‘Small gift, big smile’ is the mantra that the iconic Hello Kitty has been selling to us since its birth on 1st November 1974 in London. On Saturday, the rising star fashion designer Ryan LO in collaboration with the Sanrio company made a tribute to the ‘you-can-never-have-too-many-friends’ philosophy that Hello Kitty embodies.
Speaking to the Evening Standard, he said: “I was born in Hong Kong so Hello Kitty was part of my everyday life. I went through the archives of their prints as I wanted to use Hello Kitty in an unexpected way – not just pictures of the cat or cherries that they are known for. It is such a cool company and I am obviously very touched to have been chosen.”
At the presentation of his Fall-Winter 2017 collection during London Fashion Week, the trend-setting Harajuku district in Tokyo had also a strong presence. Childhood nostalgia met his present, so the street style and the Japanese pop culture from the nineties resulting in extravagant cartoonish designs.
The romantic fantasy that is the consistent theme in the life and work of Ryan was injected in the sassy girly looks spotted on the catwalk. Organza and tulle ruffled dresses, as well as oversize childish sweaters were displayed in candy and hot pinks, which worked perfectly with the boyish edge added by pump style trainers.
A myriad of camouflage prints combined with polka dots, stars, and Hello Kitty patterns, competed with shaggy shearling jackets. All of them, the stars of the collection by Ryan LO who draw a rapper’s female posse where innocent met badass.
Photography Courtesy of London Fashion Week