In the over-saturated fashion market, a few years ago, fashion designer Taessa Chorny left behind her career as an architect to develop her own fashion collection focusing on a still immature small niche – jumpsuits. After giving birth to her daughter and struggling with the mixing and matching fashion rules, Taessa found jumpsuits the perfect piece to save time yet look gorgeous for every occasion.
Timeless silhouettes and fabrics that feel almost like a second skin aren’t only Taessa’s signature but also her secret weapon to highlight that confidence that every woman, no matter what her body type is, needs to feel beautiful.
First of all, I would like you to tell me a little bit about your story.
My story about all of this, it began when I had my daughter because the idea of mixing and matching clothing was very frustrating to me even that I’ve done clothing before. Therefore, I came up with the idea of the jumpsuits because, as a mom, if you just have to put one thing on, it’s way easier and convenient and you still look fabulous. For me, a jumpsuit was like a miracle piece of clothing plus, I also noticed that there wasn’t anyone focusing really on the jumpsuit.
How did you develop your passion for fashion? Is it something that you’ve always wanted to do? Or was it something that happened in a more organic way?
Well, my background is in Architecture and I think design is fairly similar to it so, once you know balance, proportion and shapes, you can relate one to the other.
As an architect, I’ve helped to design buildings and interior spaces so I started doing this on the side and before I focused just on jumpsuits, I used to make cocktail dresses, bespoke, wedding dresses, and clothes for events.
Could you describe the woman who wants to wear your designs? What are your demographics?
In a certain way, I think most of designers design for themselves so, other than me, I guess it could be anyone. It could be you! I can totally see a woman who during the day goes to the office and after work she meets some friends for dinner or drinks. The good think about a jumpsuit is that it is a very versatile piece so the day to night transition works very well.
I think this woman is also conscious about fashion so she is interested in finding designs made out of good fabrics. As a designer, I think this is really crucial and that’s why I use organic fabrics for my jumpsuits.
I try to make timeless silhouettes so I guess the woman who is going to buy my designs wants to invest in staple pieces for her wardrobe so she can still wear them five years from now. This is the totally opposite idea of the ‘fast fashion’.
Three words that define your signature are…
Feminine, timeless and comfortable.
You just mentioned that you try to use organic materials as much as possible, is this something very important to you? What criteria do you have in order to get the different fabrics for your designs?
To me, the way the fabrics feel is crucial because, of course, how a fabric does look is very important but when you are wearing any kind of piece you want to feel it good on your skin. The look is always there, it has to look good but the way it feels is as important and should make the woman feels comfortable.
When I pick the fabrics, I like to picture any type of woman wearing that particular fabric either if is fairy skin or super curvy.
What kind of materials or fabrics do you like to work with?
Tencel is my favorite fabric right now. I call it the ‘super fabric’ because it’s natural, it drapes beautifully, it feels gorgeous, it’s antimicrobial, it doesn’t wrinkle, there is UV protective in it, it is super durable, it doesn’t discolour, in terms of transpiration – it’s amazing, etc. It’s definitely the perfect fabric! Especially, if you are wearing this all day and night, it also ranges very well.
You just launched your first collection. Did you have any fears when you decided to start working in it?
It’s not like I have any fears but I am kind of worried because there are so many women who think that a jumpsuit will never look good on them because of their body type. I think that every woman could look amazing wearing a jumpsuit so they just need to find the right one. Some women tell me “Oh! You design jumpsuits? I love them, but they don’t work for me!”. I guess it’s about knowing your body and finding pieces that highlight those parts that you feel more proud of, and minimize the ones that you don’t want to show.
Even though you design timeless pieces rather than super trendy products, do you typically look at what’s going on in Fashion Industry? Or is this something that you don’t care at all?
I don’t really care about that because I feel like if I follow trends, girls won’t want to wear my designs year after year. I totally want to keep making simple styles that women would want to have them in her closet for a long period of time. Also, I like to project a feminine vibe because I know that each woman has a different type of body and yet all of us want to feel beautiful and elegant.
Do you have a style icon or someone that you like to have as a fashion reference?
I have fashion influencers and people that I’d like to dress. So, as a fashion icon, even though my clothing isn’t necessarily for him, I would say Tom Ford because his designs have a retro vibe but yet classy and wearable.
As for women that I would love to wear, probably, Kate Hudson would be the ultimate for me because she has this kind of bohemian style that I feel would definitely be a good fit with my designs. However, given that my jumpsuits are pretty simple, I think maybe Gwen Stephanie would also look amazing with one of them.
Would you eventually like to sell your designs in a renowned boutique or even retailers such as Acne Studios?
For me, honestly, the dream would be Holt Renfrew because I think it is the dream for every Canadian fashion designer. I’m sure you never feel like you are good enough for selling your clothes there but you should definitely give it a shot!
Have you started your Fall-Winter 2015 collection?
Actually, Fall 2015 is ready and now I’m working on the Spring-Summer 2016 collection, which is inspired my background. I’m Ukrainian and in my country, during special occasions we wear traditional clothes like blouses and dresses with handmade embroidery. For my collection, I wanted to modernize it so I’m going to include that technique in but with my own modern interpretation and, again, try to design something that any woman would want to wear.
What do you think a woman needs to look and feel beautiful?
You can’t deny that clothes play a big role in it and help to ease the sense of self-consciousness. Women, we are in general kind of insecure so when we find a piece of clothing that makes us feel comfortable and feminine we can gain that confidence.
Is this something that you try to achieve with your designs?
Yes, for sure.