Since the birth of social media, designers have been looking to online communications as one of their most important tools in their arsenal for reaching a desired audience and clientele in real time. Unlike traditional runway and print formats, social media allows fans of the designer and brand to see collections, personal photos, and designer inspirations as they move through their day to day lives, creating the feeling of a more personal experience for the viewer. However, sometimes brands can, unfortunately, fall into the bad habit of using their social media accounts as a static means of showcasing their products and nothing else, taking away from the intimacy and personal connection that apps like Instagram can offer their fans. Luckily, we’ve found 5 designers whose Instagrams go way beyond the realm of merely showcasing their collection and give a glimpse into their lives for all of their fans and followers to admire and partake in. Here are the 5 designer Instagram accounts you need to be following!
If there’s one thing designer Simon Porte Jacquemus does best, is finding beauty in the everyday. With his signature triple posts, this French designer has found the perfect formula for keeping his Instagram account looking sharp, interesting, and personal. Rather than just showcasing images of his collections or celebrities who’ve worn his creations. Jacquemus instead posts triple images all relating to the same thing to achieve one of the most visually appealing Instagram accounts out there. These triptychs range anywhere from posts thanking magazines for using his work in their editorials, branded content, thanking celebrities for wearing his creations, editorial work, collection previews, and best of all, personal images from the designer’s everyday life. Which perfectly showcase the joie de vivre that the south of France (his home and muse) is so well known for.
Oh, honey! The shade, the shade of it all! Not many designers working in the world’s great fashion capitals are brave enough to call it like it is out of fear of creating negative press. But not Christopher Shannon. The menswear designer’s Instagram account is on one hand, beautiful to look at, chock full of bright images that showcase his creations. But on the other hand, Shannon’s Instagram account has an indiscreet sprinkling of posts where he posts little comments on the fashion industry. Most are up for interpretation because they tastefully comment on current situations without naming names, while some others speak directly about some of the shady and underhanded moments in fashion that we’re all thinking about, yet too scared to talk about. This makes Christopher Shannon’s Instagram the perfect little sip of industry tea that we’ve all been waiting for.
Loaded to the brim with personal influences and inspiration, fashion’s beloved Brit designer, Jonathan Anderson has managed to put together one of the most genuine and pretty to look at social media accounts on the internet to date. Boasting a plethora of soft black and white nude images, vintage photography, art, and work from his J.W Anderson and Loewe collections, Jonathan creates a sensual atmosphere that pulses with raw sexuality, art, and brand content that really is a pleasure to behold. Unfortunately, Mr Anderson rarely posts pictures of himself, but that’s all the more reason to follow his stunning account. You never know when a surprise selfie might pop and sweep you clean off of your feet.
Gareth Pugh is one of those designers that the fashion industry has sadly typecast. Since his designs are all relatively avant-garde and futuristic and push the limit on what the rest of the fashion industry considers fashion, Pugh has been labelled a “gothic” designer, which is all well and good. But here’s the interesting part. What Pugh presents on the runway is only a facet of who he is as a designer and as a person. A quick look at his Instagram page shows that the dark and serious side of him that’s seen on the London runway is merely one part of who he is as a person. Countless posts about everyday happy moments, life in London, and political protests paint a multifaceted picture of the brilliant designer. Recently, Pugh sent a collection down the runway during London Fashion week which accurately portrayed the current US government as a hellish fascist regime, creating conversation over whether or not designers should take the chance and protest current political climates around the world. But Pugh made it clear, his collection wasn’t merely a stunt to grab attention during fashion week. His feelings toward the US government extended to his personal life and countless of his posts on his Instagram are there to show it.
Twin sisters Mary-Kate & Ashley Olson have had lives completely dominated by the media since their early childhoods and we would imagine that they’ve done everything they humanly can to break free from the image their childhood work has cast on them. Fast forward a decade later and the Olson sisters are now the driving force behind one of New York’s most innovative and well-respected fashion powerhouses. The Row represents artistic simplicity and raw power, all tied neatly into one beautifully designed package. And it’s safe to say that they’re Instagram page is one of the most beautifully curated profiles on the internet. With not a selfie in sight, the Olsons perfectly translate their quiet and put together private lives as designers into the digital world. With a mix of their work sprinkled about countless pieces of artwork and day to day inspiration, The Row’s Instagram page looks as if it could be printed out and hung in the MoMA itself.