Best Fall Fashion Ads… So Far

To some, the outlandish tactics used to garner attention within the fashion industry may seem like ridiculous attempts to either shock or put out confusing jumbles and present them as art. And though that may be true to a certain extent, there is one area where designers, film makers, photographers, and artists all agree: that bigger and bolder is always better. Fashion ad campaigns are one of the most important things that brands put out throughout the year, second only to the products made by the brand itself. They showcase the created message that may not have reached its audience during the initial runway show. Here, the entire creative team can create a fantasy world based on the collection, fragrance, cosmetic, or accessory that the ad is based on, taking whatever unanswered questions the collection left behind and filling in the blank spots on the canvas.

Christian Dior Fall 2017-18

Although some may say that Maria Grazia Chiuri’s work at the iconic house of Dior is lacklustre, it’s undeniable that this ad campaign injects brute strength that may have been missing during the show. With Dior favourites like Ruth Bell and Fernanda Ly, the original idea of outfitting a strong and unapologetic woman in Dior is completely evident in this campaign. The pulsing, industrial music and stark black and white create an air of strength that follows each model as they twirl, stomp, and pose in their black leather berets.

Valentino Menswear Fall 2017-18

Menswear sometimes gets a bad rep of being the less inspired and completely out of touch brother to high fashion womenswear. However, many brands are starting to take notice on how important the men’s fashion has become. Valentino is definitely one of those brands. In recent years, Valentino has made amazing strides in taking their brand from luxury tailoring to here and now men’s fashion. Valentino is no longer your rich grandfather’s go-to suit, and their campaign for fall proves just that. Placing their models in a modernized version of punk London, the ad pushes the idea that Valentino is a brand that’s as fresh and as new as the millennials it wants to attract.

Gucci Fall 2017-18

Gucci‘s creative head, Alessandro Michelle, is no stranger to transforming a brand into a contemporary go-to. Not long after joining the brand, Michelle was able to turn the ever increasingly forgettable brand into the most talked about and coveted Italian name in the fashion industry today. For their Fall campaign, Gucci not only channelled the same cacophonic parade of colour and texture that’s brought it back to life, but also channelled something that’s become a staple in millennial style; nostalgia for times far before their childhood. The ad features the all too familiar setting of a psychedelic ’70s like space adventure that mirrors the bright rainbow of colour, texture, and inspiration that Gucci is all about.

Oscar De La Renta Fall 2018-17

Since taking the helm at Oscar De La Renta almost a year ago, Laura Kim and Fernando Garcia have thrust the brand into an interesting place. Hovering delicately between modern edge and old world glamour, the brand that has dressed the likes of Laura Bush and Sarah Jessica Parker is eagerly awaiting to see whether the fashion world buys into its new image. One key element in helping its audience understand the new De La Renta image is fashion icon Mariacarla Boscono who was the face of Renta’s fall campaign. Her strikingly alien face and sharp gaze helped sew together the contemporary edge that Kim and Garcia wish to bring to the brand with the grace and glamour that Oscar established years ago.

Miu Miu Fall 2017-18

Miuccia Prada is a fashion genius. No one is able to reinvent two brands simultaneously every season and keep the look and the ideas of the brands fresh and exciting the way she does. So it comes as no surprise that her brilliant collection for Miu Miu now comes with a brilliant ad campaign. Borrowing heavily from the collections fuzzy bubblegum-60s mod fusion, the ad takes its viewer through a pastel coloured journey that takes place in an old movie theatre where models (including Kate Moss!) all sit and watch a grainy Lousiana Bayou short film featuring the models themselves. And if seeing Kate Moss decked out it groovy Miu Miu is not enough, then seeing Adwoah Aboah and other stunning models of colour dominate the ad should be more than enough incentive to fall in love with this light hearted ad!

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10 Standout Looks From NYFW:Men’s

Back in July, I had the chance to attend and cover shows during New York Fashion Week Men’s, and, even though the heat and humidity sometimes made me regret it, the many talented designers I got to witness firsthand was worth the trip.

To switch things up, I  gave talented local artist Fredsonn Silva Aguda images of ten of my favourite looks from the week and asked him to illustrate them for this article. I hope you enjoy them as much as I do.

Ever since Raf Simons was appointed the creative director of Calvin Klein, New Yorkers have been able to witness his genius at home. The designer took his spring/summer 2018 collection to the streets underneath a bridge in the heart of Chinatown. The location hinted at Blade Runner’s influence on the collection. Chinese lanterns hung from the ceiling emblazoned with the art of Peter Saville, who famously did album art for Joy Division and New Order. Raf continued to play with proportions as seen in previous collections, but maybe due to the location and its atmosphere, this collection seemed new but nevertheless still undoubtedly Raf.

Robert Geller’s newly launched Gustav von Aschenbach was a bit pared down from his namesake collection and offered oversized coats, jackets, and pants of varying widths and lengths made from high-grade Japanese textiles. I have been a HUGE fan of Geller’s for some time now and was excited to see his new endeavor up close. This look illustrated by Fredsonn was one of my favourites shown in the collection.

Another highlight from the week was designer Raul Lopez’s gender-bending and boundary pushing Spring/Summer 2018 collection for Luar. The collection took me back to my ’90s club kid days, but, styled differently, its pieces could be completely wearable (for some at least) today.

Although when I first saw this look at Palmiers du Mal’s presentation at the Gramercy Park Hotel it was hard to imagine being able to wear this look in spring and summer, as we all know mother nature often likes to toy with our emotions. It can be feel like Hades one day and the next it could snow. Either way this look could be worn whenever necessary and will keep you cozy and looking good.

I fell in love with the way designer Emily Bode mixed different patterns and textures for her debut Spring/Summer 2018 collection. The collection’s vintage feel still felt modern and you won’t have to dig through a bunch of clothes at your local vintage shop to look this good.

Raun LaRose ’80s inspired Spring/Summer 2018 collection felt more today than dated. The oversized shapes of jackets and pants or, in this case, shorts paired with sheer knee-high socks and sneakers could have easily been seen on the attendees packed into the designer’s presentation or on the streets of New York.

During designers Vincent Oshin and William Watson of label Death To Tennis Spring/Summer 2018 presentation, male models posed on pedestals and took selfies with camera phones, selfie sticks, and a polaroid camera. The collection offered great menswear staples including trench coats, tracksuits, sweats, T-shirts, and shorts.

Designer Barbara Sanchez Kane was inspired by her Mexican heritage and drew inspiration from life experiences for her Spring/Summer 2018 collection. This was definitely one of my many favourite looks from the collection.

Drawing inspiration from President John F. Kennedy and from travels during the presidential election in November of last year, designer Daisuke Obana offered everything from suits to preppy pieces perfect for summers on Martha’s Vineyard for his N.Hoolywood Spring 2018 collection.

’90s nostalgia was on full display for Patrick Ervell for his Spring 2018 collection. The collection included leather pants and shorts, trenchcoats and wind-breakers. At times the collection felt like it was missing something but true fans of the designer would be able to find pieces they have grown to love.

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Models of the moment 2017


Photo: Vogue Mexico

It’s come as no surprise that Dilone has been on every fashion industry insiders radar. Originally from New York, Dilone has captivated everyone in the industry. Allowing her top spots in magazine editorials, covers, runway shows, and ads. And as all fashion lovers know, campaigns and editorials are where the real money is. With campaigns for Stella McCartney, covers for Allure, and countless runway shows under her belt. Dilone star is absolutely on the right path to model stardom.

Achok Majak

Photo: CR Fashion Book

How does one become an easily recognizable face in the world of fashion? Book a campaign for one of the hottest brands in the world. After having debuted last year, the South Sudanese model has been hot on every magazine’s presses with editorial after editorial. But her big break came when Gucci booked her for multiple runways shows. From there, Achok has had the privilege of being a Gucci muse. Starring in the house’s stunning Pre-fall 2017 campaign.

Yoon Young Bae

Photo: I-D Magazine

South Korea has had a plethora of top models come up through the ranks to solidify their careers in recent years. However, it’s the new faces coming from the Korean peninsula that has everyone revisiting the Asian model explosion that happened a few years back. One young lady creating a lot of buzz these days is Yoon Young Bae. Having walked in everything from Chanel and  Dior to Fenty and Loewe. Yoon is quickly becoming a staple on the runways for the world.

Manuela Sanchez

Photo: On The Rocks Magazine

Coming in off of the back end of the Carribean and Afro-Latinx model hype that took the fashion world by storm a few seasons ago. Manuela Sanchez has quickly become a Latinx industry favourite like her Dominican sister Lineisy Montero and Ysuanny Brito. Her gorgeous face brings and interesting, yet strikingly familiar look to the runway that has captivated brands like Dior, Giambattista Valli, Fendi and Prada; who even gave her a coveted spot in their f/w 2017 campaign.

He Cong

Photo: T Magazine

China seems to be a powerhouse for models these days. With handfuls of new faces being sent into the fashion world season after season, and with good reason. Why not convince the largest luxury market in the world to buy products by showcasing it on one of your own. One of the fastest growing stars to come from China is Cong He. The angelic doll faced model has nabbed almost every important magazine cover in China and is slowly doing the same around the world. With a solid booking during couture week, as well as blue chip campaigns for Prada resort, Coach fall 2017, and MAC Cosmetics. Cong can definitely move over to the list of most in demand models of the year.

Trading Places: Leather Jackets and Floral Dresses

As much as I hate to say it, I shop at Zara and I wear all black. I’m basic. Nothing against Zara, I think it’s one of the trendiest places to shop without having to shell out all your savings. The all black may have stemmed from character- or just plain laziness. It doesn’t require much effort and it’s safe. When I pick something off the rack, there’s a guaranteed eye roll coming from whomever I went shopping with that day. I don’t have what they call a “summer wardrobe”.

My clothing choices are predictable and almost always funeral appropriate. Needless to say, it’s now a lifestyle. So when I was paired up with Adina, who comes into the office wearing floral prints and coloured blazers, I knew I was going to have to get out of my comfort zone. I had the peace of knowing it wouldn’t be too crazy with mixing prints and all that, but it would still be difficult. Who knows, I might take something from this. Baby steps people.


Adina: I don’t think I’ve ever worn a sheer top before, so this was a new adventure for me. I liked the floral detailing on it a lot, but sheer plus the camisole is not my usual cup of tea. That being said, I think I’d be open to trying sheer things now that I know I can kind of pull it off. The pants were pretty comfortable actually, and I would wear them everywhere. I could have slept in those pants. I wasn’t totally sure if I put the shoes on correctly, to be honest. They were cute but confusing and squished my toes a bit.

Helen: Ok. Because we shop at some of the same stores, I didn’t think our styles would be a total contrast. I knew Adina would put me in patterns and colour, both of which are foreign for me, but I thought I would be fine.  I was entirely wrong, and a little, (a lot) uncomfortable not being in head to toe black. Jeans and a button up top shouldn’t make someone feel this strange but as simple as it is, this was not an outfit I’d ever pick out myself. For one, I don’t own an actual pair of jeans. However, I might go pick up a pair now that I’ve been reintroduced. The top was really comfortable but I still don’t see myself standing at checkout with it. And the wretched yellow bag- sorry Adina but that was painful.


Adina: You can’t tell in the picture, but those were some seriously high heels. I felt like a baby giraffe trying to walk for the first time. The highest heels I own are not even two inches tall. They made the whole outfit feel pretty fancy, but I can’t imagine walking anywhere in those shoes. The dress was more low cut than I usually wear, but since it was loose it didn’t feel super exposing. The leather jacket was my favourite thing out of both outfits. It looked badass and gave this whole outfit a bit of spunkier edge.

Helen: I’m in a dress. I’m wearing pink flowers. I also think my hair got even bigger from being stressed out about all the colour. Ok, that might’ve been a tad dramatic. It’s just that the handful of dresses I own are all the same, a black number with clean lines. This was not that.  I feel like this ensemble makes me look younger, and honestly, I probably would’ve bought this whole outfit if I was past me, before I found myself. I also don’t usually wear denim but this jacket I didn’t mind. You can’t see it in this photo but there was also a dainty rose gold necklace that tied this whole look together, which I would totally wear outside of this little experiment

Final Thoughts:

Adina: I think the only time before this that I’ve ever worn so much black at once was to a funeral. I guess I’ve always thought of black as being boring or for those who are more on the punk or goth side than I. That being said, I was pleasantly surprised to find that both outfits had more personality than I expected and that all those black pieces look good together. Both outfits were also much fancier than I normally wear, but it’s opened me up to more fashion possibilities. I’m also gonna go back to Zara when it gets colder so I can buy that jacket.

Helen: Adina’s style is approachable and not too crazy so I didn’t think I would have a hard time leaving the all black uniform for a few minutes. But I still felt a bit self-conscious stepping out of the shadows with that lemon yellow shoulder bag (because people could def see me now). Other than that, I didn’t mind the denim and could probably do with some jean additions in my closet. That being said,  I’ll leave the girl-next-door look to Adina and stick to my Addams Family attire.

Style Icons: Ain’t no party like a bad girl party

Over the course of history, there have been countless women who’ve been given the title of style icon. Which is no easy achievement. However, for those who didn’t fit the general mold of what a stylist woman should be, there was little room to shine. Sure, there has always been an abundance of Audrey Hepburns, Grace Kellys, and Beyoncés when it comes to style icons. But what about the women who didn’t and don’t fit the mold? What about those who built their entire careers on being everything society said they shouldn’t be? It’s time that the world acknowledges the impact these women had on the fashion world and how their contributions to style have remained as staples until this very day.

Courtney Love

Babydoll dresses, lace, knee-highs, tiaras, and Mary Janes were once associated with an ultra-feminine way of dressing. It was soft, delicate, and carried an almost unbearable childish fragility that made each piece look completely inappropriate and comedic on a grown woman. However, something happened in the early ’90s. Women began to adopt hyper-feminine clothing and injecting a shot of feminist bad-assery by taking something traditionally feminine and accessorizing the look with pure punk edge. Hole front woman Courtney Love may not have invented the kinderwhore trend, but she sure as hell made it the go-to uniform for every riot girl whose voice wouldn’t be silenced because she was a frontwoman and not a frontman.

Debbie Harry

During the late ’70s and early ’80s, women’s fashion was defined by big hair, palazzo pants, sequins, platforms, and anything that brought a glitzy amount of excess to the stage. Yet, some women skipped all of the glitz and glamour and sought out clothing that expressed notions of rock and roll rebellion. Debbie Harry’s career as the frontwoman of Blondie embodied just that. She opted to skip out on the bell bottoms and sequined jumpsuits and carved out a niche for herself and many other women by wearing clothing that carried simplicity but a hard rock edge that helped break the homogeneous style trends of the time.

Grace Jones

During the ’80s, before Lady Gaga and Britney Spears could even walk, Grace Jones defined what it was to be a larger-than-life pop icon. Her looks were daring, avant-garde, and always had an air of raw feminine sexuality. In an era when women either had the choice to branch off into Sunset Boulevard, glam metal chic, Dynasty power suit moments, or Madonna inspired pop princess outfits. Grace came in and redefined what it was to be a fashionable woman in ’80s — especially what it meant to be a black woman  in the ’80s. Instead of integrating into the molds created by white pop stars, Grace made it desirable for women of colour to branch out and define their own style in a way that hadn’t been entirely acceptable before.

Paris Hilton

The mid-2000s was a defining time in any millennial’s life. It was the era of super low-rise jeans, t-shirts with witty sayings on them, handkerchief cut skirts, and dresses — the list goes on and on. There were many celebrities who managed to embody the mid-2000s queen bee look. But no one else perfected the look quite like reality tv queen bee Paris Hilton. The heiress turned her familial fame into an empire that allowed her to sell everything from shoes to makeup. But not before distilling the perfect formula for it girl dressing: multi strap sandals, glittery chain mail dresses, jarring colours and pleated mini skirts, and halter tops were all fair game (and basically required) for any woman who wanted to be fashion forward.

Siouxsie Sioux

What most people imagine a goth to look like has changed drastically over the years. Nowadays, goth kids generally wear huge platform boots, long black hair, leather, and Victorian-esque clothing that would resemble something out of an Anne Rice novel. However, many millennials have no idea where the real goth aesthetics comes from. Rather than channelling the wardrobe from The Matrix, ’80s goth kids had Siouxsie Sioux to get style tips from. With her signature black eyeshadow, razor cut hair, and ruby red lips, Siouxsie became the blueprint for every woman who wanted to delve into the world of goth. Goth back then wasn’t about vampires and shock value. It was about ambience, mood, and a distinctive knack for wanting your exterior to mirror interior. Siouxsie Sioux paved the way for goth women around the world to create their own persona bathed in black.

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