Since the birth of social media, designers have been looking to online communications as one of their most important tools in their arsenal for reaching a desired audience and clientele in real time. Unlike traditional runway and print formats, social media allows fans of the designer and brand to see collections, personal photos, and designer inspirations as they move through their day to day lives, creating the feeling of a more personal experience for the viewer. However, sometimes brands can, unfortunately, fall into the bad habit of using their social media accounts as a static means of showcasing their products and nothing else, taking away from the intimacy and personal connection that apps like Instagram can offer their fans. Luckily, we’ve found 5 designers whose Instagrams go way beyond the realm of merely showcasing their collection and give a glimpse into their lives for all of their fans and followers to admire and partake in. Here are the 5 designer Instagram accounts you need to be following!
If there’s one thing designer Simon Porte Jacquemus does best, is finding beauty in the everyday. With his signature triple posts, this French designer has found the perfect formula for keeping his Instagram account looking sharp, interesting, and personal. Rather than just showcasing images of his collections or celebrities who’ve worn his creations. Jacquemus instead posts triple images all relating to the same thing to achieve one of the most visually appealing Instagram accounts out there. These triptychs range anywhere from posts thanking magazines for using his work in their editorials, branded content, thanking celebrities for wearing his creations, editorial work, collection previews, and best of all, personal images from the designer’s everyday life. Which perfectly showcase the joie de vivre that the south of France (his home and muse) is so well known for.
Oh, honey! The shade, the shade of it all! Not many designers working in the world’s great fashion capitals are brave enough to call it like it is out of fear of creating negative press. But not Christopher Shannon. The menswear designer’s Instagram account is on one hand, beautiful to look at, chock full of bright images that showcase his creations. But on the other hand, Shannon’s Instagram account has an indiscreet sprinkling of posts where he posts little comments on the fashion industry. Most are up for interpretation because they tastefully comment on current situations without naming names, while some others speak directly about some of the shady and underhanded moments in fashion that we’re all thinking about, yet too scared to talk about. This makes Christopher Shannon’s Instagram the perfect little sip of industry tea that we’ve all been waiting for.
Loaded to the brim with personal influences and inspiration, fashion’s beloved Brit designer, Jonathan Anderson has managed to put together one of the most genuine and pretty to look at social media accounts on the internet to date. Boasting a plethora of soft black and white nude images, vintage photography, art, and work from his J.W Anderson and Loewe collections, Jonathan creates a sensual atmosphere that pulses with raw sexuality, art, and brand content that really is a pleasure to behold. Unfortunately, Mr Anderson rarely posts pictures of himself, but that’s all the more reason to follow his stunning account. You never know when a surprise selfie might pop and sweep you clean off of your feet.
Gareth Pugh is one of those designers that the fashion industry has sadly typecast. Since his designs are all relatively avant-garde and futuristic and push the limit on what the rest of the fashion industry considers fashion, Pugh has been labelled a “gothic” designer, which is all well and good. But here’s the interesting part. What Pugh presents on the runway is only a facet of who he is as a designer and as a person. A quick look at his Instagram page shows that the dark and serious side of him that’s seen on the London runway is merely one part of who he is as a person. Countless posts about everyday happy moments, life in London, and political protests paint a multifaceted picture of the brilliant designer. Recently, Pugh sent a collection down the runway during London Fashion week which accurately portrayed the current US government as a hellish fascist regime, creating conversation over whether or not designers should take the chance and protest current political climates around the world. But Pugh made it clear, his collection wasn’t merely a stunt to grab attention during fashion week. His feelings toward the US government extended to his personal life and countless of his posts on his Instagram are there to show it.
Twin sisters Mary-Kate & Ashley Olson have had lives completely dominated by the media since their early childhoods and we would imagine that they’ve done everything they humanly can to break free from the image their childhood work has cast on them. Fast forward a decade later and the Olson sisters are now the driving force behind one of New York’s most innovative and well-respected fashion powerhouses. The Row represents artistic simplicity and raw power, all tied neatly into one beautifully designed package. And it’s safe to say that they’re Instagram page is one of the most beautifully curated profiles on the internet. With not a selfie in sight, the Olsons perfectly translate their quiet and put together private lives as designers into the digital world. With a mix of their work sprinkled about countless pieces of artwork and day to day inspiration, The Row’s Instagram page looks as if it could be printed out and hung in the MoMA itself.
One interesting thing that most people don’t know about is that many of the world’s most beloved brands and fashion houses actually make the majority of their profits through accessories. Brands like Prada and Dior are tasked with creating new and exciting bags, shoes, jewellery, and more to drive sales through the roof.
Some brands are even blessed with the gift of having almost their entire yearly revenue derived from the sales of their non-clothing goods. That just goes to show how important accessories really are to the fashion industry itself. They aren’t just afterthoughts or cherries on top to add “a little something” to the collection. They’re there to seal the deal on whether one loves a collection or skips it. Here are Novella’s top picks for best accessories of fall/winter 2017.
Prada: As she does every year, Miuccia Prada released a coveted selection of bags that are sure to end up on everyone’s must have list. Ranging from all black and all baby blue shoulders bags, green ostrich feather handbags, nylon satchels, and python skin to fur-covered confections and printed leather bags, Prada outdid itself once again in creating an innovative and versatile collection of handbags for every occasion. However, one bag stood out from the pack. A bag that clearly played off the brand’s fall 2017 collection of book bags. Like its predecessors, this new bag resembles a leather bound book, but this time the entire bag is comprised of velvet, giving the bag a quirky 70’s feel.
Miu Miu: Just like her bags at Prada, Miuccia’s Miu Miu bag collection is another beautiful example of how well-rounded a designer she really is. This season, Prada’s younger sister released a groovy collection of bags that mirrored the collection’s feminine 60’s flare. There were bags with fur handles and bags with large glamorous brooches. But the most interesting pick of the collection was a selection of bags that had “Miu Miu” stitched all over the bag in a stunning psychedelic swinging 60’s font.
Jacquemus: Simon Porte Jacquemus has been one of the only designers of late to actually produce worthwhile collections. And although the statement may seem a little extreme, it’s completely called for in Simon’s case. For his fall 2017 collection, Jacquemus gave the fashion world one of the most creative and innovative bags to date. Gone are the days of his “haricot” bags and wallets — his newest offering comes in the shape of an upside down envelope, mirroring the bags a bourgeois woman of the 1950’s would have worn in Paris. The greatest thing about this bag is that it carries (no pun intended) all of the things that define French clothing (like the gold chain and old world shape) and literally turns it on its head, thereby making the bag distinctly Jacquemus yet still very much French in design.
Chloe: Chloe has always been a staple in exceptional bag making and this season just another testimony to that statement. This season’s it girl bag has to be Chloe’s white sand coloured circle crossbody bag. The adorable bag is the perfect run around bag that matches any outfit, plus the brass coloured metal handle adds that perfect bohemian touch that Chloe has always been known for. And the best part is that the bag looks as if it will be available in a multitude of neutral and dark colours to suit any preference and need!
Altuzzara: The last bag on the list is by far the most traditional of the bunch, but that isn’t to say the bag is in anyway doughty or matronly. This Altuzzara handbag came in a stunning array of complementary colours that suited every look in the collection perfectly, which is also a plus. But the best part about this season’s Altuzzara bag had to be its simple design and decoration. There were no gimmicks here. Just a beautifully designed leather bag with an accompanying flower that would make even the most elite of New York’s Upper East Side squeal with delight.
Gucci: Leave to Alessandro Michele create a cowboy inspired 80’s ankle boot that actually looks amazing. During his latest Gucci show, Michele sent out a real throwback of a shoe that was completely off colour to what has been going on at Gucci. The bright white bootie comes complete with an almost Wild West/almost Eastern European embroidered floral design that fits the brand’s outstanding new vision perfectly. On top of that, the boot itself is perfect for the 80’s revival trend that has been sweeping the fashion world this season.
Tory Burch: Tory Burch is a brand that has more recently been associated with wealthy soccer mom chic, rather than high fashion fallal. But this season, the American brand looked as if it was trying to shed its current plateau and engage new customers. And the shoe of the show did just that. This beautifully ornate Tory Burch heel burst onto the catwalk with one thing in mind — to make a statement. And that it did. The stunning heel pulled out all the stops to command attention; the sculptural heel, European style brocade pattern, and a beautiful oversized bow harked back to imperial French court glamour. It’s safe to say that Tory Burch is finally making fashion and that’s a wonderful thing.
Maison Margiela: The incomparable John Galliano has made a new name for himself at Margiela since his arrival at the iconic Belgian house. Every season it seems that Mr. Galliano has fresh and innovative ideas for his clientele’s eyes to feast on. For this season’s Margiela show, Galliano presented a knee length boot in an ever-so-relevant 70’s inspired silhouette. The boot, which features an ultra feminine pencil thin heel and deep ochre coloured python print, resemble the same heeled boots that independent and fashionable women wore back in the 1970’s, making it an instant buy on any trend followers must have list.
Rochas: Rochas has always been spot on when it comes to gloriously elegant women’s clothing. This season at Rochas, viewers were treated to the most darling of pumps one could ever imagine. The shoe, which looked to have taken inspiration from 1950’s fetish heels and Marie Antoinette court shoes, are as prim and proper as any shoe can get. And that beautifully placed heel makes the entire shoe look even more delicate and glamorous.
Thom Browne: Thom Browne has never been one to shy away from designing things that many would consider outlandish, but that’s exactly why he’s on this season’s “best of” list. For his winter wonderland inspired show, Browne created a heel that features his trademark all-American brogues crossed with an interesting hollow wedge heel made to look like a figure skater’s blade. The shoe is a testament to how amazing a designer Browne is. Not only is the shoe perfectly designed to fit, it also carries one of Thom Browne most easily recognizable trademarks. On the front of the shoe, a small shirt and tie can be seen peeking out from right under the ankle, showing any potential customers that Thom Browne’s quirky suiting is never too far away.
Christian Dior: Berets have been the go-to headpiece of the season and the hardworking ateliers at Christian Dior were definitely paying attention. For fall 2017, Dior had berets coming down the runway in full force. Part French go-to, part pro-feminist statement. The berets conjured up images of strong warrior women ready to fight for female freedom and independence.
Loewe: Jonathan Anderson has been wowing audiences in London and Paris for quite some time now, so it comes as no surprise that the British wunderkind presented another spot on collection for Loewe this season. The collection itself is a mishmash of all of the most beautiful things that Anderson has designed in the past, with the tiniest hint of European village life. This is where the hat comes in. The darling straw hat isn’t overbearing and ostentatious like many straw sunhats that have been shown on the runway. This adds to Anderson’s rendition’s charm. Rather than making the hat comical and theatrical, the small brim size gives the sunhat an air of authenticity and realness.
Coach: Coach is another one of those brands that ran into an extremely commercial plateau for quite a while. However, recently the brand has beefed up their designs and created relevant and exciting collections to lure would-be buyers in. For fall 2017, Coach has managed to design a wonderfully trendy hat for the young streetwear wise dressers of the world. With its fluffy shearling outer layer, the hat seems like the perfect alternative to a beanie for those chilly New York nights.
Adam Selman: Now this may not be the most traditional hat, but that doesn’t take away from how interesting a topper it is. At Adam Selman’s show during NYFW17, audiences were treated to a quirky little birdcage fascinator that was equal parts adorable and badass. Like 1950’s motorcycle gang chicks, the models stormed out with powerful little flowers on their heads and the best part about them is their versatility. Not only could you wear them with jeans and a leather jacket, but you could easily pair the fascinator with a beautiful black cocktail dress for more formal events.
Marc Jacobs: Marc Jacobs has always been fashion’s little rebel. Taking everyday trends from past and present and turning them into high fashion concepts. For his fall collection, the inspiration was clear. 70’s and 80’s urban and hip hop culture reigned supreme on the runway and it was perfectly evident in Jacobs accessories. This puffy hat is a perfect alternative to your traditional winter beanie. Instead of having a regular old boring knitted winter hat, you can have this interesting oversized retro beanie instead.
Anna Sui: Anna Sui is one of those designers who has and will always march to the beat of her own drum. Since the early 90’s, Anna has been creating collections that are distinctly her own. This season’s Anna Sui sunnies follow in her great tradition of doing her own thing. The blue sunglasses feature a theatrical angular cat eye that is only further enhanced by their bright cobalt shade. The glasses also perfectly compliment the collections 1920’s/1970’s bohemian chic aesthetic, giving the wearer the glamour of a traditional cat eye with a bright pop of a mod colour.
Acne: The beauty of Acne is in its simplicity. While other brands thrive off of creating elaborate shows and collections, Acne has blossomed into a fashion powerhouse by infusing Swedish minimalism with high fashion appeal. And this is perfectly evident with this season’s sunglasses. The shades for fall/winter 2017 were simple in their construction. Two thin silver arms hold the angular coloured lenses in place to create a psychedelic feel to the glasses. Think John Lennon à la 2017 high fashion mod. But the quirky simplicity of these sunglasses aren’t the only selling points here. The glasses are actually quite versatile. They can be paired perfectly with a casual pair of jeans and a band t-shirt or glammed up with a silk neck-tied blouse, wide leg pant, and a floppy summer hat.
Anya Hindmarch: Anya Hindmarch’s entry into the industry as an accessories designer must be what pushes her to create an interesting range of accessories that are completely relevant, on-brand, and desirable outside of her own already spectacular clothing lines. Her fall 2017 sunglass collection just goes to show that she understands what her customers want. She could have easily made a pair of sunglasses with a simple frame and lens for her collection, but instead she chose to create a fur trimmed pair of sunglasses that more closely resembled a pair of skiing goggles. The fun, fur trimmed sunglasses add that perfect wintery feeling to an accessory that’s usually associated with warmer weathers and the summer months, giving the overall look a high fashion après ski feeling.
Fendi: Fendi is an accessory giant. Like its other Italian contemporaries, Fendi owes much of its success to its sales in trendy and in demand accessories. Usually known for its outlandish designs, Fendi presented a surprising take on sunglasses by creating a clean and perfectly polished pair of circular sunglasses. The posh specs fit spectacularly with the cool and composed vibe of the collection. It just goes to show that sometimes simplicity really is key!
Sacai: Sacai is a brand that has garnered a huge following over the years. And it’s easy to see why. This season’s sunglasses are in fact the most visually stunning, adorned with a number of butterflies framing the arms and lenses. These Sacai delights are perfect for commanding total attention when walking into a room. The one possible downfall of these sunnies may be their theatricality, but that’s also their the biggest allure. The beautifully decorative butterfly wings add an old world whimsy to the glasses that has slowly been coming back into fashion. And why not enjoy these shades all year-round? They would make the perfect winter pop of summery colour and the perfect summer conversation piece.
Paris is widely accepted as the pinnacle of fashion around the world and for good reason. This season seems to be no exception, with designers pulling out all of the stops to present some of their most exciting and iconic collections yet. There were designers who celebrated milestones by walking down memory lane, while others expressed their takes on modern feminism by pulling from the past. There was even a utopia created completely out of fabric that transcended words. With that said, Novella is proud to present the best of Paris Fashion Week!
Dries Van Noten
It’s been a very long time since I’ve seen a runway show sport such an outstanding roster that it sends me into a flurry of nostalgia with every passing model that came into the camera’s view, but that’s exactly what Dries Van Noten did for his 100th show in Paris. Models from all over the globe strutted down the runway in his creations for the show (some whom have walked his first shows back in the early 90s) in a show of support for Dries’ 20-year long breadth of work. Apart from having the pleasure of seeing the likes of Nadja Auermann and Malgosia Bela strut down the runway, fans around the world were treated to a whirlwind of prints that came straight from the brand’s archives. Noten’s paisleys and florals were dusted off and brought back as a celebration of the brand and its iconic designer. One interesting (and completely appropriate for our current times) aspect of the show was the heavy emphasis on menswear. Coats and suits carried a masculine air that made each of the runway veterans shine with a sense of feminine empowerment.
Sometimes a collection comes along that is so underlooked by the those in the fashion industry that it’s almost maddening. Such was the case at Vera Wang‘s Paris show. The New York native presented her collection in Paris last week only using model Mariacarla Boscono as her muse and beautiful historic building as her background. The entirety of the collection seems to be inspired by the queens of the world, with a heavy emphasis on Napoleonic-era military and aristocratic garb. The beauty of Vera‘s understanding of the female form and understated elegance is completely evident here in the draping and gold embellishments that hark back to a time when what you wore showed the world who you are. And Vera’s woman is that the top of the echelon. Some of the most stunning pieces that came from the collection are an Edwardian empire waist gown that cleverly comes paired with wool sleeve military jacket sleeves and a beautiful gold dress with shearling outerwear sleeves that exudes a sexiness that commands attention. However, dresses weren’t the only thing Ms. Wang had in store for her collection. Various different aspects commanded equal praise through the collection. One important piece that comes to mind is a beautiful ensemble featuring a delicate blouse with exaggerated proportions topped off with a shearling capelet that was grounded by a beautifully tailored pair of French legion style military pants.
The new king of Parisian design has once again outdone himself for his fall 2017 collection. I remember when a young Simon Porte Jacquemus began showing his collections in Paris. His designs seemed extremely easy going and effortless in comparison to the taught (and sometimes pretentious) standards that Paris demands of its designers. However, the idea of a young self-taught designer pushing through the fashion status quo to present original and inspired ideas was quite exhilarating. This season, Simon struck gold again with another solid collection based on the love story between a rich Parisian woman and a gypsy man from the south of France. The collection features Jacquemus’s tell-tale simplicity, which, as always, tells a far more interesting story than something with unnecessary glitz and sparkle. The collection is riddled with effortlessly fashionable “French-isms” like the simple Napoleon hats and the large gold brooches, that all bring us back to the iconic houses on Place Vendôme that put Paris on the fashion map. Apart from the all-around well-designed clothing, Jacquemus still manages to add his signature touches to the collection in the form of outstanding tailoring that plays on the brand’s fun-loving take on tailoring. Some of the best looks in this collection are the simplest in terms of design and styling — a black coat with a built-in peplum waist and suit ensemble that slightly twists at the waist.
A lot of people (myself included) are beginning to become weary and tired of seeing Vetements-isms riddle the runway. It seems as if every designer and their mother are pumping out their own alternatives to the elongated sleeve, oversized everything, puffer-jackets, oversized logo everything. The list goes on and on at this point. Now Off-White is one of those brands that sprang up with the insurgence of the streetwear dominated industry, so it came as no surprise when the brand had its fair share of Vetements inspired pieces in its collection. Fortunately, this season came with a wonderful surprise, designer Virgil Abloh createda fantasy world that echoed the modern freshness of the Off-White client while standing far enough away from any of the overused trends of the past two seasons. His collection left a lasting impression by just exhibiting well made and well put together ensembles that stay relevant to French design and European trends. Two exciting trend that was easily spotted on the Off-White runway was Prince-of-Wales check and denim; the two was intricately mixed with one another to create a complementing look that nestled somewhere in between casual elegance and sports chic. In the end, some visible Vetements-isms were still in the collection, like the mini puffer and hoodie, but they were toned down and given relevant and refreshing reimaging that made sense with the collection, rather than fighting it.
Miuccia Prada never fails to wow me. While some designers opt for taking the ideas they presented for their main brands and just altering them for their side ventures, Miuccia consistently delivers news and separate ideas for Miu Miu that only ever rarely echo what Prada is doing at the time. She understands that Miu Miu girl is not her Prada girl and both women need clothing that best represents them, not a mishmash of “either or“. This season, Miuccia created a candy coloured whirlwind for Miu Miu’s fall 2017 collection. The collection, which showcased fur-clad twenty-somethings flouncing down the runway in 60s inspired outfits (an ode to the ladies that launched the first wave of feminism maybe?) presented an interesting and relevant idea. “I am a woman, a Miu Miu woman, and I’m here to be seen!” As every woman should be, which is refreshing in a moment where women’s empowerment is being expressed by how masculine she can dress. The best examples of the what Miuccia is trying to express with feminine strength come later in the show when silky mini dresses were decorated with 3-D fuzzy flowers, wild 60s prints created a strong and imposing silhouette, and pastel coloured furs left a soft yet dominating impression on the viewer.
I remember distinctly ranting and raving about this collection to our Editor-in-Chief Drew Brow whilst sipping a beer at Toronto Men’s Fashion week. The exact words I used were “I don’t think I’ve cried watching a runway show in such a long time! I was fanning my eyes Drew, I was so emotional!” And it’s true. It really has been years since a designer’s collection made me feel emotional enough to feel my eyes water, but that was exactly the case at Undercover this season. Designer Jun Takahashi presented what may be his magnum opus for Undercover at Paris fashion week last week. The collection was a cornucopia of beautiful looks that were meant to represent the residents of a kingdom or utopia built on extravagance and elegance. Now, while other designers have been rushing to pump out trend heavy and streetwear relivant collections it seems that Jun is in no way, shape, or form willing to water down his vision to accommodate the status quo. His collection was a remarkable ode to the days of Alexander McQueen, Christian Lacroix, and John Galliano at Dior. Where designers were more interested in telling a story through a collection rather than creating a collection whose sole purpose is to feed the retail industry’s need for new trends every season. But enough about the technicalities of the collection, because the clothing far outshines any written explanation that can be given to describe it. There were knitted gowns with accordion sleeves, and draped and gather military coats, velvet pie crust bomber jackets, oversized cable-knit dresses, beautifully printed opera coats, and a queen wearing and accordion pleated ball gown skirt that outshone anything that has been presented on the runway in the past few years. To be completely honest with everyone, no words I write can express the beauty of this collection in all of its regal glory. I implore you to watch the runway video of the show to see just exactly what I’m talking about. You can thank me later.
Ad campaigns have long been a brand’s first line of offence when it comes to exposure. Unlike social media advertising and TV spots, print campaigns aim at catching the attention of specific groups of people, usually fashion lovers or potential clientele. This strategy is called the rifle strategy. Rather than using a shotgun strategy to shoot out your content for everyone to see, like social media media advertising does. Rifle strategies aim at eliminating wasted resources by targeting people who are more likely to buy what they see in the magazines they’ve bought or skimmed through.
But enough about the technical about the technical side fashion ads. Let’s get to the part we all love; the fashion! Now brands, their designers, and their holding companies don’t spend a ridiculous amount of money, time, and effort to just for fun. There’s an artistic vision behind every photo that’s taken. It isn’t just about slapping something pretty on a pretty model. It’s about telling a story, painting a complete picture of the collection that will make you want it so much, you’ll buy it! With that said, not all campaigns end up being works of advertising art. Sure they make get the job done, but in the end, they just end up being ads. However, there are some ads that do much more than just sell a brand’s product. They transcend traditional print ads and become works of art on their own. Here’s a list of some of 2016’s greatest print campaigns.
Missoni Fall/ Winter 2016
Have you ever wondered what a modern day water sprite would look like? Missoni must have wondered the same thing too. In their fall 2016 campaign, model Frederikke Sofie stars as a delicate, yet completely intimidating free spirit that seems to just rise out of the water like pure magic. Sofie’s curly hair blowing in the wind, mixed with the easiness of Missoni’s iconic knits, only helped add a sense of ethereal beauty to the campaign.
Salvatore Ferragamo Fall/ Winter 2016
Who knew a static portrait could be so alluring? Model Ming Xi is accompanied by Ine Neefs and Valery Kaufman in this photo by photographer Craig McDean. The photo depicts all three women posed towards the camera in a stately photograph. What’s special about the photo is it’s simplicity. It manages to ease the uptight-rich-European woman vibe that Ferragamo is known, with an airy lightness that creates a sense of timeless elegance. Like a dominant, yet caring matriarch watching over her high fashion family.
Louis Vuitton Les Parfums
Luxury leather goods giant Louis Vuitton is probably the most recognisable brand when one thinks of luxury travel wares. So it came as no surprise that Louis Vuitton wanted to showcase its perfume as being “beyond perfume.” The Vuitton team chose to create a personal paradise for its fans. The campaign, shot by photography legend Patrick Demarchalier and starring top actress Lea Seydoux, encompasses everything that Louis Vuitton is about. Travel, the destination, and the invocation of luxury that goes beyond what traditional fashion brands can do. The tropical setting, with its dark – cascading stone waterfalls set against Lea’s ethereal perfection, create a fairy tale of a princess set free in the untamed wild.
Jacquemus Fall/ Winter 2016
Simon Porte Jacquemus has been an innovator. Since it’s debut, Jacquemus has been able to push the boundaries of what’s expected in the fashion industry. His designs are exactly the type of high fashion avant garde clothing young women want and they’re also surprisingly affordable compared to his competitors designs. And it’s in this surprisingly fresh take on design where everything else falls into place perfectly. For its fall campaign. Jacquemus sought the help of artist Willi Dorner to create a quirky and striking ad campaign that completely encompasses what Jacquemus as a brand is. The setting is simple, a park bench located somewhere is Paris or a in a small French town maybe. The backdrop looks very pedestrian, until you see what’s on the bench. Just like Jacquemus itself, the seemingly normal is made abnormal. A jumble of models wearing Simon’s designs are seen huddled together to create a human ball. And that’s the fun of it. That’s what Jacquemus stands for. Understanding the love people have for things that are beautiful, yet slightly off.
Gucci (All of them)
It seems that Alessandro Michele’s influence at Gucci extends far beyond the clothing and accessories. This year, fashion lovers were treated to a surprise at Gucci. The iconic brand, once known for its mature and distinctly Italian flare, underwent a total overhaul. Designers were changed and brand images were reworked, resulting in a fresh and whimsical take on the brand that’s won over the hearts of young luxury enthusiasts around the world. But it didn’t stop there, if Gucci had to change order image, it had to change everything about its image. In turn, the fashion world was treated to a year long ad campaign that fused 70s style camera work with the sugary perfection of a Sofia Coppola movie. Models posed alongside slot machines and Japanese geishas with the words “relentless buzzing sound” and “whispers lost in wind” as subtitles, while other models danced among a sea of bubbles (“pop”) and a pair of Gucci pumps on a motorcycle (“sirens in distance”). Which created the perfect atmosphere for Alessandro Michele’s Gucci. Like a daydream that may have been reality. Gucci encompasses the dreams of the here and now.
Although not a print ad, there really wasn’t any other option than adding this gem of a campaign from H&M. What do a lot of people do during the holiday season? They travel of course. And H&M and director Wes Anderson want you know that they get that. They understand the dread of driving hours on end to see your parents or having to hop on a train to visit loved ones. So why not make the dreaded holiday commute a fashion wonderland. Like a quirky polar express, fans of the Swedish fashion giant are treated to candy coloured locomotive paradise. The walls look like candied chocolate; the outfits, like sparkly little cake toppers. The beauty of this campaign is it not only feed into shoppers need for holiday outfits, but it also subconsciously feeds into our need to want the cutest and sparkliest things we can buy for the holidays, and all for H&M’s famous affordable prices.
Prada Candy Kiss
Leave it to Prada to pick one of the most in demand models of the moment to be the face of one of their best selling fragrances. Lexi Boling stars in this year’s Prada Candy Kiss campaign, which started off as an adorable take on femininity in its first run of ad and quickly blossomed into and ad made perfectly for a modern vixen. She’s sweet, yet intimidating, alluring, yet distant. She’s the woman you want, but will never have. The campaign, which was shot by famed photographer Steven Meisel, conjures up a quote from one of the greatest female poets ever, Sylvia Plath. “If the moon smiled, she would resemble you. You leave the same impression of something beautiful, but annihilating.” Which who the Prada Candy Kiss woman is, beautiful, but annihilating.
Louis Vuitton / Square Enix
Louis Vuitton appears a second time on the list with their Square Enix collaboration for Louis Vuitton’s SERIES of ads. Which aim at involving multiple artists to show their personal take on the brand in Louis Vuitton’s marketing strategy. For the Louis Vuitton SERIES 4 ad campaign. Tetsuya Nomura of Square Enix used Final Fantasy 13’s protagonist Lightning as his model. The ad campaign aimed at embracing the growing relationship between fashion and technology, while also helping further showcase the new face of Louis Vuitton. Rather using a traditional print ad, Nicolas Ghesquiere incorporates his love of technology into the global market by presenting his designs as digital renderings. Showing the global where luxury fashion may be heading.
Raf Simons Spring/ Summer 2016
Sometimes fashion isn’t always fun and games. Sometimes bright colours and energetic photoshoots can’t encompass the story that’s being told. That must have been what Willy Vandeperre and Raf Simons had in had in mind when creating the brands spring ad campaign. The overly bleak atmosphere of the ad felt melancholic. But as many artists know, some of the most beautiful moments in art aren’t happy ones. The ads, which feature an emotionless Luca Lemaire staring off into the distance, accompanied by three different dark and brooding backdrops that seem surreal, yet eerily present throughout the campaign. There’s also a sense of freedom (or escape) within the photos themselves. The barefoot model seems animalistic, like a man who’s run from everything that the world forced him to be, but he’s far from that now. He’s one with nature and no one can take him back now.
Across the board of the Paris Fashion Week runway shows, there was a shifting tone away from the cool irony of Vetements (let’s say, for example) and toward the real, genuineness of the individual. Specifically, the woman. There was a sense that the fashion world is getting dressed again, and focusing on the art of it and power of that art. As such, the fact that the 80s is the major theme across all fashion weeks is no surprise. For 80s fashion embodies so many values that need to be nourished today–see the American election. Take for example the power suit, and with that the strong silhouette of empowered women. The jacket, with strong shoulders and impeccable tailoring is at the forefront of the trends. But at the same time, this same woman can go out for a night of dancing in bright pink or a silvery mismatched dress and maintain that empowerment. She can roll up her sleeves and fix her broken sink, she can run a powerful business empire or even a country. This woman, seen at Paris Fashion Week, can do it all and she does it proudly as herself, pretending to be nothing but that: herself. All of this was reflected in the trends and in the shifting politics of the fashion industry: Maria Grazia Chiuri took the seat at Creative Director at Christian Dior after a history of male successors, and Gigi Hadid (who recently showed a brilliant example of self-defence in Milan) opened the most shows, evoking the powerful 80s supermodels. For the trends at Paris Fashion Week, this season is all about strength, decisiveness and emblazoned sensuality.