Aveda: The Bold, Beautiful and Thinning?

TEXT: Alexander Sauve

They say with age comes great style and wisdom, but with age also comes wrinkles, a little weight gain, and, for some guys, hair loss. Can you imagine anything more horrifying? Probably. Whether or not, you’re concerned over losing your Gaston worthy locks, the hair gurus at Aveda have produced a line of high-performance hair care products guaranteed to give you thicker and stronger hair.

There comes a time in every man’s life when he will notice some form of hair loss. According to the American Hair Loss Association, by the age of thirty-five nearly two thirds of men will experience some degree of hair loss; and by the age fifty nearly eighty-five percent of those men will have noticeably thinner hair. More than ninety-five percent of male hair loss is due to male pattern baldness (MPB), otherwise known as Androgenetic Alopecia.

And yet, as common as hair loss may be, the very idea can send most guys running in the opposite direction of the very thought of their hair follicles heading south. So what happens when you find yourself on the unlucky side of the follicle coin? You arm yourself.

If you’re looking for a clean shampoo that leaves absolutely no residues, Aveda’s Invati Men Nourishing Exfoliating Shampoo ($50) is a game changer. The shampoo lathers rich while deeply cleansing away dirt and debris through gentle exfoliation. It conditions and invigorates the scalp while leaving your hair clean and free from breakage, and is ninety-eight percent naturally derived.

Follow your shampoo with Aveda’s Invati Thickening Conditioner ($11.50-$135) and Scalp Revitalizer ($27.50-$90). Containing Denisplex, this thickening conditioner not only moisturizes and invigorates the scalp, but also mimics the follicles own building blocks of amino acids and soy protein thereby thickening the hair from the inside out.

Aveda’s revitalizer invigorates the scalp by using a potent blend of plant derivatives that instantly thicken, separate, and soften the hair shaft. The scent is strong and uber-masculine and is lightly infused with Ayurvedic herbs, organic turmeric, and ginseng.

Photo Credit: Mr. Hyde

To polish off your already incredible style, Aveda has also released a line of high-quality thickening styling products guaranteed to give you pliable and more manageable hair. Aveda’s Pure-Formance Thickening Paste ($36.50) mirrors your everyday pomade but without the added weight, and is far lighter in texture and works well for all-day performance.

As with most thickening hair care products, it’s best to start from the back working forward to help avoid any heavy residue that may accumulate at the front of the hairline. It’s lightly infused with cedarwood, fir, and other naturally derived plants.

Whether you suffer from hair loss or want to keep the hair you have, Aveda’s new line of thickening products delivers the goods. Its naturally infused ingredients and easy step process is a breakthrough in men’s hair care. Aveda can be found online (www.aveda.com) and at fine salons across Canada.

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