Shirting The Issue: SUNAD, Slow Fashion Made In Spain

SUNAD | Credit : Rosa Copado

Monegros, Gobi, Kalahari — if you were good at geography in school or you simply are familiar with deserts, you probably recognize these names. But here we are talking about shirts. Paloma Canut and Ana Marroquín, the duo behind the emerging Spanish brand SUNAD, took their shared love of deserts and nature a step further to create a concept that is rocketing them to success. Here are 5 things you should know about SUNAD:

SHIRTS ONLY

The idea of a shirts-only brand, all named after deserts, came to their minds when they were having a hard time finding the perfect classic shirt. From that nostalgia, the duo behind SUNAD got down to business and developed a whole new concept that filled that market gap: timeless shirts made in Spain with only natural fabrics.

The designs of these ethically-made shirts evoke the desert, the dunes, the sun; their enigmatic color combinations and the quality of the materials produce a timeless and lasting shirt made with great detail.

Paloma and Ana have plans to expand their brand in the future — probably a men’s collection —, providing that every piece they make is related in some way to shirtmaking — the essence of SUNAD.

SUNAD | Credit : Rosa Copado

THE CONCEPT

SUNAD is like an oasis in this fast-paced fashion industry. It advocates a concept that’s become revolutionary today: slow fashion. “[It] was born out of nostalgia of those pieces of clothing that were worn back in the days. Good quality clothes that lasted years and years as the very first day; that were well crafted and never became outdated,” Paloma and Ana explain.

They were looking for those timeless pieces and never found anything that exactly followed that philosophy, so they set up their own brand. It was a brave move because embarking on this type of journey in Spain, where the financial crisis can still be felt, takes a lot of courage. But it paid off.

SUNAD | Credit: Rosa Copado

THE FOUNDERS

Before successfully venturing into the fashion industry, Paloma Canut was a concept and graphic designer and Ana Marroquín was working in the interior design business. “Although these two disciplines are very different, [we] have many things in common,” they say. In fact, their shared love of deserts and nature, as well as their work ethic, are at the core of their business.

When they launched SUNAD in August 2015, they decided to quit their jobs so they can focus full-time on getting their brand off the ground. Today, they continue working together hand in hand and both love “taking part in all the process.”

SUNAD | Credit : Rosa Copado

MADE IN SPAIN

SUNAD makes its shirts entirely in Madrid, Spain, where the entire process — from the creative idea to the actual product — takes place. It is a small brand that is growing fast. And although Ana and Paloma are happy and proud of being able to produce their shirts in Madrid, they are aware of the difficult task of introducing the concept of “slow fashion,” especially in Spain.

“Our product works better outside our frontiers. It is a pity that the ‘Made in Spain‘ concept is more valued outside our own country than here,” they say. However, they feel optimistic about the future and strive toward being a game changer. “We want this to change. We want people from all over the world to be aware of the slow fashion movement and value the quality and durability of the clothes as a justification for the price.” The shirts cost from 110€ to 140€.

SUNAD | Credit : Rosa Copado

THE NAME

As deserts are the starting point for their business and an endless source of inspiration for their shirts, the name, SUNAD, has also something to do with them. Ana and Paloma wanted their love for nature and deserts to be represented in some way in the name of the brand. They came up with the idea of making an anagram of dunas, dunes in Spanish, to create a new and unique brand — hence, the enigmatic and lyrical, SUNAD.

SUNAD | Credit : Rosa Copado

Continue following our fashion & lifestyle coverage on Facebook, Twitter, and instagram.