The Face That Launched 1000 Ships: Fashion’s Greatest Muses

Designers and the fashion houses they’ve been entrusted with are expected to draw inspirations from hundreds of different people, places, and things every year. However, sometimes it’s a model, rather than a celebrity or place, who brings a designer their inspiration. In the last 15 years there has been a huge influx of model muses capturing the eyes of a designer and essentially becoming the face of a brand, encompassing everything the brand should be from brand and accessories to the overall look.

Mariacarla Boscono x Givenchy

Ricardo Tisci has had many muses over the span of his career. Yet none were as recognizable as Mariacarla Boscono was during Tisci’s tenure at Givenchy. Though there were different models working for Tisci at Givenchy, none of them really embodied the rebellious and strong willed nature that Tisci injected into the historic brand. The Italian supermodel’s unique beauty and fiery editorial style was a perfect match for the brutal and razor-sharp re-imagining of Givenchy. And with a career that started with the brand in 2008, Boscono has consecutively walked and worked for the brand for almost 10 years.

Freja Beha Erichsen x Chanel

When someone thinks of the quintessential Chanel girl, they may think of movie stars like Kiera Knightley and Cara Delevigne. However, the true face of Chanel throughout the 2000s was undoubtedly Freja Beha Erichsen. The cool, calm, and collected ‘it’ girl defined the Chanel image that Karl Lagerfeld created for the new millennium, having walked every show during the mid-2000s, including opening and closing many of them. But, with her heavy wispy bangs framing her stunning face, Freja’s real presence was felt in campaigns, clad in Chanel and oozing high fashion cool girl glamour.

Abbey Lee x Calvin Klein

Calvin Klein built a brand on edginess, sexiness, and an all-American cool. And with that comes the need for a model who encompasses the same things. Luckily, Austrailian beauty Abbey Lee came along and captured the eye of casting directors at Calvin Klein. The pixie faced beauty embodied the cool good-girl-gone-bad image that Calvin Klein wanted to become. Lee started her career with the brand in 2008, which continues until today with her recent campaign for the brand include 2017s Calvin Klein by Appointment campaign and 2016s Calvin Klein global campaign, making her a go to model for any of Calvin Klein’s editorials and campaigns.

Natasha Poly x Vogue Paris

When it comes to Natasha Poly: there is nothing the fashion superwoman can’t do. Having a career that spans over a decade has brought Ms. Poly up to the rank of super model stardom. And with it comes countless campaigns, editorials, runway shows, and beyond. However, no client has been more loyal to Natasha’s brand then Vogue Paris. The iconic publication began its relationship with the model when she debuted in 2004. Since then, Natasha Poly has consecutively been on either the covers and/or in editorials within the magazine. But Vogue Paris isn’t the only publication in love with her. Vogue Russia and Vogue Japan have also had long standing relationships with Natasha.

Georgia May Jagger x Rimmel London

What happens when your mother is a famous super model and your father is a rock god? Well, you carve out your own niche and dominate the British fashion and cosmetics industry. Georgia May Jagger is the daughter of fashion legend Jerry Hall and rock music legend, Mick Jagger. However, Jagger would not be left in the shadows of her parents. And this definitely wasn’t the case when she landed a deal with cosmetics giant Rimmel London, which catapulted her into the fashion world’s spotlight. Since 2010, Georgia May has been the face of everything from mascara to lipstick for the cosmetics brand, making her one of the single most recognizable faces in contemporary fashion today.

Continue following our fashion & lifestyle coverage on FacebookTwitter, and Instagram.

Best Fall Fashion Ads… So Far

To some, the outlandish tactics used to garner attention within the fashion industry may seem like ridiculous attempts to either shock or put out confusing jumbles and present them as art. And though that may be true to a certain extent, there is one area where designers, film makers, photographers, and artists all agree: that bigger and bolder is always better. Fashion ad campaigns are one of the most important things that brands put out throughout the year, second only to the products made by the brand itself. They showcase the created message that may not have reached its audience during the initial runway show. Here, the entire creative team can create a fantasy world based on the collection, fragrance, cosmetic, or accessory that the ad is based on, taking whatever unanswered questions the collection left behind and filling in the blank spots on the canvas.

Christian Dior Fall 2017-18

Although some may say that Maria Grazia Chiuri’s work at the iconic house of Dior is lacklustre, it’s undeniable that this ad campaign injects brute strength that may have been missing during the show. With Dior favourites like Ruth Bell and Fernanda Ly, the original idea of outfitting a strong and unapologetic woman in Dior is completely evident in this campaign. The pulsing, industrial music and stark black and white create an air of strength that follows each model as they twirl, stomp, and pose in their black leather berets.

Valentino Menswear Fall 2017-18

Menswear sometimes gets a bad rep of being the less inspired and completely out of touch brother to high fashion womenswear. However, many brands are starting to take notice on how important the men’s fashion has become. Valentino is definitely one of those brands. In recent years, Valentino has made amazing strides in taking their brand from luxury tailoring to here and now men’s fashion. Valentino is no longer your rich grandfather’s go-to suit, and their campaign for fall proves just that. Placing their models in a modernized version of punk London, the ad pushes the idea that Valentino is a brand that’s as fresh and as new as the millennials it wants to attract.

Gucci Fall 2017-18

Gucci‘s creative head, Alessandro Michelle, is no stranger to transforming a brand into a contemporary go-to. Not long after joining the brand, Michelle was able to turn the ever increasingly forgettable brand into the most talked about and coveted Italian name in the fashion industry today. For their Fall campaign, Gucci not only channelled the same cacophonic parade of colour and texture that’s brought it back to life, but also channelled something that’s become a staple in millennial style; nostalgia for times far before their childhood. The ad features the all too familiar setting of a psychedelic ’70s like space adventure that mirrors the bright rainbow of colour, texture, and inspiration that Gucci is all about.

Oscar De La Renta Fall 2018-17

Since taking the helm at Oscar De La Renta almost a year ago, Laura Kim and Fernando Garcia have thrust the brand into an interesting place. Hovering delicately between modern edge and old world glamour, the brand that has dressed the likes of Laura Bush and Sarah Jessica Parker is eagerly awaiting to see whether the fashion world buys into its new image. One key element in helping its audience understand the new De La Renta image is fashion icon Mariacarla Boscono who was the face of Renta’s fall campaign. Her strikingly alien face and sharp gaze helped sew together the contemporary edge that Kim and Garcia wish to bring to the brand with the grace and glamour that Oscar established years ago.

Miu Miu Fall 2017-18

Miuccia Prada is a fashion genius. No one is able to reinvent two brands simultaneously every season and keep the look and the ideas of the brands fresh and exciting the way she does. So it comes as no surprise that her brilliant collection for Miu Miu now comes with a brilliant ad campaign. Borrowing heavily from the collections fuzzy bubblegum-60s mod fusion, the ad takes its viewer through a pastel coloured journey that takes place in an old movie theatre where models (including Kate Moss!) all sit and watch a grainy Lousiana Bayou short film featuring the models themselves. And if seeing Kate Moss decked out it groovy Miu Miu is not enough, then seeing Adwoah Aboah and other stunning models of colour dominate the ad should be more than enough incentive to fall in love with this light hearted ad!

Continue following our fashion & lifestyle coverage on FacebookTwitter, and Instagram.