion and beauty get together, the main name that comes up is Pat McGrath. McGrath is responsible for some of the most iconic looks to grace the runway. When it comes to putting together a memorable runway production, the combination of fashion and hair and makeup must work together like a well-oiled machine to portray the designers’ visions of their collections. While the work of beauty gurus (hair and makeup artists) is spotlighted in every show on the runway models, the credit of these artists is pushed into the corner as the focus is mainly on the fashion itself. Fortunately, many of these artists are making a name for themselves via Instagram! Here are some hairstylists and makeup artists to follow whose work you are probably more familiar with than their names.


Guido Palau is known for contributing to a designer’s overall theme of their show with his brave and creative looks. Some of this hair guru’s most notable works on runway have been with Marc Jacobs, Dior, and Versace. His Instagram page features his works in both runway shows and editorial pieces. This account is definitely one to follow if you want to stay informed on current hair trends and spice up your daily feed!


While Diane Kendal is the main beauty consultant for Marc Jacobs Beauty, she works with many fashion designers to create beautiful runway moments. Her most recent works this past season, aside from Marc Jacobs, include a fresh and sultry look for Alexander Wang, bold cat eyes for Roberto Cavalli, and classic red lips for Sonia Rykiel. While her looks are classic and never too wild, her techniques give the model a flawless finish. Kendal’s Instagram page features a range of old and new makeup looks done by her for editorials and runways. Her account is great to follow if you’re into the classic aesthetics.


Aside from being a monster fashion house for decades, Dior has carved its name prominently in the beauty world for years now. Behind this progress is Peter Philips, creative and image director of Christian Dior Makeup. Every season, when Dior makes a statement on the runway, Philips is behind the bold faced looks that accompany it. His Instagram account is great to follow for his current works and throwbacks, but he also posts “How To” videos that are sure to help you create your own runway moment at home.


When it comes to taking current hair trends and amping them up for the runway, Paul Hanlon is every designer’s dream artist for the job. This past season, Gucci, Julien Dossena, and Jeremy Scott for Moschino all featured chic and unique hair looks that will surely be seen off the runway. Follow his account for up-to-date photos on his current projects, which will surely give some indication of what’s hot in the hair world.


When thinking of Burberry, the word ‘classic’ comes to mind. While the brand keeps up with current trends, they never stray far from their initial statement of class that they have been known for throughout the years. This is why makeup artist Wendy Rowe is their artistic consultant. The guru has a great understanding of how best to represent a brand and maintain their signature influence. She showed off her skills this past season with her sexy look for Juilen Macdonald, in which she once again allowed the brands collection to perfectly inspire the look that she created. Follow her account to see her work on the runway, as well as the many classic looks that she does on celebrity cover stories.


Amy Farid is fairly new to the runway but made a definite statement with her work for Luar at SS.18 of NYFW. Her wild looks contributed to the intensity and playfulness of the fashion. Aside from the runway, Amy Farid creates looks that celebrate diversity and creativity, which can be seen on her Instagram page’s many current project posts.

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