Video games have long been associated with nerd culture, which is often seen as the opposite of fashion. However, if one were to look past what was on the surface, they’d realize that both industries and worlds are deeply rooted in design, and visual and emotional stimulation. While one stimulates by using technology, interaction, and visual stimulus to immerse players into a dream world separate from their own, the other uses visual stimulus, texture, and the promise of luxury and exclusivity to take fashion lovers into a different world. Yet, even though these two worlds are far apart, many designers, both game and fashion, are coming to realize how important one another’s industries are. Nicholas Ghesquiere realized this a few seasons back when he had Louis Vuitton collaborate with legendary video game developer Square Enix for a Final Fantasy themed ad campaign, which was the first ever fashion & video game crossover and opened the doors to an entirely new niche market where video games and fashion come together.
Ivy Valentine — Soul Calibur
Soul Calibur’s voluptuous English femme fatale is as deadly as she is stunning. Having been a staple character within the Soul Calibur universe, Countess Isabella Valentine has been featured in all of Soul Calibur’s cannon games as well as many of the game’s spinoffs. And for good reason. Ivy is one of the most easily recognizable characters within the game’s universe, not just for her iconic whip sword or bra size, but for stunningly designed outfits that are equal parts dominatrix and regal, perfectly matching her dominant and savage personality. Emulating Ivy’s look is simple: Look for something with equal parts sex appeal and regal dominance like Redemption.
Dante — Devil May Cry
Being born to a demon father and a human mother may come with plenty of struggles, but dressing well isn’t one of them. Since the release of the first Devil May Cry game, Dante has been the spitting image of a rock and roll badass. Now many other video game heroes have donned the go-to leather jacket and combat boot combo, but none have done it with hellish flare like Dante. In his newest incarnation, Dante sports his usual leather get up, but adds some runway flare by making his look less costumey and more realistic, mimicking what’s been seen on the runway time and time again. Recreating Dante’s iconic look is pretty easy, opt for something with nods to rock and roll like John Varvatos.
Bayonetta — Bayonetta
Being a witch comes with its perks. Sure mastering gunplay and demonic witchcraft may sound cool at first, but when you realize that Bayonetta uses a portion of her magic to manipulate her own hair into turning itself into an outfit, you realize just how amazing being a witch can be. Imagine never having to buy clothes again. Instead, you can create any outfit your heart desires, from Dior gowns to Alexander Wang jeans — the options are endless when your hair is as malleable as silly putty. To best emulate Bayonetta’s style, look for designers who use heavy weaving and tassels, like Julien Macdonald.
Alucard Tepes — Castlevania
What happens when you’re the son of Dracula? Well, you end up with an astounding taste for vintage clothing and gothic romanticism. Alucard Tepes main claim to fame may be his endless fight against his villainous father in the Castlevania universe. However, his historic bloodline shouldn’t be the only thing he’s known for. His character design is among one of the most fashionable and charming within the world of video games. Taking direct inspiration from all things gothic, Alucard emulates the perfect vampire, equal parts handsome and stoic, dark yet inviting. To recreate Alucard’s iconic style, try opting for vintage John Galliano.
Princess Peach — Super Mario
You don’t become the single most recognizable female video game character in the world by riding on the coattails of a man. No, you grab him by his coat tails and throw him off the arena. And you do it all with style, grace, and a healthy amount of pink! That’s what’s kept Princess Peach from the Super Mario universe so relevant throughout the many decades she’s graced screens around the world. Not only is she badass in the sweetest way possible, having gone from damsel in distress to racecar driving and fry pan wielding heroine, she’s managed to do it all in her iconic pink ball gown and pointy red pumps. Without dropping her jewelled crown even once! For her look, you’ll have to take a flight to Paris, because this princess’s personal style goes hand in hand with Galliano era Christian Dior. How glamorous is that?