Next season’s accessories came with a fun surprise! Colours, patterns, and textures dominated the accessories game on the runway. Differing from the norm, accessories told their own story this season. You could almost say that this season’s group of bags, jewels, hats, and shoe could easily be stand-alone collections in and of themselves. Able to carry out a cohesive and impressive story all on their own.
The Printed Pop Bag
Printed bags had the biggest impact on the runway for Spring. Prints, florals, and plaids all came crashing onto many of the worlds biggest brand’s accessories. Transforming the functional bag into an outstanding showpiece that could pump up any outfit in your closet. Milan seemed to take the trend to the most extreme by putting jarring patterns on simplistic bags. Giving a graphic edge to standard silhouettes. At Prada, bags were strewn with graphic comic strip style prints that took gave each bag its own unique story. Adding a special element to each purse that walked the runway. Over at Marni, adorable square bags were splashed with bright plaids. Creating an interesting, almost vintage take on the modern box bag. Paris seemed to prefer a more subtle take on the printed bag. Opting for more elegantly and less graphic prints than Milan did. At Valentino, models walked the runway in the brand’s staple rockstud bags. However, the bag seemed to be painted with gorgeous floral motifs. Giving the bag a double identity, soft vs hard, elegant, yet edgy.
The Peek-a-boo See-through Shoe
This season’s footwear took a surprisingly fun turn for spring. Last season’s love for the chunky heel continued as expected, however, this season’s chunky heel came with an unexpected translucent friend. For Spring, Parisian fashion houses Chanel and Balmain both put their models in interesting and super clear cap toes PVC boots. The boots themselves have an air rain time high fashion chic about them, but they’re grounded with the strong pops of neutral black and white. Giving the boots a more elegant, rather than childish look. Over in New York, Prabal Gurung sported an interesting pair of mules that used a sheer mesh and clear heel combo, rather than using PVC. Giving the shoe a more reasonable and breathable appeal for the summer.
The Epic Chandelier Earring
Chandelier earrings may have become passe in the last decade. However, the glimmering throwbacks are back in a big way! In Paris and Milan, oversized earrings packed a very big punch. At Saint Laurent, giant jewelled chandeliers took on a mod feel with big rectangular sparklers, making the earing look more like bedazzled frames ready to frame a royal masterpiece. Over in Milan, both Dolce & Gabanna and Gucci used pearls, gold, and gems to create a modern take on Renaissance royalty, giving Elizabeth the 1st a run for her money.
The Theatrical Straw Hat
This season’s straw summer hat get an exciting upgrade. What started with Gucci’s huge sunhat and Jacquemus Provencal hats has grown into one of the biggest and most interesting accessory trends of the season. At Andreas Kronthaler for Vivienne Westwood, the straw hat took a more vagabond like look aesthetic. Resembling something more cartoonish, which fits in perfectly with the outlandish and forward thinking appeal that’s been associated with Westwood for years. At Jacquemus, the straw sunhat took on its most extreme form yet. With proportions resembling something straight out of a French romance movie. The romantic movement of the hat perfectly mirrored the sensual feel of the collection. Over in Milano, Missoni caught wind of the trend and added its 0wn interesting flair. Creating a more windswept and cutting-edge sunhat that screams Missoni.
Milan seemed up in its spirits this season. Of all the major fashion cities around the world, Milan has has a harder time with reinventing itself and finding its signature aesthetics. While the city’s designers are still looking for their voices, it seems that the soul-searching has led to a signature Milan-look. The Spring collections were filled with pretty things. Frilly white frocks were cut and sewn into delicate silhouettes, while pops of color and pattern introduced a light dusting of excitement throughout the week. In the end, it’s good to see that Milan is moving in this direction. Here’s hoping Milano sticks to the pristine angelic ensembles that graced the runway this season. Pretty suits the city.
Versace is an Italian powerhouse and has been for more than two decades. Celebrities and the elite have tripped over their own two feet to wear the iconic Medusa head on their bodies. But it seems that the world craves Versace now more than ever. Which seems like the perfect timing since this year commemorates Gianni Versace, who died in 1997. Donatella created a collection that took the spotlight away from the horrific murder and once again focused on her brother’s designs. The collection celebrated Gianni’s affinity for sexy mini dresses, cropped bolero jackets, gold chains, and seashell motifs. Versace’s designs were never intended to feel serious and uptight; they always felt fun and celebratory, like joy in printed fabric form, which is exactly the kind of carefree joy the world needs right now.
Missoni is one of those brands that have become synonymous with Italian fashion. Since its humble beginnings back in 1953, brand has never ceased to surprise with its signature zigzag knits. Now some may think that keeping alive house codes created back in the ’50s is a recipe for disaster, but that isn’t always the case. With so many designers abandoning the things that made their brand famous back in the day, it’s refreshing to see brands like Missoni reinvent itself without throwing away its foundations. This season, Angela Missoni presented a collection with a bohemian flare. But the collection didn’t rely soley on boho-chic to get by — many contemporary trends came into play. Sheer gowns and oversized cardigans looked right at home beside completely on-trend oversized sunhats, giving the collection a vintage yet contemporary feeling.
Kudos to Maria Grazia for attempting to pull off a modern western vibe at Dior a few months ago (better luck next time!), but it looks like Elisabetta Franchi has the entire look covered. Franchi, who’s mostly known for dressing Italy’s well-to-do in elegant and refined clothing, often opted for traditional glamour than take the route of over the top fashion designer or high fashion extremes. However, this collection marks a very interesting moment for the designer. Diverging from her usuals, Franchi chose to create a whimsical and very mature take on vintage western clothing. Large black straw hats were paired alongside flirty rompers and micro mini dresses. Long billowing gowns had pretty historic touches sewn throughout — they’re versatile and can be worn as they were seen on the runway or on their own. The accessories used throughout the show also emphasized the old world decorative dressing. The belts had a particular beauty about them, with their strung pearls and gold dangling delicately at the waist.
Arguably the most important designer in Italy (maybe even the world) Miuccia Prada lives and breathes fashion. Look at the last decade and try to find a collection that wasn’t in one way or another infleuntial, artistic, innovative, and beautiful. It’s likely that you won’t. And that’s what sets Miuccia and Prada apart from the pack. Prada has always been known as the brand that’s years ahead of its time. Elements from collections that Miuccia created years ago continue to pop up in other designers’ collections season after season. Luckily, Madame Prada commands enough respect to never have her designs completely ‘borrowed’. This season’s collection follows suit. Classic, the Prada-ism that put the brand at the top of the fashion game, with touches of forward-thinking design makes for a modern collection fit for fashion’s most progressive dressers. The collection itself was a crossroads of interesting designs, mixing beatnik vests and shirting with flirty in-your-face Prada patterns that the brand is known for. The bright pops of tomato red fit in perfectly with the season’s biggest color trend. And the accessories, as per usual, are simply to die for, with the brand’s signature graphic handbags once again on center stage.
Ethereal beauty reigned supreme at Luisa Beccaria this season. Everything seemed to be touched by a fairy godmother’s wand. Sheer gowns were strewn in embroidered flowers, eyelet lace, pastels, and fancy little polka dots. The show felt very surreal with models walking through a courtyard dotted with petals to the sound of classical music. The color scheme was very soft and delicate, mirroring the overall feeling of the show. Yet the delicate colors didn’t feel fragile but inviting and warm. Even the cool baby blues somehow managed to come across far more sumptuous and warm than cold and icy. Another major factor that made this collection stand out from the crowd of soft and pretty runway shows was its effortless sexiness. Many of the collection’s looks featured barely-there shorts and almost all of the gowns and dresses that walked the runway displayed various levels of transparency. But the collection never felt like it was trying to look sexy — Beccaria managed to infuse grown-up sexiness into the collection by manipulating the levels of sheerness throughout. It wasn’t about provoking by exposing the models’ breasts through gauzy fabric or by revealing a panty underneath a long gown. It was about dressing a woman in a natural, carefree, and self-loving way.
Ad campaigns have long been a brand’s first line of offence when it comes to exposure. Unlike social media advertising and TV spots, print campaigns aim at catching the attention of specific groups of people, usually fashion lovers or potential clientele. This strategy is called the rifle strategy. Rather than using a shotgun strategy to shoot out your content for everyone to see, like social media media advertising does. Rifle strategies aim at eliminating wasted resources by targeting people who are more likely to buy what they see in the magazines they’ve bought or skimmed through.
But enough about the technical about the technical side fashion ads. Let’s get to the part we all love; the fashion! Now brands, their designers, and their holding companies don’t spend a ridiculous amount of money, time, and effort to just for fun. There’s an artistic vision behind every photo that’s taken. It isn’t just about slapping something pretty on a pretty model. It’s about telling a story, painting a complete picture of the collection that will make you want it so much, you’ll buy it! With that said, not all campaigns end up being works of advertising art. Sure they make get the job done, but in the end, they just end up being ads. However, there are some ads that do much more than just sell a brand’s product. They transcend traditional print ads and become works of art on their own. Here’s a list of some of 2016’s greatest print campaigns.
Missoni Fall/ Winter 2016
Have you ever wondered what a modern day water sprite would look like? Missoni must have wondered the same thing too. In their fall 2016 campaign, model Frederikke Sofie stars as a delicate, yet completely intimidating free spirit that seems to just rise out of the water like pure magic. Sofie’s curly hair blowing in the wind, mixed with the easiness of Missoni’s iconic knits, only helped add a sense of ethereal beauty to the campaign.
Salvatore Ferragamo Fall/ Winter 2016
Who knew a static portrait could be so alluring? Model Ming Xi is accompanied by Ine Neefs and Valery Kaufman in this photo by photographer Craig McDean. The photo depicts all three women posed towards the camera in a stately photograph. What’s special about the photo is it’s simplicity. It manages to ease the uptight-rich-European woman vibe that Ferragamo is known, with an airy lightness that creates a sense of timeless elegance. Like a dominant, yet caring matriarch watching over her high fashion family.
Louis Vuitton Les Parfums
Luxury leather goods giant Louis Vuitton is probably the most recognisable brand when one thinks of luxury travel wares. So it came as no surprise that Louis Vuitton wanted to showcase its perfume as being “beyond perfume.” The Vuitton team chose to create a personal paradise for its fans. The campaign, shot by photography legend Patrick Demarchalier and starring top actress Lea Seydoux, encompasses everything that Louis Vuitton is about. Travel, the destination, and the invocation of luxury that goes beyond what traditional fashion brands can do. The tropical setting, with its dark – cascading stone waterfalls set against Lea’s ethereal perfection, create a fairy tale of a princess set free in the untamed wild.
Jacquemus Fall/ Winter 2016
Simon Porte Jacquemus has been an innovator. Since it’s debut, Jacquemus has been able to push the boundaries of what’s expected in the fashion industry. His designs are exactly the type of high fashion avant garde clothing young women want and they’re also surprisingly affordable compared to his competitors designs. And it’s in this surprisingly fresh take on design where everything else falls into place perfectly. For its fall campaign. Jacquemus sought the help of artist Willi Dorner to create a quirky and striking ad campaign that completely encompasses what Jacquemus as a brand is. The setting is simple, a park bench located somewhere is Paris or a in a small French town maybe. The backdrop looks very pedestrian, until you see what’s on the bench. Just like Jacquemus itself, the seemingly normal is made abnormal. A jumble of models wearing Simon’s designs are seen huddled together to create a human ball. And that’s the fun of it. That’s what Jacquemus stands for. Understanding the love people have for things that are beautiful, yet slightly off.
Gucci (All of them)
It seems that Alessandro Michele’s influence at Gucci extends far beyond the clothing and accessories. This year, fashion lovers were treated to a surprise at Gucci. The iconic brand, once known for its mature and distinctly Italian flare, underwent a total overhaul. Designers were changed and brand images were reworked, resulting in a fresh and whimsical take on the brand that’s won over the hearts of young luxury enthusiasts around the world. But it didn’t stop there, if Gucci had to change order image, it had to change everything about its image. In turn, the fashion world was treated to a year long ad campaign that fused 70s style camera work with the sugary perfection of a Sofia Coppola movie. Models posed alongside slot machines and Japanese geishas with the words “relentless buzzing sound” and “whispers lost in wind” as subtitles, while other models danced among a sea of bubbles (“pop”) and a pair of Gucci pumps on a motorcycle (“sirens in distance”). Which created the perfect atmosphere for Alessandro Michele’s Gucci. Like a daydream that may have been reality. Gucci encompasses the dreams of the here and now.
Although not a print ad, there really wasn’t any other option than adding this gem of a campaign from H&M. What do a lot of people do during the holiday season? They travel of course. And H&M and director Wes Anderson want you know that they get that. They understand the dread of driving hours on end to see your parents or having to hop on a train to visit loved ones. So why not make the dreaded holiday commute a fashion wonderland. Like a quirky polar express, fans of the Swedish fashion giant are treated to candy coloured locomotive paradise. The walls look like candied chocolate; the outfits, like sparkly little cake toppers. The beauty of this campaign is it not only feed into shoppers need for holiday outfits, but it also subconsciously feeds into our need to want the cutest and sparkliest things we can buy for the holidays, and all for H&M’s famous affordable prices.
Prada Candy Kiss
Leave it to Prada to pick one of the most in demand models of the moment to be the face of one of their best selling fragrances. Lexi Boling stars in this year’s Prada Candy Kiss campaign, which started off as an adorable take on femininity in its first run of ad and quickly blossomed into and ad made perfectly for a modern vixen. She’s sweet, yet intimidating, alluring, yet distant. She’s the woman you want, but will never have. The campaign, which was shot by famed photographer Steven Meisel, conjures up a quote from one of the greatest female poets ever, Sylvia Plath. “If the moon smiled, she would resemble you. You leave the same impression of something beautiful, but annihilating.” Which who the Prada Candy Kiss woman is, beautiful, but annihilating.
Louis Vuitton / Square Enix
Louis Vuitton appears a second time on the list with their Square Enix collaboration for Louis Vuitton’s SERIES of ads. Which aim at involving multiple artists to show their personal take on the brand in Louis Vuitton’s marketing strategy. For the Louis Vuitton SERIES 4 ad campaign. Tetsuya Nomura of Square Enix used Final Fantasy 13’s protagonist Lightning as his model. The ad campaign aimed at embracing the growing relationship between fashion and technology, while also helping further showcase the new face of Louis Vuitton. Rather using a traditional print ad, Nicolas Ghesquiere incorporates his love of technology into the global market by presenting his designs as digital renderings. Showing the global where luxury fashion may be heading.
Raf Simons Spring/ Summer 2016
Sometimes fashion isn’t always fun and games. Sometimes bright colours and energetic photoshoots can’t encompass the story that’s being told. That must have been what Willy Vandeperre and Raf Simons had in had in mind when creating the brands spring ad campaign. The overly bleak atmosphere of the ad felt melancholic. But as many artists know, some of the most beautiful moments in art aren’t happy ones. The ads, which feature an emotionless Luca Lemaire staring off into the distance, accompanied by three different dark and brooding backdrops that seem surreal, yet eerily present throughout the campaign. There’s also a sense of freedom (or escape) within the photos themselves. The barefoot model seems animalistic, like a man who’s run from everything that the world forced him to be, but he’s far from that now. He’s one with nature and no one can take him back now.
When the weather is changing drastically on a daily basis, where you experience all four seasons in one week, your wardrobe is dealing with serious shaking. All of a sudden, your old parka seems to be the best candidate to deal with the chilly temperature that has arrived as a surprise, but when the sunny days come, they send another message to your closet: don’t get ride of your white lace summer dress just yet. Confused? So are we.
The seasonal changes during autumn–winter also known by name ‘swinter,’ you need a variegated blend of easy breezy summer pieces and cozy winter appeal, so it just makes sense to feel like you are losing your mind due to the awkward temperatures.
Transitional weather requires a lot of flexible thinking and creativity when putting an outfit together, so we are here to help you master your between seasons look seamlessly. Clever layering is the key for these crazy fall days and it’s also a great way to add new life into your wardrobe that you got fed up with, so don’t hesitate to mix staples summer pieces with new season goodies.
1. Dress over pants
The 90s inspired trend blended perfectly as a “swinter” piece. This is the best time to combine your favourite summer dress and a pair of classic pants. It’s also a cool way to update your look by giving it a “new life.” For a street style edge, you can choose a longer hem that sits above the knee or even longer, for an extra fashion forward look. Choose pants that don’t have too many belt loops or pockets, or simply pair it with legging-like pants, for a smoother overall look. Another recommendation is to pick a shift or tailored-silhouette dress . Keep in mind that full bottom dress with a lot of draping details may be unflattering.
2. Texture Mix-Up
The fall-winter months are a perfect time to experiment with textures. Consider a velvet jacket, which is one of the fall’s dominant trends. The rich texture cover-up can look great with contrasting textures like pleated chiffon or silk. Another option is to wear an oversized chunky sweater layered over a lightweight flowy skirt that peeks out from underneath.
3. The One and Only: Trench Coat
A stylish trench coat is the pick of all fall shopping goals, it’s ideal for unpredictable temperatures and allow room for a bit of a strip-down as the sun comes out. This is definitely one of the most versatile staples in between seasons. The timeless piece is appropriate for any look throughout the day and it will make an outfit look tailored without any effort. One of the trends that caught our attention is the leather coat that adds a sex appeal and sophistication to your appearance.
4. Brighter Days, Brighter Outerwear
If you’re not ready to let go of summer just yet, you might like this trend. Well-known designers blur the line between summer and winter and gave their coat a refreshing summer twist that lifts our spirits. Who needs anotherblack coat during the winter season? The catwalk was packed with brightly coloured outerwear in variety of eye popping shades like bubblegum pink, airy blue and citrus yellow. The vibrant palette will help you to head out into winter wonderland in a joyful spirit, and bring a youthful tone to these gloomy months.
5. Slip Into This
It’s hard to neglect your favourite summer wardrobe and get settled into the winter season that is just around the corner. Luckily, the slip dress is one of these multi-seasonal items that will make your transition from summer to fall, and onto winter easy. All it takes is a little bit of creativity. The slip dress is an essential for “swinter” layering because you can layer it in various ways. With a turtleneck or a silky tank underneath, layering the slip over a pair of pants or jeans, wearing it with a blazer as a cover up for these chilly nights are just a few of the wonderful ways to incorporate this summer staple.