Designers and the fashion houses they’ve been entrusted with are expected to draw inspirations from hundreds of different people, places, and things every year. However, sometimes it’s a model, rather than a celebrity or place, who brings a designer their inspiration. In the last 15 years there has been a huge influx of model muses capturing the eyes of a designer and essentially becoming the face of a brand, encompassing everything the brand should be from brand and accessories to the overall look.
Mariacarla Boscono x Givenchy
Ricardo Tisci has had many muses over the span of his career. Yet none were as recognizable as Mariacarla Boscono was during Tisci’s tenure at Givenchy. Though there were different models working for Tisci at Givenchy, none of them really embodied the rebellious and strong willed nature that Tisci injected into the historic brand. The Italian supermodel’s unique beauty and fiery editorial style was a perfect match for the brutal and razor-sharp re-imagining of Givenchy. And with a career that started with the brand in 2008, Boscono has consecutively walked and worked for the brand for almost 10 years.
Freja Beha Erichsen x Chanel
When someone thinks of the quintessential Chanel girl, they may think of movie stars like Kiera Knightley and Cara Delevigne. However, the true face of Chanel throughout the 2000s was undoubtedly Freja Beha Erichsen. The cool, calm, and collected ‘it’ girl defined the Chanel image that Karl Lagerfeld created for the new millennium, having walked every show during the mid-2000s, including opening and closing many of them. But, with her heavy wispy bangs framing her stunning face, Freja’s real presence was felt in campaigns, clad in Chanel and oozing high fashion cool girl glamour.
Abbey Lee x Calvin Klein
Calvin Klein built a brand on edginess, sexiness, and an all-American cool. And with that comes the need for a model who encompasses the same things. Luckily, Austrailian beauty Abbey Lee came along and captured the eye of casting directors at Calvin Klein. The pixie faced beauty embodied the cool good-girl-gone-bad image that Calvin Klein wanted to become. Lee started her career with the brand in 2008, which continues until today with her recent campaign for the brand include 2017s Calvin Klein by Appointment campaign and 2016s Calvin Klein global campaign, making her a go to model for any of Calvin Klein’s editorials and campaigns.
Natasha Poly x Vogue Paris
When it comes to Natasha Poly: there is nothing the fashion superwoman can’t do. Having a career that spans over a decade has brought Ms. Poly up to the rank of super model stardom. And with it comes countless campaigns, editorials, runway shows, and beyond. However, no client has been more loyal to Natasha’s brand then Vogue Paris. The iconic publication began its relationship with the model when she debuted in 2004. Since then, Natasha Poly has consecutively been on either the covers and/or in editorials within the magazine. But Vogue Paris isn’t the only publication in love with her. Vogue Russia and Vogue Japan have also had long standing relationships with Natasha.
Georgia May Jagger x Rimmel London
What happens when your mother is a famous super model and your father is a rock god? Well, you carve out your own niche and dominate the British fashion and cosmetics industry. Georgia May Jagger is the daughter of fashion legend Jerry Hall and rock music legend, Mick Jagger. However, Jagger would not be left in the shadows of her parents. And this definitely wasn’t the case when she landed a deal with cosmetics giant Rimmel London, which catapulted her into the fashion world’s spotlight. Since 2010, Georgia May has been the face of everything from mascara to lipstick for the cosmetics brand, making her one of the single most recognizable faces in contemporary fashion today.