World MasterCard Fashion Week: Atelier Wonder

One of the best things about this season’s World MasterCard Fashion Week is that not only did we get to see the expected high-profiled shows, but we also had the opportunity to check out some innovative fresh talents debuting their Fall-Winter 15 collection. Atelier Wonder is one of them.

Photography: Lauren Martin

With the matrix-theme backdrop and music setting the tone of the show, Atelier Wonder‘s blade-runner inspired collection was surely an eye-catcher. Comic-book prints, neon structured jackets, fishnet tights and futuristic robot eyeglasses proved to be a show that people would remember and talk about season after season. The collection and style may not for everyone, but Wonder definitely found its niche.

Photo Credit: George Pimentel / Getty Images
Photo Credit: George Pimentel / Getty Images
Photo Credit: George Pimentel / Getty Images
Photo Credit: George Pimentel / Getty Images

World MasterCard Fashion Week F/W 2015: Backstage

Today, Friday March 27th is the last day of World MasterCard Fashion Week Fall/Winter 2015. All the fashion lovers and professionals from the industry attend fashion weeks twice a year to learn about the upcoming trends, network and of course, enjoy the shows. Now, not only do we have to say ‘goodbye’ to all the glamour that fashion week brings each season, but we must also say our farewells to all those who made it all happen.

Fashion shows are the best part of fashion week. It’s as if you are attending a museum, except the pieces of artwork are on models in motion as opposed to still works. Watching the models walk down the runway wearing stunning designs, makes it seem like all that beauty and aesthetic harmony is created overnight. However, that doesn’t happen naturally and it’s definitely not as easy as it seems. An entire crew of people who you don’t get to see are those working backstage. They’re the ones responsible for making all the looks come together through all their hard work, sleepless nights and stressful moments.

This season, I wanted to show the true atmosphere of World MasterCard Fashion Week. I snuck backstage with my camera so  I can reveal how a fashion show looks from the other side.










One Of A Kind Spring Show and Sale 2015

One of a Kind

It may still feel like winter but at the Direct Energy Centre, spring has sprung for the biannual One of a Kind Spring Show & Sale. With over 450 Canadian artisans, the OOAK Show showcases an array of homemade goodies including food, clothing and accessories, body care and houseware products. Since 1975, One Of a Kind has given Canadian artisans, makers and designers a chance to sell their one of a kind pieces to Torontonians. Novella always supports local shopping and it’s a great way to buy some cool pieces that won’t be found in other stores.

Here are a few of Novella’s favourite things:

LKPR Headphones – Booth O29


Move over Dr. Dre, LKPR Headphones are in town. Unlike other headphones, LKPR is an ecofriendly product that recycles skateboarding parts, instead of using the generic plastic that has become increasingly bad for our environment. The ear cups are made from skateboards and other products used to create this musical masterpiece include maple, natural leather, steel and alum. They are extremely comfortable when blasting music and the sound is amazing; pure quality, which you can thank their vintage RCA plugs for that. If you’re a music buff, then these headphones are for you. Choose matte black or brown leather and pair them with your choice of headband, which include black, clear or red. An anodized hardware 1.25 cable is included. Listening to music will never be the same.

Jeff Turner Photo – Booth E39


What Torontonian doesn’t love a piece of their city and neighbourhood in their home? The popular photographer’s pieces are showing up all over the city. Some of the pieces are coated with resin and mounted on wood, while others are 3D collages in a shadow box, ranging in size from petit coaster snap shots of the subway platforms and street signs, to large scale landmark prints. These prints make for great home décor.

Dreams on Paper – Booth N46


Laura Velasquez launched Dreams on Paper in 2013. After working in graphic design, she desired an outlet to reveal her true artistic capabilities. Products are handmade using Laura’s artistic skills with watercolour paint and are sold at stationary shops, pop-up shops and her online store. Dreams on Paper offers an array of personalized greeting cards and will include art prints, stationery and postcards for 2015. Laura lives in the eclectic Kensington Market neighbourhood where she draws inspiration for her work.

Sires Crown Eyewear – Booth C14


Sire’s Crown Eyewear brings Los Angeles to Toronto. This eyewear company specializes in wood frames. Their frames are hand crafted with woods from across the world with flexible wood pulp substrate and cotton fiber and custom fitted to each person’s different face shape. A must have for spring and summer!

da lísh Cosmetics – Booth M13

da lish

Enrich your true beauty with da lísh’s all natural and organic ingredients. Da lísh products are full of antioxidants, shea butter and are rich in fatty acids. The cosmetic line also offers other skin benefits, which include soothing and repairing of scars, safflower oil, which softens texture. Da lísh has an array of cosmetics available including face, eye, serums, toner as well as deodorant. Da lísh is also animal cruelty free!

Imagine Wood – Booth E44


Based out of Combermere, Ontario, Imagine Wood creates a unique spin on kitchen utensils. These unique maple wood pieces are hand carved, sanded and oiled. Their utensils range from the every day knives and spatulas, to their unique butcher boards. Imagine Wood brings a rustic spin in our every day kitchen appliances.

La Ferme Québec-Oies – Booth C23

Located between Mont-Sainte-Anne and the Massif de la Petite-Rivière-Saint-François in Québec, this booth specializes in goose liver products, including foie gras and pâtés. Goose is sought after for its refined taste and delicacy and La ferme Québec-Oies delivers an unbelievable product at an unmatched price point. Bravo!

The One of a Kind Spring Show & Sale runs from March 26th to the 29th at the Direct Energy Centre located at Exhibition Place. Tickets are available online or at the door. Make sure to hashtag #OOAKS15 #novellamag to show us you favourite booths and trinkets you purchased. Happy (local) shopping!

Hayley Elsaesser Showcases Vibrant Collection at WMCFW

Article by Lauren Martin 

Colourful and risky! Two words to describe this fun and flirty show that left a lasting impression on the audience. From the music to the visual presentation, Hayley Elsaesser showcased a vibrant performance, displaying her Fall/Winter 2015 collection at World MasterCard Fashion Week in Toronto.

Photograph - Lauren Martin
Photograph by Lauren Martin

Hayley Elsaesser is a Canadian based contemporary fashion label, which focuses on luxury street wear. Her collections continue to make big success overseas in Asia-Pacific and now she’s focusing on the Canadian market, providing a new and daring brand that I personally applaud her for. Her label was established in Australia and is known for her bold graphics, loud prints and beautiful fabrications.

Photograph - Getty Images
Photograph by Getty Images

During the show, Elsaesser’s vibrant collection showcased neon animal prints, camouflage, vibrant lime-green and clementine furs and her signature snake graphics. The styles were lively proving that Canadian fashion has the opportunity to breakout into bolder and riskier styles. That being said, Elsaesser has given fashionistas the chance to experiment on prints and vivid colours, which is much needed during the Canadian dark and winter months.

Photograph - Getty Images
Photograph by Getty Images

Elsaesser has presented two successful collections with IMG at Mercedes Benz Fashion Week, which includes Sydney and at World MasterCard Fashion Week, where she was humbly welcomed to last night.

Photograph - Lauren Martin
Photograph by Lauren Martin

Elsaesser’s brand showcased her true creativity exuding her “wild side” and vision for her label. This was the first time I had the chance to witness her designs at her show and I noticed how much her pieces and excellent performance spoke to her audience. The street-style was something to appreciate and she nailed it! Overall, it was a great experience, and I loved the sock giveaways at the MasterCard gift box. I don’t think I’ll ever forget her name, brand or signature style. It was original and I look forward to seeing her future work.

Cover photo by Lauren Martin.

World MasterCard Fashion Week: Mackage

Photography by George Pimentel/Getty Images

Yesterday, Mackage’s co-creative directors, Eran Elfassy and Elisa Dahan, closed Day 3 of the World MasterCard Fashion Week with a Fall/Winter collection that took us to an arctic landscape.

The philosophy behind Mackage is that a coat isn’t just part of an outfit but an outfit itself, especially for colder climates. Last night’s designs showcased the perfect reflection of the notion that outerwear isn’t only meant to ‘cover’ you up anymore, but it’s also a way to make a fashion statement.

color palette

textures and fabrics

The designs had an expected colour palette for a Fall/Winter collection (dark browns, burgundy, black, grey and off white), which were beautifully made out of an array of textures and fabrics  including leather, fur, wool, even lace and tulle, proving that Mackage’s spirit is anything but being a conformist.


leather panels

Capes and oversized scarves with long leather fringe finishings were some of the key statement pieces spotted on the runway as well as carefully tailored leather panels that added a futuristic touch to jackets, jumpsuits and skirts.

To sum up Mackage’s collection, the theme was balance where consistency meets reinvention, and trendy means wearable.