Best Fall Fashion Ads… So Far

To some, the outlandish tactics used to garner attention within the fashion industry may seem like ridiculous attempts to either shock or put out confusing jumbles and present them as art. And though that may be true to a certain extent, there is one area where designers, film makers, photographers, and artists all agree: that bigger and bolder is always better. Fashion ad campaigns are one of the most important things that brands put out throughout the year, second only to the products made by the brand itself. They showcase the created message that may not have reached its audience during the initial runway show. Here, the entire creative team can create a fantasy world based on the collection, fragrance, cosmetic, or accessory that the ad is based on, taking whatever unanswered questions the collection left behind and filling in the blank spots on the canvas.

Christian Dior Fall 2017-18

Although some may say that Maria Grazia Chiuri’s work at the iconic house of Dior is lacklustre, it’s undeniable that this ad campaign injects brute strength that may have been missing during the show. With Dior favourites like Ruth Bell and Fernanda Ly, the original idea of outfitting a strong and unapologetic woman in Dior is completely evident in this campaign. The pulsing, industrial music and stark black and white create an air of strength that follows each model as they twirl, stomp, and pose in their black leather berets.

Valentino Menswear Fall 2017-18

Menswear sometimes gets a bad rep of being the less inspired and completely out of touch brother to high fashion womenswear. However, many brands are starting to take notice on how important the men’s fashion has become. Valentino is definitely one of those brands. In recent years, Valentino has made amazing strides in taking their brand from luxury tailoring to here and now men’s fashion. Valentino is no longer your rich grandfather’s go-to suit, and their campaign for fall proves just that. Placing their models in a modernized version of punk London, the ad pushes the idea that Valentino is a brand that’s as fresh and as new as the millennials it wants to attract.

Gucci Fall 2017-18

Gucci‘s creative head, Alessandro Michelle, is no stranger to transforming a brand into a contemporary go-to. Not long after joining the brand, Michelle was able to turn the ever increasingly forgettable brand into the most talked about and coveted Italian name in the fashion industry today. For their Fall campaign, Gucci not only channelled the same cacophonic parade of colour and texture that’s brought it back to life, but also channelled something that’s become a staple in millennial style; nostalgia for times far before their childhood. The ad features the all too familiar setting of a psychedelic ’70s like space adventure that mirrors the bright rainbow of colour, texture, and inspiration that Gucci is all about.

Oscar De La Renta Fall 2018-17

Since taking the helm at Oscar De La Renta almost a year ago, Laura Kim and Fernando Garcia have thrust the brand into an interesting place. Hovering delicately between modern edge and old world glamour, the brand that has dressed the likes of Laura Bush and Sarah Jessica Parker is eagerly awaiting to see whether the fashion world buys into its new image. One key element in helping its audience understand the new De La Renta image is fashion icon Mariacarla Boscono who was the face of Renta’s fall campaign. Her strikingly alien face and sharp gaze helped sew together the contemporary edge that Kim and Garcia wish to bring to the brand with the grace and glamour that Oscar established years ago.

Miu Miu Fall 2017-18

Miuccia Prada is a fashion genius. No one is able to reinvent two brands simultaneously every season and keep the look and the ideas of the brands fresh and exciting the way she does. So it comes as no surprise that her brilliant collection for Miu Miu now comes with a brilliant ad campaign. Borrowing heavily from the collections fuzzy bubblegum-60s mod fusion, the ad takes its viewer through a pastel coloured journey that takes place in an old movie theatre where models (including Kate Moss!) all sit and watch a grainy Lousiana Bayou short film featuring the models themselves. And if seeing Kate Moss decked out it groovy Miu Miu is not enough, then seeing Adwoah Aboah and other stunning models of colour dominate the ad should be more than enough incentive to fall in love with this light hearted ad!

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Mastering the cool girl style for summer 2017

If you’ve ever had a secret wish to be the coolest person in the room (or on the beach) this summer, there are a few signature styling nuances that have already been identified (or adopted) by it girls around the globe. In order to master the concept of coolness and spice up your current wardrobe, here are some of the most eye-catching accessories and garments we spotted on Instagram. They will boost your style to the next level by keeping you up-to-date. 

Credit: Theatlantic-pacific.com

Wide brim straw hat

Wide brim straw hats are no longer an indicator of social status or just functional item that protects the skin from the sun. There is something about a straw hat that gives off a glamorous beach vibe with a country style twist, so no wonder it’s the hot trend for summer 2017. It’s a great way to express our individual style especially if the hat is embellished with tassels, colourful pompoms, or fun slogans. The choices are endless: You can offset a feminine oversize floppy hat with a “borrowed from the boys” look or pair a Panama hat with a girly gingham skirt and a linen shirt. Nothing says summer better than a custom-embroidered straw hat. 

Credit: Julia-friedman.com

The Basket bag

Another straw obsession is the basket bag, which was captured just about everywhere this summer. The basket bag which has been seen in Balenciaga, Mark Cross, Dolce & Gabbana, and — the favourite bag among it girls — Alexa Chung and Jeanne Damas, has become a must have accessory staple. We couldn’t help but think that you should follow their fashionable lead and consider swapping your everyday bag for a basket one, which is also very Instagrammable. The good news is that there are many versions of the stylish bag that will also meet your needs: from a rectangular one to a circular one, from structured and boxy to a big fluid tote. Due to its popularity the bags are almost out of stock almost everywhere, so get your hands on it as quickly as possible before it’s too late. 

Credit: Thegirlfrompanama.com

Big statement earrings

What better way to inject some fun to high summer looks than a few colourful pompoms, tassels, and fringes? The statement earrings are having their moment right now and the bolder they are the better. Adding a punch of colour to your outfit may not be suitable for everyone, but it certainly makes fashion more fascinating. Pompom earrings are very strong on the street and on the high fashion scene this season, especially in a spectrum of vibrant hues, which ensure that the outfit will be noticeable even from afar. To bring attention to your ears, make sure to keep everything else simple and avoid wearing a statement necklace.  

Credit: SomeWhere, Lately

Gingham style

One of the biggest hits this season is one always associated witch picnic tables. Apparently it’s possible to wear this childish pattern and still feel sexy. A brief overview on Instagram proves that gingham is completely appropriate for grown-ups. The girly gingham received a quick makeover and has been injected with a dose of cool. To work the trend properly, don’t hesitate to bare your shoulders or rock it with asymmetric crop tops. You can also choose a refreshing colour combo as an alternative to classic black or blue and white, like electric purple and forest green. Another option is to accent the print with bold accessories and neutral tones.

Pool slide sandals

The pool slide, known as the ‘ugly’ shoes of the summer, still remains a huge hit among the coolest fashionistas. Not only because of the effortless comfy feel they evoke, but also because the average cool girl loves out of the box pieces and these shoes definitely meets her needs. High-end designers like as Gucci, Chanel, and Louis Vuitton have already come out with their interpretations of the sporty slides, but you can also always get your hands on the classic brands like Fila and Adidas. This season you can wear it in just about any way your heart desires. Just remember to open your mind to unexpected combinations. Rock the look by adding a pair socks or wear them with fancy dresses. The slides are not limited to rubber soles: We saw them in vivid colours and with delicate floral or 3D embellishments, in leopard prints, with fringes and pompoms, and even covered with a lot of fur. 

Credit: Topshop blog

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Resort 2018 trends you’ll be itching to try

Resort season is one of the most overlooked seasons in the fashion world. While fashion lovers around the world pine for spring, pre-fall, and fall collections, resort seems to fall behind in the eyes of the fashion community year in and year out. Luckily, this season, it seems that designers around the globe were bitten by a creative bug and produced some of the most successful and innovative resort collections to date. And the best thing about fresh and innovative design is that it pushes new trends forward, giving fashion aficionados around the world new inspiration that breathes life into their cold weather wardrobes.

The Printed Knee-High

Photo: Vogue Runway – Prada, Thom Browne, Gucci

Now, to some (I’m talking to you private and Catholic school girls), knee-high socks are the bane of humanity. They’re fussy, tend to always fall or roll down. and generally come in either black, navy, grey, or whatever ridiculous hue of maroon or mustard your school colours were. But don’t dismiss this posh staple just yet. This season’s knee-high stocking was more than just an accessory. Unlike their academic sisters, the knee-highs at high fashion houses Prada, Thom Browne, and Gucci came in printed patterns and interesting hues. Marrying the traditional sock with blogger-it-girl street style, they transformed the good old scholastic knee-high sock into one of the most in-demand accessories of the season.

Shades of (Navy) Blue

Photos: Vogue Runway – Pringle of Scotland, Delpozo, Versace

Resort and cruise collections are created with the sole purpose of giving high-fashion clientele luxurious options for their jet-set vacations. Instead of throwing on a gauzy sarong, resort collections offer up the option of opting for luxe ensembles made especially for the warm summer months, the yacht, or the country estate. And it seems as if the designers visited the same luxurious and exotic locations as their clients when they designed their collections. No colour seems to have popped up during resort season more than deep ocean blue and nowhere else was it used better than at Pringle of ScotlandDelpozo, and Versace. Rich and luxurious shades of indigo and navy dominated the design landscape, creating daydreams of the deep blue oceans that surround the world’s most heavenly rivieras.

Mix and Match Rock & Roll

Photos: Mugler, I’M Isola Marras, Acne Studio

Back in the days before rock music began influencing fashion, one could be called out or even ousted from social circles if they chose to sport a particular rock clique attire for the sake of style. It was a rock & roll travesty to merely wear a studded leather jacket for the sake of looking punk or a Slayer t-shirt because you wanted to look like a metalhead. Fast forward a few decades and the walls of music (and fashion) have come down. It’s no longer a sin to want to mix and match styles from the various eras and genres of rock music around the world. Designers took that notion into full account this season. At MuglerI’M Isola Marras, and Acne Studio, rock saw its various style meshed with one another to create a perfect cacophony of textures, layers, and colours. Punk mesh was mixed with grungy florals, while oversized blazers were paired with pop rock hoodies and eyeliner, and goth trenches were paired with clean Bowie-esque slacks, giving a new look to the traditional rock ensemble.

Green With Envy

Photos: Vogue Runway – Vivetta, Philosophy di Lorenzo Serafini, Vionnet

Emerald, pea green, evergreen, mint, lime, avocado: It doesn’t matter what your favourite colour of green is because you don’t have to choose this season. From the look of it, green seems to be the next big trend in colour right after navy blue. At VivettaPhilosophy di Lorenzo Serafini, and Vionnet, green played a vital role and added a fresh and crisp summer look to many of the garments in the collections. Taking the designers’ resort wear from regular vacation attire to bright and exotic à la Jennifer Lopez at the Grammy’s in Versace. And what woman wouldn’t want to have her own JLo moment?

Rock & Roll Florals

Photos: Vogue Runway – Badgley Mischka, Preen by Thorton Bergazzi, MSGM

Resort 2018 seemed to be the season of turning tradition on its head. At Badgley MischkaPreen by Thorton Bergazzi, and MSGM, florals were placed front and centre. But these weren’t your average florals. This season’s floral called for something a little out of the box. Instead of having the same old soft and summery pastel florals, the designers opted for prints that brought a little edge into the mix. Dark background colours added to the pops of crimson, teal, and gold that wound around one another to create florals that were a little more ’80s glam rock than garden party pristine. Making these prints the perfect mould breaker for a fashion lover who wants to go somewhere a little darker and a little harder with their pretty petaled prints.

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Art x Fashion: Fashion inspired by history’s most stunning gowns

Fashion and art have always worked hand in hand like a hall of mirrors. When one creates something, the other reflects it. For centuries, art and fashion have danced with one another. Creating memorable images in either fabric or paint form. When I chose to venture into art and fashion in the first “Art x Fashion” article, the comparisons made between the artwork’s and the clothing was based on colour, print, pattern, etc. Now, the comparisons are based on some of the most stunning gowns ever painted throughout history.

Ann Demeulemeester x Thomas Hudson

Ann Demeulemeester fw17 by Sebastien Meurnier | “Portrait of Lady Frances Courtenay, wife of William Courtenay, 1st Viscount Courtenay” by Thomas Hudson | Photo: Vogue Runway

Until recently, black was a coloured reserved for mourning, not elegance. So when it came to finding a gown that matched today’s modern obsessions with the shade, a deep dive into the world of classical art was the only way to go about it. Luckily, I stumbled upon Thomas Hudson‘s beautiful painting “Portrait of Lady Frances Courtenay, wife of William Courtenay, 1st Viscount Courtenay” which showcases its main subject wearing a beautiful black gown. The sheen on the black fabric, white ruffled collar, and sleeves was mirrored by a look that walked the runway at Ann Demeulemeester this season, which featured a black dress and white shirt. The two gowns almost look like doorways. One leading to the past, the other, the future.

Loewe x Giovanni Boldini

Loewe fw17 by Jonathan Anderson | “Madame Charles Max” by Giovanni Boldini

Powder blue, not only was it named the colour of the year last year (along with rose quartz) It has steadily filtered its way through everything from fashion, to home decor, and even car colours. What sets this colour apart from other blues on the lighter spectrum is its softness, its cleanliness, its elegance, and it’s ability to remain an extremely dominant colour without looking juvenile. At Loewe, a stunning powder blue gown came down the runway looking like a clown in the wind. Immediately Giovanni Boldini came to mind. The effortless brush strokes of the blue dress in Boldini’s “Madame Charles Max” look as light as air, mirroring the billowing blue gown on the runway.

 

Calvin Klein x Thomas Cooper Gotch

Calvin Klein fw17 by Raf Simons | The Lady in Gold by Thomas Cooper Gotch

Gold is one of those colours that will always be associated with royalty. It represents the thrown, the sun, wealth, extravagance, and the God-given right to rule a kingdom. In Thomas Coop Gotch‘s painting “The Lady in Gold,” we can see how gold plays a vital role in creating an elegant and domineering atmosphere. Not only is the dress itself a beautiful hue of yellow gold, the entire painting itself is painted in various hues of warm yellow. Giving the woman in the painting a sense of sheer importance and status. At Calvin Klein, A stunning gold coat walked the runway. The gold fabric and cleave PVC overlay looked made the garment look like liquid gold. Twisting and swirling onto itself. Truly a modern take on an old royal favourite.

 

Gucci x Frans Verhas

Gucci fw17 by Alessandro Michele | “The New Bracelet” by Frans Verhas

Call it lilac, periwinkle, or lavender, or aubergine, but no colour can match the unbridled intensity of purple. Which screams “look at me!” regardless of which hue is being shown. In Frans Verhas The New Bracelet,” a soft lilac jumps out from the canvas against a neutral background. It’s clear that the intention of the painting was o put the gown itself into focus while letting the background fade away. And what a perfect colour to do just that. However, at Gucci, this purple gown was one of the only colours that was featured entirely by itself. The dominant colour creates a mesmerising look that needs little more than a lustre in the fabric itself to stand out. Just like Frans Painting, this Gucci dress captures the eye and lets the background fade away.

Chika Kisada x William Ross

Chika Kisada fw17 by Chika Kisada | “Princess Feodora of Hohenlohe-Langenburg” by William Ross

What do you think of when you think of pink? For me, I see candy, extravagance, sugar, delicateness, and power. Now, most people would agree with candy and delicateness, but why power and extravagance? It’s simple, pink is one of the strongest colours on the colour wheel. It gives off an intensity without ever experiencing any muteness in its hues. Whether it’s baby pink or fuschia, pink lights a fire unlike any other colour on the spectrum. In William Ross‘ “Princess Feodora of Hohenlohe-Langenburg,” we can see that even though the pink chosen for the gown is the softest imaginable, it still draws the eye to it. Dominating everything around it in the painting. This is also the case with this stunning pink dress at Chika Kisada aw17. The mix of bubblegum pink and dusty rose creates levels of excitement and interest in the dress. Pulling your eyes towards the harness on the model’s chest, and drawing it all the way down to the train.

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Instagram Feature: Kids More Fashionable Than You

Even as a crazed fashion lover (is there really such a thing?) I have humbly accepted the fact that I cannot reach a healthy and plentiful “blogger status”, mostly because I don’t have the funds, a round the clock photographer, or a Gucci belt to do so. Because of this, I worshipfully scroll through the feeds of some of my favourite style bloggers simply admitting a modest defeat from their standards of fashion looks. However, upon my scrolling, a new breed of fashion Instagrammer’s have come about, one that is just as fashionable, just as sassy but is about 20 years younger than their OG counterparts. Yes— we are talking about tiny humans setting the fashion standards high for us Zara lovers and thrift store chasers. Here are some kids who will have you questioning your current wardrobe and will inspire you to think out of the box. Even though they are true fashion lovers, kids remind us not to take fashion so seriously, and to have fun with it.

@hails_world

photos from @hails_world

Eight year old, Haileigh is a fashion designer, model, and actor. With such a busy repertoire of activities it’s hard to believe she has time to fit in some inspirational fashion looks on her Instagram page. What is unique about this Instagram blogger is her take on a classic look. Haileigh blends her fun and childish flare with some very classic looking pieces. She almost has a mini Michelle Obama thing going for her in her pattern choices, and classy necklines and tailoring. There are some “street style” looks’s that show off her edge as well but her elegant, girly flare is what stands out on Haileigh’s page.

@babyellestyle

photos from @babyellestyle

Adorable, Elle has an Instagram account run by her mom but her fashion choices seem to be made all by herself. Elle has the blogger pose down and has a very unique collection of fun bags and sunglasses! What sets this account apart from others is that many of the outfits are made for the reality of being a kid. Take this first look, this is what Elle wears to play baseball—both stylish and practical.

@ministylehacker

photos from @ministylehacker

Another account run by a modern mommy (realistically SOMEONE has to take these photos). These brothers and their matching hair cuts have a great flare that embodies current men’s street style. There is definitely no hand-me-downs worn by these fashionable little lads. Their poses suggest that they truly love to be photographed (which, from what I hear is very rare to come by for most kids). With their sleek accessories, their wide denim collection, and their intricate detailing (just look at those skull knee covers!) there is no doubt that these brothers are totally worthy of being fashion inspo on Instagram!

@txunamy

photos from @txunamy

This eight year old is definitely inspired by modern Americana fashion! In fact, in many of her posts, she does a side by side recreation of a celebrity outfit (she’s cop’ed Selena Gomez, Kylie Jenner and more) and NEVER fails to impress. This account puts together outfits that are not only appreciated by older fashion lovers, but can actually be used as real fashion inspiration as she truly has the wardrobe of a classic 20-somethings dream! Follow @txuamy if you’re interested in how to utilize your own wardrobe to the max!

@coco_pinkprincess

photos from @coco_pinkprincess

There is no competition when is comes to @Coco_pinkprincess. This 6-year old from Tokyo is a true fashion icon with the sass to match. Her Burberry, Chanel, and Supreme collection is on point but brands aside, this account is a true inspiration for how to mix and match pieces and patterns to create outfit’s that are art-worthy. With Coco’s aesthetic, fashionable flare and attitude, it will be exciting to see where this growing platform will take her!

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