AFRICAN FASHION WEEK

Fashion Week is a huge deal in both Toronto and New York. A variety of events and shows take place during that week, with designers showing off their hard work and talent and beautiful models presenting different pieces to us as they strut down the catwalk. Through all the behind-the-scenes chaos, the paparazzi and maybe even a few celebrity mishaps, Fashion Week is always a smashing success.

This week, Toronto is presenting African Fashion Week from August 13th to 16th at Daniels Spectrum. African Fashion Week has been taking place since 2009, and has already reached an audience of over 100,000 worldwide. Because of the great diversity that the event brings, it is recognizable throughout different countries, and continues to grow as a platform each year. The philosophy of AFW is all about, team spirit, honesty, reliability and quality. Their mission is to continue progressing the African Fashion Industry with quality and taste, to create and build strong business relationships that will lead to further business opportunities for models and other fashion professionals, to continue expanding the growth of African Fashion Industries in Toronto as well as the Diaspora, and lastly to banish the misconception surrounding Africa by showcasing it in a different light — through luxury fashion initiatives.

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The four-day event will be filled with excitement, as each day has something new to bring to the table. Thursday August 13th from 7 p.m. to midnight is the Opening Soiree and will be hosted by Angelina Williams at the Drake Hotel. There will be music by the award-winning DJ Nana and live band Juice Money Collective.

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Friday August 14th at 7 p.m. is when the real fun begins. It is the night of the show where it will be showcasing the student designer competition and the high fashion designer showcase.

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On Saturday August 15th 11 a.m. to 12:30 p.m. there will be a free registration period for the Fashion Marketing Seminar, which is to help develop “marketing strategies to grow your brand with successful industry professionals.” Then starting at 1 p.m is the High Fashion Designer Showcase. There are three shows in total, with the following two at 4 p.m and 7 p.m.

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 Sunday August 16th is the finale of the function, with the red carpet starting at 5 p.m. and the achievement ceremony taking place at 6. It will be hosted by Ivy Prosper and she will be honouring Alex Wek and Alphadi.