Trying to find up-and-coming artists can be time consuming, unless you are like me with not much of a life and all the time in the world to keep an eye out for new talent. With an abundance of music coming out each month, we can sometimes get lost in the mix. Who can blame you? With websites constantly posting, articles like “Top 10 Artists You Need To Keep an Eye On” almost every other week, it can be a lot. And who’s to say that their choices are worthy?
While I may seem contradictory, I have carefully selected a list of 6 artists who you will want to add to your Spotify playlist to impress your cool friend Devon at the next kickback. Or they are a great bunch of artists to listen to on your 30+ minute commute to work on the TTC. So pick up your phone or your laptop, click away, and come along for the ride.
This self-proclaimed All-American Boyband managed to pull out one of the summer’s best albums in under a month. This group is made up of Kevin Abstract, Matt Champion, JOBA, Ameer Vann and Rodney Tenor and moved to LA just one year ago. On June 6th, the group dropped their second mixtape, Saturation, and set a whole new standard for a quick turnaround in lyric writing and music production.
Toronto-born artist Jessie Reyez has the ultimate response to a cheating ex: write a song about him. Debuting in August of 2016, the song, Figures, has over 5,676,499 views, and is still climbing. Jessie is thankful for Toronto’s eclectic music scene, for allowing her to create the music we are so grateful that she is sharing. Jessie released her debut EP, Kiddo, this past April.
Deem Spencer is a 21-year-old artist hailing from Queens. Mixing influences of pop, R&B, and soul, he creates a fusion of sounds that make up a flawless soundscape. In October 2016, he released his EP, sunflower, that weaves together emotional lyrics with a hopeful optimism. We see great things up-and-coming for this youngster, and we urge you to keep an eye out.
This rising R&B singer is a Miami native who now calls L.A. home. In March 2017, she released her EP, Confidently Lost, written exclusively by herself, that discusses heartbreaks and revivals that any young adult can relate to. Along with the story told through her lyrics, Sabrina works hard to express a story through her expressive videos, revealing complementary aesthetics that blend in with her melodic voice.
Jelani Aryeh is a 17-year old from a small town in San Diego who is inspired by the likes of Brockhampton and Frank Ocean. Released about a month ago, his debut EP, Suburban Destinesia, is inspired by his suburban upbringing and the banalities it may hold. Destinesia is described as the following sensation: “when you get to where you were intending to go, you forget why you were going there in the first place.”
Dua Lipa has gained exposure across the globe with her her self-titled debut album released earlier this year. This UK native has climbed her way up the charts producing bangers after bangers. She is the perfect addition to any summer playlist. Not only are we at Novella giving her the stamp of approval, but big artists like Lorde have tweeted out words of praise for her video, New Rules.