If you’re one of those people who drink coffee from corporate coffee shops due to the fact that you’re trying to reach that 12th star or 8th stamp, chances are you’re drinking coffee for the sake of receiving that next free cup, rather than the quality of the roast. It’s time to walk into a smaller locally owned chain where the vibe is completely different. Everything from the music playing on the speakers, to the smell of brewed coffee in the air, and even the relaxed atmosphere, local coffee shops gives us a different kind of coffee splurge. For all the caffeine addicts, Sam James Coffee Bar is definitely a must try.
Sam James of Sam James coffee, now has over four locations scattered across the city of Toronto, serving some of the most delicious coffee you can find in the city. Jame’s love for coffee started with humble beginnings, where he worked as a dishwasher at a downtown restaurant. After his shift, James would take it upon himself to learn how to use the espresso machine.James didn’t realize his love for coffee until he took a trip to Barcelona, where he had the opportunity to kick it in some of the city’s most laid back coffee spots. When James returned to Toronto, he came back and worked his way up around some of Toronto’s best coffee shops such as Cherry Bomb, Dark Horse, learning all the tricks of the trade when it came to pouring the perfect espresso. Eventually, James decided to make the leap. By using his savings and borrowing the other half from his parents, James opened his first Coffee Shop on Harbord Street in Little Italy back in 2009.
Since the opening of his first shop, Sam James has now grown his coffee shops into his own mini empire. The Coffee shops are now scattered across the city in areas such as the Annex, The Financial District and even the West side of the city. Each shop has their own distinct look and feel but they all serve the same delicious coffee the Sam James brand is known for. No matter if you’re a serious coffee connoisseur or just a weekend sipper, who enjoys instagramming their latte art, James’s goal for all his shops is to make an espresso, latte, or cappuccino that appeals to just about everyone. Along with serving his coffee in a unpretentious and customer service friendly fashion, people have resonated with the James’s passion of serving quality coffee in a friendly manner.
Follow them on instagram @samjamescoffeebar and tag @novellamagazine #novellamag to share your coffee shop experience!